icfireball
09-12-2008, 08:58 PM
POSITIVE
Video montage of youth through their development, for example:
Clip of cute baby smiling in a their mothers arms
Toddlers wobbling around
Children running out of school bus
Kids birthday/blowing out candle
Kids playing in a pool/kids playing in a park/swinging on a swing
Kids doing a school play/performance
Girl performing solo (singing)
Clips of high school athletics (i.e. football game, baseball game, track meet)
Clips of teens skateboarding, on roller coaster, texting, etc.
Students working on math/taking a test
College students graduating.
Tagline: "For those you love more than anything, vote for Barack Obama."
Impact: this ad would appeal to elderly and adult's nostalgia, parents' sense of protection, and american values. This is a very emotional and simple ad. Enhances Obama's image of youth as it contrasts with McCain.
NEGATIVE
DISCLAIMER: I understand the whole that with negative ads the republicans will call the democrats hypocrites for not adhering to new politics, but I think with the absurd and negative ads McCain has been airing, Obama needs to hit back hard. These are both pretty drastic, but I think they would be very effective.
1. Dramatic images flash across the screen with a heart beat in the background. The heartbeat gets faster, and then flatlines. The narrator poses the question, "Will McCain be able to lead?"
Impact: it's a direct rebuttal to McCain's, "Is Obama ready to lead?" ad, therefore it's harder for the McCain campaign to claim it's an unwarranted attack. It strikes on the fears of many that McCain wouldn't last a full term in office, leaving Palin the president.
2. Video clips of McCain telling obvious lies, narrator says, "McCain is willing to lie to you to become president. What would be be willing to do if he was president?"
Impact: Uses powerful language to denounce McCain's ads, and pains McCain is desperate and willing to do anything to get what he wants.
Video montage of youth through their development, for example:
Clip of cute baby smiling in a their mothers arms
Toddlers wobbling around
Children running out of school bus
Kids birthday/blowing out candle
Kids playing in a pool/kids playing in a park/swinging on a swing
Kids doing a school play/performance
Girl performing solo (singing)
Clips of high school athletics (i.e. football game, baseball game, track meet)
Clips of teens skateboarding, on roller coaster, texting, etc.
Students working on math/taking a test
College students graduating.
Tagline: "For those you love more than anything, vote for Barack Obama."
Impact: this ad would appeal to elderly and adult's nostalgia, parents' sense of protection, and american values. This is a very emotional and simple ad. Enhances Obama's image of youth as it contrasts with McCain.
NEGATIVE
DISCLAIMER: I understand the whole that with negative ads the republicans will call the democrats hypocrites for not adhering to new politics, but I think with the absurd and negative ads McCain has been airing, Obama needs to hit back hard. These are both pretty drastic, but I think they would be very effective.
1. Dramatic images flash across the screen with a heart beat in the background. The heartbeat gets faster, and then flatlines. The narrator poses the question, "Will McCain be able to lead?"
Impact: it's a direct rebuttal to McCain's, "Is Obama ready to lead?" ad, therefore it's harder for the McCain campaign to claim it's an unwarranted attack. It strikes on the fears of many that McCain wouldn't last a full term in office, leaving Palin the president.
2. Video clips of McCain telling obvious lies, narrator says, "McCain is willing to lie to you to become president. What would be be willing to do if he was president?"
Impact: Uses powerful language to denounce McCain's ads, and pains McCain is desperate and willing to do anything to get what he wants.