Apple comply with ASA request
In light of the FlashBack malware incident, Apple UK received a request from the Advertising Standards Authority to make changes to their "Why You'll Love a Mac" page. Apple have complied with the request; making subtle changes and relying on implication rather than making absolute claims.
These changes have coincided with the launch of Mountain Lion and seem to have been applied to other national sites beyond the remit of the ASA.
It’s built to be safe.
Built-in defences in OS X keep you safe from unknowingly downloading malicious software on your Mac.
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It helps keep you safe.
Built-in defenses in OS X help keep you safe from unknowingly downloading malicious software on your Mac.
Safety. Built right in.
OS X is designed with powerful, advanced technoloiges (sic) that work hard to keep your Mac safe.
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Safety. Built right in.
We designed OS X with powerful, advanced technologies that work together to constantly scrutinize, encrypt, update, and ultimately keep your Mac safer.
Protect what’s important.
Mac OS X makes it easy to stay safe online,
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Protect what’s important.
OS X makes it easier to stay safe online
Comments
Wasn't this done months ago?
Quote:
Originally Posted by Tallest Skil
Wasn't this done months ago?
It happened in the last 24 hours, when apple updated the pages to cover Mountain lion (hence the google cache still shows it).
The previous changes were more substantial, these are more subtle.