Asian companies already have 'iPad mini' accessories boxed, labeled and ready to order
Some third-party accessory makers are so prepared for Apple's rumored 7.85-inch iPad that they already have the products boxed and ready to go, before the device is even made official.
On his tour of Asia's technology market, Brian White with Topeka Capital Markets said he met with more than 20 suppliers that showed him accessories for the so-called "iPad mini." Some of those already have the accessories boxed, labeled and ready for customers to order, he said.
One of the vendors White met with had a "pilot" version of the iPad mini that he was able to use. He said the device felt comfortable in the hand and he was easily able to keep it in his sport coat pocket.
AppleInsider first reported on Thursday that Best Buy stores have begun receiving secret boxes with warnings to employees that they should not be opened. Inside the boxes are standalone displays designed to hold iPad mini accessories.
A number of purported case model numbers from major accessory makers Belkin, Kensington and Trust were also revealed this week, suggesting that those companies have built dozens of different protective case styles in anticipation of an iPad mini.
A number of cases expected to fit the new iPad mini have been available online for weeks. There's even been a dummy mockup of the iPad mini available for sale in China, claiming to show the design of the rumored device, complete with a smaller 7.85-inch display, thinner bezel on the sides, and adoption of Apple's new Lightning connector.
However, just because case makers bet on rumored design specifications for unannounced Apple products does not mean that the final version of the device will feature that design. Last year, some third-party accessory makers banked on a completely redesigned look for Apple's next iPhone, but they lost when the iPhone 4S debuted with a design nearly identical to its predecessor.
Earlier this week, one report out of Japan claimed that a major accessory maker had halted production of their iPad mini cases due to an apparent "design change." It was not indicated whether the manufacturer bet on an incorrect design, or if Apple did in fact surprise with a change to the rumored design.
On his tour of Asia's technology market, Brian White with Topeka Capital Markets said he met with more than 20 suppliers that showed him accessories for the so-called "iPad mini." Some of those already have the accessories boxed, labeled and ready for customers to order, he said.
One of the vendors White met with had a "pilot" version of the iPad mini that he was able to use. He said the device felt comfortable in the hand and he was easily able to keep it in his sport coat pocket.
AppleInsider first reported on Thursday that Best Buy stores have begun receiving secret boxes with warnings to employees that they should not be opened. Inside the boxes are standalone displays designed to hold iPad mini accessories.
A number of purported case model numbers from major accessory makers Belkin, Kensington and Trust were also revealed this week, suggesting that those companies have built dozens of different protective case styles in anticipation of an iPad mini.
A number of cases expected to fit the new iPad mini have been available online for weeks. There's even been a dummy mockup of the iPad mini available for sale in China, claiming to show the design of the rumored device, complete with a smaller 7.85-inch display, thinner bezel on the sides, and adoption of Apple's new Lightning connector.
However, just because case makers bet on rumored design specifications for unannounced Apple products does not mean that the final version of the device will feature that design. Last year, some third-party accessory makers banked on a completely redesigned look for Apple's next iPhone, but they lost when the iPhone 4S debuted with a design nearly identical to its predecessor.
Earlier this week, one report out of Japan claimed that a major accessory maker had halted production of their iPad mini cases due to an apparent "design change." It was not indicated whether the manufacturer bet on an incorrect design, or if Apple did in fact surprise with a change to the rumored design.
Comments
When did you last hear about multiple companies retooling cases for an unannounced HTC phone? Did this happen when Dell didn't announce a product?
Apple needs some competition, not for the often spoken and usually false reason that it will make them better, but because it can't be good to have this entire ecosystem revolving around only one bright star. If Apple disappeared today, the world economy would collapse.....
just like the teardrop iPhone 5 last year.
What DON'T they have boxed and ready to go?
Quote:
Originally Posted by shen
If Apple disappeared today, the world economy would collapse.....
If that's true, then the world economy must be in much better shape than I thought!
Originally Posted by Ireland
iPad is a go. Where there's this much smoke, there's FIRE.
So what about the rumored leaked parts that turned out not to be for it? What about the same things being said about the iPhone nano that never came to pass?
Quote:
Originally Posted by Tallest Skil
So what about the rumored leaked parts that turned out not to be for it? What about the same things being said about the iPhone nano that never came to pass?
In those cases the fire burned up all the products....
Originally Posted by shen
In those cases the fire burned up all the products....
And in this case, the Fire will likely burn up any actual product simply because people won't pay for something they don't understand.
Quote:
Originally Posted by Tallest Skil
So what about the rumored leaked parts that turned out not to be for it? What about the same things being said about the iPhone nano that never came to pass?
Please provide a link to where Best Buy stores received accessory display packages for the iPhone Nano. There's a lot more smoke here than for any other rumored product.
There is no reason for Best Buy to do prep like this without any notice from Apple. There's no competitive advantage to be gained AND it requires that Best Buy to expect many SKUs to fill these displays. That requires the entire chain from manufacturing to retail to have gone collectively crazy and build actual SKUs based purely on rumor.
If there was this much smoke around an Apple HDTV or xMac I'd apologize for being a doubting thomas all these years...not double down on being wrong yet again.
Originally Posted by nht
Please provide a link to where Best Buy stores received accessory display packages for the iPhone Nano.
Who said anything about Best Buy?
Telecom stores got "iPhone 5" accessories before the iPhone 4S was released.
Quote:
Originally Posted by Tallest Skil
Who said anything about Best Buy?
The article referenced the Best Buy accessory stand.
Originally Posted by nht
The article referenced the Best Buy accessory stand.
And as it's not the only possible retailer, instances from others are just as valid.
Quote:
Originally Posted by Ireland
iPad is a go. Where there's this much smoke, there's FIRE.
Indeed.
Having said that, it seems like many case makers take risks in assuming the veracity of rumored dimensions. The risk of 10s of thousands of dollars in prematurely making the molds may be outweighed by the potential returns of selling the first million cases.
Quote:
Originally Posted by Harbinger
Indeed.
Having said that, it seems like many case makers take risks in assuming the veracity of rumored dimensions. The risk of 10s of thousands of dollars in prematurely making the molds may be outweighed by the potential returns of selling the first million cases.
Hmm... I wonder... The molds are somewhat costly, but if they are off even a fraction of an inch, all of their product will be worthless... and if there is no iPad mini, they are really stuck. LOL
How many case companies beat the rush and successfully brought iPhone 5 cases to market based on advance product leaks?