Apple's 'broadest and deepest iPad launch ever' hits 34 countries
Apple on Friday launched two new iPad models in a total of 34 countries, making it the largest product launch yet for the company.
The 7.9-inch iPad mini and 9.7-inch fourth-generation iPad debuted in what Brian White of Topeka Capital Markets called Apple's "broadest and deepest iPad launch ever, just in time for the holidays." In comparison, the third-generation iPad debuted in 12 countries this March, while the iPad 2 launched exclusively in the U.S. in 2011.
In addition to the U.S., the iPad mini launched Friday in Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the U.K.
White expects the 16-gigabyte iPad mini will sell out fast, particularly the white and silver model. Apple's online store completely sold out of all white and silver capacities just hours after preorders began a week ago.
White expects Apple will sell between 800,000 and a million iPad minis over the launch weekend, with demand far outstripping supply. In the December quarter, he has forecast Apple to sell 7 million iPad mini units, with demand that will "swamp supply, given constraints in the supply chain."
For its 2013 fiscal year, he expects Apple will sell 30 million iPad mini units, with sales growing to 48 million in fiscal 2014.
As for the fourth-generation iPad, White believes Apple will come closer to meeting demand this weekend than with the iPad mini. He said that as the iPad mini begins to sell out, some customers may opt for the larger fourth-generation iPad.
White's projected launch sales for the iPad mini are slightly lower than the prediction from Gene Munster of Piper Jaffray. On Thursday, Munster said he believes Apple will sell between a million and 1.5 million iPad minis over the launch weekend.
In comparison, Apple sold 3 million units of the third-generation iPad when it launched earlier this year in March. One key difference with the iPad mini launch is there are not models available with cellular data connections this weekend. The 4G LTE capable iPad mini models are expected to launch later this month.
The 7.9-inch iPad mini and 9.7-inch fourth-generation iPad debuted in what Brian White of Topeka Capital Markets called Apple's "broadest and deepest iPad launch ever, just in time for the holidays." In comparison, the third-generation iPad debuted in 12 countries this March, while the iPad 2 launched exclusively in the U.S. in 2011.
In addition to the U.S., the iPad mini launched Friday in Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the U.K.
White expects the 16-gigabyte iPad mini will sell out fast, particularly the white and silver model. Apple's online store completely sold out of all white and silver capacities just hours after preorders began a week ago.
White expects Apple will sell between 800,000 and a million iPad minis over the launch weekend, with demand far outstripping supply. In the December quarter, he has forecast Apple to sell 7 million iPad mini units, with demand that will "swamp supply, given constraints in the supply chain."
For its 2013 fiscal year, he expects Apple will sell 30 million iPad mini units, with sales growing to 48 million in fiscal 2014.
As for the fourth-generation iPad, White believes Apple will come closer to meeting demand this weekend than with the iPad mini. He said that as the iPad mini begins to sell out, some customers may opt for the larger fourth-generation iPad.
White's projected launch sales for the iPad mini are slightly lower than the prediction from Gene Munster of Piper Jaffray. On Thursday, Munster said he believes Apple will sell between a million and 1.5 million iPad minis over the launch weekend.
In comparison, Apple sold 3 million units of the third-generation iPad when it launched earlier this year in March. One key difference with the iPad mini launch is there are not models available with cellular data connections this weekend. The 4G LTE capable iPad mini models are expected to launch later this month.
Comments
Show us photos of the queues already.
Originally Posted by ascii
It's an amazing technical achievement to launch in so many countries at once (basically the whole rich world) but what would be better is to have an *entirely* new product.
What purpose would that serve (if you're talking about usability)?
And are the multiple yearly entirely new products not enough (if you're talking about case redesigns)?
Quote:
Originally Posted by RichL
Show us photos of the queues already.
They've been lackluster.
http://www.cnn.com/2012/11/02/tech/mobile/apple-ipad-mini-sale/index.html?hpt=hp_c3
Originally Posted by Zoolook
They've been lackluster.
Makes sense.
Quote:
Originally Posted by Tallest Skil
Makes sense.
Well given it's available in more countries than ever, proximity to the holiday season and the fact that it was launched alongside the iPad 4th gen and quite soon after the iPhone 5, AND new Macs... people have to be choosy about where they spend their cash. I went for iPhone 5, as my 3Gs is getting a little long in the tooth, and my MBP and iPad 3rd gen are hardly ancient devices.
750 at 5th Ave. in NYC is not bad, all things considered: http://tech.fortune.cnn.com/2012/11/02/ipad-mini-live-from-the-launch-at-the-fifth-avenue-apple-store/
image:
http://fortunebrainstormtech.files.wordpress.com/2012/11/9-24-am.png
Everyone on my XMAS list is getting an iPad mini, I don't need them right away.
I'm curious how the launch without the cellular option, but with a broader base of countries will pan out.
Maybe this will drive more interest with a synchronized launch.
At square one, in Mississauga, Ontario, mini sold out in one and a half hours. Driving to Best Buy and Staples to see if I can get one.
Premium resellers in my country are selling the "new iPad" for 479€ and the "iPad with Retina Display" for 499€. Must be confusing.
Tallest,
Some people just say stupid stuff without thinking.
Quote:
Originally Posted by Zoolook
They've been lackluster.
http://www.cnn.com/2012/11/02/tech/mobile/apple-ipad-mini-sale/index.html?hpt=hp_c3
They'll sell boatloads of them. Like they do with all their mobile products. Wait for the numbers after a month on the shelves. Actually, Apple might announce big iPad Mini numbers even sooner than that.
Quote:
Originally Posted by Splash-reverse
Lackluster is okay. There are people waiting for the cellular versions including me.
Same here.
Quote:
Originally Posted by Splash-reverse
Lackluster is okay. There are people waiting for the cellular versions including me.
Ditto.
For those interested (and all the doubters/haters), the iPad '4' (or 3.5) has now been benchmarked.
On the processor side it's a little faster than the iPhone 5 (due to clock bump).
On the graphics side it's no contest. So long Exynos 5/Mali T604 and S4 Pro/Adreno 320. You got your a$$es handed to you this time around. A6X is a full 60% faster in GPU than the fastest S4 Pro ever tested and 50% faster than the Exynos 5/T604.
Low demand? I went to grab one from my local Apple store this AM, I was shocked it was sold out. They said it was the fastest they'd sold out of a device, even faster than the iPhone 5. ****. Really wanted one today.
I didn't go to check one out today.
Firstly, I spoke to my friend yesterday, who said that midtown was packed with people yesterday. That kind of makes sense, since lower Manhattan was basically shut down, so I figured that there would be a ton of people at the 5th Ave Apple store, and after seeing that picture of the line, I'm glad that I didn't go.
Went to two apple stores before 10:30am and both were sold out of all white iPad Minis.