One-third of US smartphone consumers plan to buy an iPhone in the next 3 months
Apple's current iPhone lineup is showing strong staying power, with more than a third of prospective U.S. smartphone customers saying they plan to buy either an iPhone 5s or an iPhone 5c in the next three months, despite the fact that new models are expected to launch around September.
Investment firm Piper Jaffray surveyed 1,016 U.S. consumers about their smartphone purchase intent over the next three months, and found that 29 percent of those polled plan to buy an iPhone 5s, while 5 percent said they will opt for the 5c. With a total of 34 percent planning to buy one of those two models, the survey did not include purchase intent for Apple's legacy iPhone 4S, which is available free on-contract at most carriers.
Apple's share of purchase intent as tracked by Piper Jaffray has steadily declined from a peak of 50 percent of U.S. smartphones following the launch of the iPhone 5s. While this trend is expected as customers wait to see what Apple's next iPhone might be, analyst Gene Munster said the figures show that the current iPhone lineup is staying strong longer in its lifespan than previous models.
Source: Piper Jaffray.
"While our survey is U.S. focused, we believe the data suggests that the iPhone, particularly the highest-end 5s model, continues to have staying power given about a third of U.S. smartphone customers expect to purchase an iPhone in the next three months," Munster said.
Apple reported strong iPhone sales in the March quarter, surprising market watchers who expected more of a post-launch decline. Apple's performance was benefitted largely from international iPhone sales, reaching a record 43.7 million total units shipped worldwide.
Munster has forecast for Apple to sell 35 million iPhones in the current June quarter, which would represent a 12 percent year over year increase.
He also expects iPhone demand will move back toward the 50 percent mark in the U.S. after Apple unveils its next iPhone models, which are expected to feature larger displays in two sizes of 4.7 and 5.5 inches.
Investment firm Piper Jaffray surveyed 1,016 U.S. consumers about their smartphone purchase intent over the next three months, and found that 29 percent of those polled plan to buy an iPhone 5s, while 5 percent said they will opt for the 5c. With a total of 34 percent planning to buy one of those two models, the survey did not include purchase intent for Apple's legacy iPhone 4S, which is available free on-contract at most carriers.
Apple's share of purchase intent as tracked by Piper Jaffray has steadily declined from a peak of 50 percent of U.S. smartphones following the launch of the iPhone 5s. While this trend is expected as customers wait to see what Apple's next iPhone might be, analyst Gene Munster said the figures show that the current iPhone lineup is staying strong longer in its lifespan than previous models.
Source: Piper Jaffray.
"While our survey is U.S. focused, we believe the data suggests that the iPhone, particularly the highest-end 5s model, continues to have staying power given about a third of U.S. smartphone customers expect to purchase an iPhone in the next three months," Munster said.
Apple reported strong iPhone sales in the March quarter, surprising market watchers who expected more of a post-launch decline. Apple's performance was benefitted largely from international iPhone sales, reaching a record 43.7 million total units shipped worldwide.
Munster has forecast for Apple to sell 35 million iPhones in the current June quarter, which would represent a 12 percent year over year increase.
He also expects iPhone demand will move back toward the 50 percent mark in the U.S. after Apple unveils its next iPhone models, which are expected to feature larger displays in two sizes of 4.7 and 5.5 inches.
Comments
They've bad timing.
Looks like Apple threw some money their way this time.
hardly.
This is typical of the analysts etc. They play this game that a poll will make them look more authoritative. Which it does, until you look at the numbers.
"Investment firm Piper Jaffray surveyed 1,016 U.S. consumers about their smartphone purchase intent over the next three months, and found that 29 percent of those polled"
?Thats the same number of folks that buy an iPhone on launch weekend at a mid level non flagship store. With something like 300 such stores, plus online, plus Best Buy etc, one has to seriously question the validity of that sample size. Not to mention how they got it. Typically Piper Jaffray has someone stand outside 3-4 stores and just ask whoever walks by. Since malls and stores tend to have a distinct socioeconomic fingerprint the sample is likely biased
I wouldn't put any faith in Munster's sales predictions about Apple. After hearing his negative opinion about the Beats Electronics deal, I've decided he's likely clueless concerning anything about Apple. We really do not need the analysts and their polls. Apple will sell what they can sell and that's it. I'm going to follow Apple's guidance and that's good enough for me. In the end the only thing that matters is when Apple makes it quarterly financial call and the actual numbers are laid bare. Guessing sales numbers is a waste of time.
Do you know anything about a sample size. Its when you take a small cross section of a population and ask them a question. These answers generally with a low margin of error give you an approximate estimate of a populations opinion. 1000 is a good size sample to represent the United States.
Yeah, the headline and the first sentence are a bit far removed from one another. Will 1/3 of *prospective* smartphone customers buy an iPhone (first sentence) or 1/3 of *all* smartphone consumers buy one (title)? If the title's right, it's going to be a record-breaking quarter for Apple, even though they're not releasing a new phone! If the first sentence is right, it would be interesting to know how many prospective customers there are.
Those complaining about the small sample size should take a stats class. There could be all kinds of problems with the poll, but the sample size isn't one of them (provided they note the margin of error). (It's not clear from the AI article whether the sample is everybody they called or just those who plan to buy a phone in the next 3 months -- the margin of error could be pretty wide if it's the latter.)
Now if apple puts a 2800mAh battery in the next phone which it will need to even compete on battery life then I would reconsider.
I just returned 5S for the sake of 6. Will wait.