Samsung hypes Note 4 by copying Apple's iPhone 5c "for the colorful" ads
With sales of its flagship Galaxy S5 flagging, Samsung has turned toward hyping its upcoming Note 4 stylus-based phablet using teaser ads targeting the same "for the colorful" characters Apple presented last year using iPhone 5c.
Critics bewailed Apple's iPhone 5c as being all wrong and a huge failure when it appeared last year, but it turned out to be the best selling phone in a variety of markets behind only the top of the line iPhone 5s.
In particular, the new iPhone 5c trampled Google's Moto X, which many of the same critics had praised and described as expected to "supercharge" Google's software and services.
Competitors noticed. In April, Microsoft's Nokia began targeting the same demographic of colorful users in its own, ironically named "not like everyone else" ads.
Samsung's own new teaser spots, called "Love Notes," similarly present a series of offbeat personalities wearing lots of youthful colors. In Samsung's case, however, the whimsy is turned up several notches and the characters speak without regard for grammar and without any filter on their sexist or simply ignorant personifications of Samsung's phablet as whimsical graphics are overlaid on them via slick post processing.
The first spot presents Mark Hunter, who operates a curiosity shop "inspired by a 90's teenager's bedroom." He refers to his Galaxy Note as his "life companion," and states, "if my Note was [sic] a person, it would be like a super organized secretary, it would be like, really sexy... short skirt... you know."
A second, presenting "model blogger" Marta Pozzan, puts on colorful costumes and poses for blog shots taken by her platonic, fashionable friend.
"I think this is a little too much," she says while posing with a pink boa over polka dot pants. Her friend flamboyantly replies, "like, too costumey? But it's never too much!"
A third spot by Diva Dompe--a recording artist who fronted LA indie pop band BlackBlack a decade ago and controversially performed in blackface--presents Dompe as a new mother who is creatively inspired by the ability to draw with a stylus.
While the spot fails to show Dompe actually using a music app to compose or perform (instead drawing boxes for cassette tapes using the Note's stylus), she does claim that "The Note is an amplification tool. You can use the crystals that are inside of it to transmit the energy outward."
In a fourth spot, Samsung portrays hair stylist Day Day as using a Note stylus to draw hair designs for clients. "I heard the Note 4 is coming out and it's going to be awesome, guaranteed. Get that," he advises.
One prominent Note user not featured in Samsung's Love Notes campaign is FOSS Patents blogger Florian Mueller, who has reported using the phablet for some time. In April, Mueller noted that he cracked his Note 2 screen, resulting in a replacement that cost $400, roughly the same as what an unlocked Note 2 can be purchased for on Amazon.
Apple offers to replace a broken iPhone 5s screen for $149 via its in-store screen replacement service.
Critics bewailed Apple's iPhone 5c as being all wrong and a huge failure when it appeared last year, but it turned out to be the best selling phone in a variety of markets behind only the top of the line iPhone 5s.
In particular, the new iPhone 5c trampled Google's Moto X, which many of the same critics had praised and described as expected to "supercharge" Google's software and services.
Competitors noticed. In April, Microsoft's Nokia began targeting the same demographic of colorful users in its own, ironically named "not like everyone else" ads.
Samsung's own new teaser spots, called "Love Notes," similarly present a series of offbeat personalities wearing lots of youthful colors. In Samsung's case, however, the whimsy is turned up several notches and the characters speak without regard for grammar and without any filter on their sexist or simply ignorant personifications of Samsung's phablet as whimsical graphics are overlaid on them via slick post processing.
The first spot presents Mark Hunter, who operates a curiosity shop "inspired by a 90's teenager's bedroom." He refers to his Galaxy Note as his "life companion," and states, "if my Note was [sic] a person, it would be like a super organized secretary, it would be like, really sexy... short skirt... you know."
A second, presenting "model blogger" Marta Pozzan, puts on colorful costumes and poses for blog shots taken by her platonic, fashionable friend.
"I think this is a little too much," she says while posing with a pink boa over polka dot pants. Her friend flamboyantly replies, "like, too costumey? But it's never too much!"
A third spot by Diva Dompe--a recording artist who fronted LA indie pop band BlackBlack a decade ago and controversially performed in blackface--presents Dompe as a new mother who is creatively inspired by the ability to draw with a stylus.
While the spot fails to show Dompe actually using a music app to compose or perform (instead drawing boxes for cassette tapes using the Note's stylus), she does claim that "The Note is an amplification tool. You can use the crystals that are inside of it to transmit the energy outward."
In a fourth spot, Samsung portrays hair stylist Day Day as using a Note stylus to draw hair designs for clients. "I heard the Note 4 is coming out and it's going to be awesome, guaranteed. Get that," he advises.
One prominent Note user not featured in Samsung's Love Notes campaign is FOSS Patents blogger Florian Mueller, who has reported using the phablet for some time. In April, Mueller noted that he cracked his Note 2 screen, resulting in a replacement that cost $400, roughly the same as what an unlocked Note 2 can be purchased for on Amazon.
Apple offers to replace a broken iPhone 5s screen for $149 via its in-store screen replacement service.
Comments
Samesung!
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What a dreadfully sad attempt to look/sound/be hip...
I wonder if it's meant to be a joke.
This company gives all new meaning to word pathetic...
He forgot to mention the blown-up butt, it being all fake in the back.
Please unsubscribe me from Appleinsider. You seem to never post my posts, and you seem to hide the unsubscribe button. Please unsubscribe me now! Right now!
Canada
He forgot to mention the blown-up butt, it being all fake in the back.
He forgot to mention the blown-up butt, it being all fake in the back.
To Samsung: no matter how hard to you try to increase hype for your Note you're still going to get steam-rolled by the new iPhone.
A stylus is gimmicky on such a tiny device. Samsung only puts it on their Note (instead of the Galaxy S) which tells you even Samsung doesn't think it's mainstream enough to put on their best selling phone.
There are half a dozen announcements all coming up the next 2 weeks. These companies must have idiots working for them to try and gain some media attention so close to an Apple announcement. Either that or they are supremely arrogant.
Or to put it another way, if Disney announced the next Star Wars movie was coming out Oct 5th, then you'd have to be stupid to release your space adventure movie on the same weekend (or in the weeks following). In terms of announcements, the new iPhone is as big as Star Wars.
These ads have absolutely no rhythm, no vibe - they're pretty awkward to watch.
And the over obvious scripting and feature plugs, my god, please look towards hiring a new marketing team.
Why do certain gay people choose to talk like that? It makes absolutely no sense to me. It's not anything geographic, it's not a trait they learn from their parents. They simply just want to sound "gay"- whatever that means. If I were a homosexual, that dialect would annoy me to no end.
You're not, and because you're not, you probably should refrain from commenting about those subjects for which you admit ignorance. Yes?
Or you know, IFA is starting this next coming week. You know, the world's leading trade show for consumer electronics and home appliances that's been going on around this time of the year for longer than Apple has been making phones.
why doesn't Samsung just change their name to Apple South Korea?
More like, Apple Lite Inc. or Wannabe-Apple Inc.
Now THIS is some expensive, labor-intensive trolling.