Apple's marketing strategy good?

satchmosatchmo
Posted:
in General Discussion edited January 2014
How would you rate Apple's marketing efforts?

Sure they are one the world's most recognizable and loved brands, but is the word getting out?



Recent ads have been geared to lifestyle and solutions (probably because they can't compete MHz to MHz). I think this is a good direction.

But what other unique selling feature other than cool industrial design can Apple use to sway the other 95%?

Comments

  • Reply 1 of 1
    imacfpimacfp Posts: 750member
    Apple can never get 95% of the market and they don't need to. All they need is about 5% to 10% above what they have now. If they got more that would be great, but I don't see it happening. Apple needs to attract total newbies and PC users who are tried of MS and keep their current pro and consumer users. But Apple will never switch most PC users and few power users (re. gamers) or most enterprise users. That's just the way it is.
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