Same boat...
My status got updated yesterday to 2-3 week wait. I tried to be patient and wait until 11:59pm PT to call and the regular online order support couldn't tell me anything different, they did transfer me over to developer support only to get a message that I had to call back during normal business hours.
Honestly I only ordered the watch so I could test my app, blue sport watch would not have been my preference. Oh well, I guess I am not the only one