Secret Weapon : Quicktime Hardware

drewpropsdrewprops
Posted:
in Future Apple Hardware edited January 2014
Let's none of us forget that Sun, Ericsson and Apple made a <a href="http://www.apple.com/pr/library/2002/feb/12wireless.html"; target="_blank">deal earlier this year</a> to put Quicktime on future products like phones and PDA's. We've been talking about QT on handhelds for years now.



Are we any closer now?





D

Comments

  • Reply 1 of 6
    bartobarto Posts: 2,246member
    "Drawing on Apple?s leadership in content creation, Sun?s expertise in content delivery and Ericsson?s experience in wireless infrastructure"



    content creation: Encoding software

    content delivery: Server hardware and streaming software

    wireless infrastructure: Cell Towers



    This isn't QuickTime, this is MPEG4 (which will replace QuickTime Movie format). The encoding will be quicktime, but the mobile phones will use there own software for recieving and decoding.



    There are dedicated MPEG4 playback cards for slow PCs.



    Quicktime uses the graphic chip to accelerate media already, Quartz Extreme will add to this, and MPEG4 acceleration will be optimized.



    Not sure quite how it works, but from what I gather Quartz Extreme will use the graphics chip to render far, far more than currently, and the CPU will be less important. Good if you are a company cursed with a GeForce 4 Ti 4600, but a 1GHZ/133MHz chip to use it with



    Barto



    [ 06-29-2002: Message edited by: Barto ]</p>
  • Reply 2 of 6
    junkyard dawgjunkyard dawg Posts: 2,801member
    But Quicktime is practically irrelevant in today's market. Realplayer and WMP OWN the market, with Quicktime making up a small minority among Mac users.



    The future is bleak, and it's only becoming more overcast.
  • Reply 3 of 6
    bigcbigc Posts: 1,224member
    Boy you really need to get a life
  • Reply 4 of 6
    nitridenitride Posts: 100member
    Player-wise yes it is third. However a vast portion of content viewed is AUTHORED in QuickTime and then transcoded to Windoze Media Player or Real formats.



    Final Cut Pro sits on top of QuickTime as does DVDSP which are quickly taking over.



    QuickTime is split between authoring and playback/viewer markets and this dichotomy is never fully explored by market research outfits. The stats were also flawed until Apple yelled at one group (which still put QT player users third, but at a higher percentage than before).



    Clear Channel Communications may be gung-ho on Macs in the offices but their various stations simulcast in WMP not QuickTime. If they switched, well that would definately put a dent in WMP numbers (Clear Channel owns a very large number of radio stations).



    Heck Rush Limbaugh is a big Mac user and yet he also uses Windoze Media to simulcast on the Internet. His audience is huge imagine if he used QuickTime formats.



    You should start to see more push by Apple against Microsoft now that the secret non-compete agreement expired. The "Switch" ads and the new browser wars are the first salvos in the new OS war. In case no one noticed IE 5.2 usurps Apple's default portal web site with MSN *only* in IE. MS is pushing back, whee isn't this fun!
  • Reply 5 of 6
    defiantdefiant Posts: 4,876member
    [quote]Originally posted by Nitride:

    <strong>You should start to see more push by Apple against Microsoft now that the secret non-compete agreement expired.</strong><hr></blockquote>



    It didn't.

    It does in August.
  • Reply 6 of 6
    ghost_user_nameghost_user_name Posts: 22,667member
    It'd be a good thread if it mentioned Future Hardware.



    It doesn't.



    (click)
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