Apple vs M$! Taking the Gloves off..? SMACK!!!
"Jaguar is light years ahead of Windows XP. There's never been a better time to switch to Mac," said Steve Jobs, Apple's CEO. "With Unix at its core, and the most advanced object-oriented environment ever, Mac OS X is delivering more software innovation than our industry has seen in a decade."
So, I wonder if Apple will actually advertise 'X' now? TV? Print? ie be far more aggressive with 'X'. Actually SHOW it in adverts and talk it up more ie its slew of new features? They do it comprehensively on the website. But they don't do it in their own adverts. Certainly nothing... Not anything like the Media Blitz M$ had with the overhyped Windows 95!
Looks like the recent tone over M$ Office remarks by Ken Brown and Steve Jobs smash volley retort on XP and the 'lob' re: M$ on open standards MPEG 4...
Maybe the 'Switch' campaign is only the beginning...
Lemon Bon Bon
So, I wonder if Apple will actually advertise 'X' now? TV? Print? ie be far more aggressive with 'X'. Actually SHOW it in adverts and talk it up more ie its slew of new features? They do it comprehensively on the website. But they don't do it in their own adverts. Certainly nothing... Not anything like the Media Blitz M$ had with the overhyped Windows 95!
Looks like the recent tone over M$ Office remarks by Ken Brown and Steve Jobs smash volley retort on XP and the 'lob' re: M$ on open standards MPEG 4...
Maybe the 'Switch' campaign is only the beginning...
Lemon Bon Bon
Comments
That's not THE link, by the way...but you may find it an interesting read!
Here's an extract from 'A life without Microsoft!'
"Still trying to find the link I had re: post header."PUT ALL THESE threads together, and it appears that Apple is shifting strategy towards becoming a software company--admittedly, a software company that depends upon its own hardware. In the future, I expect to see more software from Apple, and for more of it to be sold as an upgrade to what users already own, or delivered as a paid service of some sort.
The $129 new OS and $99 .Mac may be Apple's way of taxing the faithful to attract new customers from Windows and declare its independence from Microsoft. At the same time Apple has launched its "switch" campaign--its most aggressive attempt ever to lure Windows users to Macintosh--the company is also positioning itself for a very unhappy reaction, perhaps the end of Microsoft's support for the Mac.
The way I add it up: By lowering hardware prices, Apple is making the Mac more attractive to switchers. By raising software prices and adding the .Mac service business, the company is making up for lost hardware revenue. And with its new and improved iApps, Apple is preparing for life without Microsoft."
Lemon Bon Bon
DOH!
It's from Apple's press release! <img src="graemlins/embarrassed.gif" border="0" alt="[Embarrassed]" />
Lemon Bon Bon
ie this aint a whisper from some horse. It's a shout from the horse.