Apple's 'Shot on iPhone' billboards return with iPhone 6s photos
Apple returned to the advertising well of its popular crowd-sourced "Shot on iPhone" campaign this weekend, with billboards going up on Sunday featuring still photos captured using stock iPhone 6s and 6s Plus hardware.
Source: Dustin Cohen
Like the original Shot on iPhone 6 campaign, this year's iPhone 6s and 6s Plus version features a selection of still images curated from social media feeds like Instagram, each showcasing the handsets' raw capture capabilities when wielded by talented photographers.
According to Time, Apple's campaign kicks off with 53 images from 41 amateur and professional photographers. The photos will show up on billboards in 85 cities spread across 26 countries starting today.
Apple's Shot on iPhone concept launched last March as a dedicated online portal called the World Gallery, which was followed by billboard and outdoor ad placements around the world. The installations won Apple and PR partner TBWA\Media Arts Lab multiple Cannes Lions awards.
Apple has yet to post an updated World Gallery, but the online showcase should debut soon if last year's initiative is any indication of the company's plans. Video shot on iPhone 6s is also expected, potentially including ultra high-resolution 4K footage, though Apple took three months to add such content to the World Gallery in 2015.
Shot on iPhone 6s comes weeks after Apple revamped its Start something new campaign to include works of art created using iPhone 6s, iPad Pro and Apple Pencil and Mac. The series, launched in 2014, focuses on the creative potential artists can unleash using Apple's hardware ecosystem and readily available software.
Source: Dustin Cohen
Like the original Shot on iPhone 6 campaign, this year's iPhone 6s and 6s Plus version features a selection of still images curated from social media feeds like Instagram, each showcasing the handsets' raw capture capabilities when wielded by talented photographers.
According to Time, Apple's campaign kicks off with 53 images from 41 amateur and professional photographers. The photos will show up on billboards in 85 cities spread across 26 countries starting today.
Apple's Shot on iPhone concept launched last March as a dedicated online portal called the World Gallery, which was followed by billboard and outdoor ad placements around the world. The installations won Apple and PR partner TBWA\Media Arts Lab multiple Cannes Lions awards.
Apple has yet to post an updated World Gallery, but the online showcase should debut soon if last year's initiative is any indication of the company's plans. Video shot on iPhone 6s is also expected, potentially including ultra high-resolution 4K footage, though Apple took three months to add such content to the World Gallery in 2015.
Shot on iPhone 6s comes weeks after Apple revamped its Start something new campaign to include works of art created using iPhone 6s, iPad Pro and Apple Pencil and Mac. The series, launched in 2014, focuses on the creative potential artists can unleash using Apple's hardware ecosystem and readily available software.
Comments
Who said anything about DLSR's? The smartphone has killed the market for point & shoot digital cameras.
The iPhone is a great tool, but it is not and will not be the end all be all for a professional.
That is true, but technical aspects can determine what content it is possible to capture.
Seriously, take some photos of cats in moderate light. The noise reduction destroys hair on pets and humans unless you have perfect light and luck. It looks like a watercolor filter was applied. The flash exposure behavior sucks, too, so you get the noise-reduction mess AND blasted-out solid white highlights in one image. There's zero effort at color balance, either. On top of all that, the displays on these phones have their own color inconsistencies (mine is warm on the left and cool on the right). Every phone at the Apple Store was the same when I considered trying to exchange it.
This is a seriously disingenuous marketing campaign.
I'm utterly unimpressed with this phone. It's not just me: https://discussions.apple.com/thread/6576391?tstart=0
(*) RAW images are useful for postprocessing in Photoshop or Lightroom. They let you work the image without losing the original data.
>:x
Only to those who are being pedantic.
That is not to say you cannot make great pictures with the iPhone. Ambient natural lighting and composition play a great part as well. Not to mention the ability to use artificial ambient lighting and colourful backdrops. The iPhone 6 'shot on iPhone' campaign is testament to that.
>:x