Latest Taylor Swift ad for Apple Music features 'For You' playlists & The Darkness
Pop singer Taylor Swift on Thursday posted her latest Apple Music ad on Twitter, using her image and following to sell the service's "For You" playlist recommendations.
The video spot is relatively straightforward, with Swift picking out a playlist called "Friday Night Rocks!" and dancing around her living room. As with her other commercials a specific song is featured, in this case The Darkness' "I Believe in a Thing Called Love."
Apple Music content head Larry Jackson recently told Fast Company that a series of ads with Swift are on the way. Unusually, there was no ad agency involved in creating them, and the campaign was reportedly Swift's idea. The only other people directly involved are said to have been Jackson and director Anthony Mandler.
It's unknown how many more ads are left in the series, but Apple is intentionally spacing them out to maximize their impact.
Celebrities have become an important weapon in advertising Apple products. While Swift is perhaps the best-known example, a series of recent Apple Watch ads, for instance, featured people like Nick Jonas, Alice Cooper, and Chlo? Sevigny. Actor Michael B. Jordan and former NBA player Kobe Bryant appeared together in an Apple TV commercial.
The video spot is relatively straightforward, with Swift picking out a playlist called "Friday Night Rocks!" and dancing around her living room. As with her other commercials a specific song is featured, in this case The Darkness' "I Believe in a Thing Called Love."
Apple Music content head Larry Jackson recently told Fast Company that a series of ads with Swift are on the way. Unusually, there was no ad agency involved in creating them, and the campaign was reportedly Swift's idea. The only other people directly involved are said to have been Jackson and director Anthony Mandler.
Dance like no one's watching @AppleMusic @thedarknesshttps://t.co/QfX9l0EXX7
-- Taylor Swift (@taylorswift13)
It's unknown how many more ads are left in the series, but Apple is intentionally spacing them out to maximize their impact.
Celebrities have become an important weapon in advertising Apple products. While Swift is perhaps the best-known example, a series of recent Apple Watch ads, for instance, featured people like Nick Jonas, Alice Cooper, and Chlo? Sevigny. Actor Michael B. Jordan and former NBA player Kobe Bryant appeared together in an Apple TV commercial.
Comments
You know you said that out loud, right?
Judging by the last ad, I was expecting her to trip and fall through the glass doors.
Bad show Apple.
Meanwhile, the stock is in the toilet at $92 and change, off 31% from its high in the past year. It's below the August 2015 Flash Crash low (when Cook felt compelled to call in to Cramer about China). The only substantive appearance that Cook made in the media about the company and its narrative for the future amounted to pablum.
Frank Zappa once famously said in a different context about something else I love, "jazz isn't dead, it smells funny."
Who knows what.s really in their lab considering they spend 4 times more on r&d than a few year ago?
Apple unlike Google toots its horn when it's about to run you down!
This is targeted at her fans to bring the to Apple Music, not you.
online ads are generally not ads for the public like on broadcast tv
Commenting about it like it's really bothering you is pretty fake... Is that a meta commentary?
The commercial just peeters-out. Yeah... It's Taylor dancing; The End... Got it.
>:x