Apple CEO Tim Cook says future products will be 'in every part of your life that we can'
Although it may only expand into new categories when the time is right, Apple intends to weave its products into virtually every aspect of a person's life, Apple executives Tim Cook and Eddy Cue revealed in an interview published on Monday.
"We want to be there from when you wake up till when you decide to go to sleep," Cue told Fast Company.
"Our strategy is to help you in every part of your life that we can," Cook added, "whether you're sitting in the living room, on your desktop, on your phone, or in your car."
Apple products already cover all of those areas to an extent, through the iPhone, Mac, Apple TV, and CarPlay. The company is also believed to be developing its own electric car however, along with things like an Amazon Echo competitor.
Cook once again hinted that the company is planning to dive deeper into the health world, beyond HealthKit, CareKit, ResearchKit, and the Apple Watch.
"We've gotten into the health arena and we started looking at wellness, that took us to pulling a string to thinking about research, pulling that string a little further took us to some patient-care stuff, and that pulled a string that's taking us into some other stuff," he said.
Separately, Cue noted that the company's botched relaunch of Apple Maps in 2012 -- sans Google content -- is the reason it now does public beta testing of iOS and macOS, hoping to catch more problems early on.
"To all of us living in Cupertino, the maps for here were pretty darn good. Right? So [the problem] wasn't obvious to us. We were never able to take it out to a large number of users to get that feedback. Now we do," he said. "The reason you as a customer are going to be able to test iOS is because of Maps."
"We want to be there from when you wake up till when you decide to go to sleep," Cue told Fast Company.
"Our strategy is to help you in every part of your life that we can," Cook added, "whether you're sitting in the living room, on your desktop, on your phone, or in your car."
Apple products already cover all of those areas to an extent, through the iPhone, Mac, Apple TV, and CarPlay. The company is also believed to be developing its own electric car however, along with things like an Amazon Echo competitor.
Cook once again hinted that the company is planning to dive deeper into the health world, beyond HealthKit, CareKit, ResearchKit, and the Apple Watch.
"We've gotten into the health arena and we started looking at wellness, that took us to pulling a string to thinking about research, pulling that string a little further took us to some patient-care stuff, and that pulled a string that's taking us into some other stuff," he said.
Separately, Cue noted that the company's botched relaunch of Apple Maps in 2012 -- sans Google content -- is the reason it now does public beta testing of iOS and macOS, hoping to catch more problems early on.
"To all of us living in Cupertino, the maps for here were pretty darn good. Right? So [the problem] wasn't obvious to us. We were never able to take it out to a large number of users to get that feedback. Now we do," he said. "The reason you as a customer are going to be able to test iOS is because of Maps."
Comments
After all they have given the carmakers a proper standard, instead of leaving the car manufacturers creating a cacophony of system specs.
(Similarly, Google should be upset as well, for similar reasons. Still 2 standards is better than every car maker inventing its own.)
Interestingly, it is Samsung who makes the GPS systems that support Apple's CarPlay and Android's whatever.
Now that just sounds dirty!
As I see it, with Apple they get your money when you buy their kit. It is in their interests to keep you happy so that you will buy some more.
See the difference?
I know, most people don't need landlines any longer, but it will be some time till these have disappeared, especially in business settings.
And even those who can't afford an iPhone benefit from Apple's work, as all those other phone manufacturers, rather than continuing along the many-button, single tough (if touch at all) display phones they were making before Apple showed the way with the introduction of the iPhone, immediately copied the iPhone with its intuitive multi-touch interaction model. So now pretty much everyone on the planet is using smartphone's modeled on Apple's work on the iPhone.
How's that for giving back to the world? Not to mention the other good works Apple is engaged in under its corporate philosophy to leave the world a better place.
Where did you get the "will be"? Read what was actually said.
I have sleeping probables and would like to know if I'm uneasy at night or something.
"Amazon Echo competitor"
This rumor is still a thing??