Newly launched iPhone 7 lineup already tracked at 3.6% of all Apple handsets in use
After just a few weeks on the market, Apple's new flagship iPhone 7 series is already more popular than the iPhone SE, and is on the cusp of overtaking the iPhone 4 and 4s lineup, new data reveals.
Localytics tracked iPhone usage rates two weeks after the debut of the iPhone 7, and its data places the iPhone 7 and iPhone 7 Plus at a 3.6 percent share of all Apple handsets in use. That's enough to put it ahead of the iPhone SE, which was tracked at a 2.6 percent share.
As orders are filled and adoption grows, the iPhone 7 will quickly overtake the iPhone 4 and iPhone 4s, which collectively account for 3.7 percent of iPhones in use.
It will take some more time for the iPhone 7 lineup to surpass the iPhone 5 and iPhone 5s, which still account for an estimated 24.4 percent of active iPhones in the wild. Just beyond that is the year-old iPhone 6s lineup, estimated to account for 27.5 percent.
Apple's leader remains the iPhone 6, which Localytics says represents 38.3 percent of all iPhones in active use.
Unlike in years past, Apple this year did not disclose launch sales for the iPhone 7, stating that sales are limited by the company's ability to produce handsets, not consumer demand. Launch sales for the iPhone 7 will be included in Apple's September quarterly earnings report, which will be disclosed on Thursday, Oct. 27, though sales of specific models are not revealed.
Localytics tracked iPhone usage rates two weeks after the debut of the iPhone 7, and its data places the iPhone 7 and iPhone 7 Plus at a 3.6 percent share of all Apple handsets in use. That's enough to put it ahead of the iPhone SE, which was tracked at a 2.6 percent share.
As orders are filled and adoption grows, the iPhone 7 will quickly overtake the iPhone 4 and iPhone 4s, which collectively account for 3.7 percent of iPhones in use.
It will take some more time for the iPhone 7 lineup to surpass the iPhone 5 and iPhone 5s, which still account for an estimated 24.4 percent of active iPhones in the wild. Just beyond that is the year-old iPhone 6s lineup, estimated to account for 27.5 percent.
Apple's leader remains the iPhone 6, which Localytics says represents 38.3 percent of all iPhones in active use.
Unlike in years past, Apple this year did not disclose launch sales for the iPhone 7, stating that sales are limited by the company's ability to produce handsets, not consumer demand. Launch sales for the iPhone 7 will be included in Apple's September quarterly earnings report, which will be disclosed on Thursday, Oct. 27, though sales of specific models are not revealed.
Comments
Some it seems want to judge a book by its cover. These days when all cell phones are basically a slab of glass, it is what is inside that counts and in this regard we got a big and compelling update.
iPhone 5/5S = 24.40% of active base.
iPhone 4/4S = 3.70% of active base.
Total active iPhones more than 2 years old: 28.10%
It will be difficult to overcome active iPhone 6/6 Plus numbers, as discounted iPhone 6/6 Plus models outsold iPhone 6S/6S Plus models for the last 9 months. On the bright side, iPhone 6/6 Plus handsets sold in the last 9 months will actually only be 2 years old when the iPhone 7S "Anniversary" handset is introduced, however, technologically they will be 3 years old.
Only those iPhone 6/6 Plus models sold in September 2014 are two years old. not nearly enough to categorize the entire production year as 2 years old.
Can't wait to see it.