Apple again named Greenpeace's most environmentally-friendly company

Posted:
in General Discussion edited January 10
Activist group Greenpeace has deemed Apple the world's most environmentally-friendly technology platform company for a third consecutive year, ranking it highly even next to fellow "A" grade firms Google and Facebook.


Apple's Maiden, N.C. solar farm. | Source: Apple


Apple scored 83 percent on Greenpeace's Clean Energy Index, thanks to low usage of conventional energy sources like coal, nuclear, or natural gas. The company also scored top marks in categories like energy transparency and renewable procurement, though it only achieved a B in advocacy.

"Both Apple and Google continue to lead the sector in matching their growth
with an equivalent or larger supply of renewable energy, and both companies continue to use their influence to push governments as well as their utility and IT sector vendors to increase access to renewable energy for their operations," Greenpeace wrote.

By 2012 Apple, Google, and Facebook alike had vowed to move entirely to renewable energy sources. Apple so far appears to be winning the race, likely aided by its high profits.

The continued praise from Greenpeace is a major turnaround from the contentious relationship the two parties had not so long ago. Back in 2009, late Apple co-founder Steve Jobs explained that the company began touting its environmentally friendly practices after its tight-lipped approach made it a major target of Greenpeace.

Since then, Apple has made an effort to come clean about its behind-the-scenes environmental efforts. Greenpeace has responded by praising Apple and the company's efforts to reduce its carbon footprint.




The iPhone maker has invested in solar projects across the world, and claims that in 2015, 93 percent of the energy for its first-party operations came from renewable sources. Its data centers run entirely on clean sources, as will its upcoming Campus 2 headquarters in Cupertino, which will feature rooftop solar panels.

In its report, Greenpeace expressed serious concerns about tech companies in east Asia, noting their dependence on dirty energy sources. Two Chinese companies on the platform chart -- Baidu and Tencent -- scored Fs in their final grades, while Korea's Samsung and China's Alibaba both managed only Ds.

Though unmentioned by Greenpeace, a weak point for Apple in this regard is its third-party supply chain. Many of its Asian suppliers are dependent on non-renewable energy, which Apple has been working to offset, but progress lags well behind its first-party efforts.

Comments

  • Reply 1 of 9
    sog35sog35 Posts: 11,630member
    Wall Street will look at this as a negative.

    Not maximizing profit. 

    Amazon got a D.  Stop the presses.  Wall Street now ups Amazon's target price to $1000
    SpamSandwichdysamoriawatto_cobra
  • Reply 2 of 9
    Proving "green" and "profitable" can co-exist.
    ewtheckmanchiawatto_cobra
  • Reply 3 of 9
    sog35 said:
    Wall Street will look at this as a negative.

    Not maximizing profit. 

    Amazon got a D.  Stop the presses.  Wall Street now ups Amazon's target price to $1000
    Why, oh why did AI remove the "Dislike" button?!?
    crowleydysamoria
  • Reply 4 of 9
    MacProMacPro Posts: 15,864member
    sog35 said:
    Wall Street will look at this as a negative.

    Not maximizing profit. 

    Amazon got a D.  Stop the presses.  Wall Street now ups Amazon's target price to $1000
    Why, oh why did AI remove the "Dislike" button?!?
    I agree 100%.  Not relating to the thread you said that about as such, but the sentiment for sure.   Especially as we enter an age of truth being subjective and selective.  Absent a the dislike button we have to simply let tripe go by ... actually I guess that does fit with the new American paradigm after all now I think about it.

    Regarding this award, well done Apple.  Tim and co have proved going green is profitable, Yugely so!
    edited January 10 dewmedysamoria
  • Reply 5 of 9
    Rayz2016Rayz2016 Posts: 1,267member
    MacPro said:
    sog35 said:
    Wall Street will look at this as a negative.

    Not maximizing profit. 

    Amazon got a D.  Stop the presses.  Wall Street now ups Amazon's target price to $1000
    Why, oh why did AI remove the "Dislike" button?!?
    I agree 100%.  Not relating to the thread you said that about as such, but the sentiment for sure.   Especially as we enter an age of truth being subjective and selective.  Absent a the dislike button we have to simply let tripe go by ... actually I guess that does fit with the new American paradigm after all now I think about it.

    Regarding this award, well done Apple.  Tim and co have proved going green is profitable, Yugely so!
    The problem with the dislike button is that it meant people could express an opinion quickly. Forcing people to reply is good for the site stats because folk have to stay on a page longer. 

    And yes, good work Apple. :-)
    edited January 10 watto_cobra
  • Reply 6 of 9
    Rayz2016Rayz2016 Posts: 1,267member

    sog35 said:
    Wall Street will look at this as a negative.

    Not maximizing profit. 

    Amazon got a D.  Stop the presses.  Wall Street now ups Amazon's target price to $1000
    Out of the sin bin, I see. 
  • Reply 7 of 9
    dysamoriadysamoria Posts: 1,105member
    So, selling disposable electronics is a good thing to them?
  • Reply 8 of 9
    g-newsg-news Posts: 1,098member
    Seems so. It's all just whitewashing anyway.
  • Reply 9 of 9
    dysamoria said:
    So, selling disposable electronics is a good thing to them?
    The irony is hilarious when Apple's competitor's products lose their [resale] value faster and aren't used/last for as long.  

    Or are you preaching that people stop using electronics altogether and stick to cooking with cow dung?
    edited January 11 watto_cobra
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