Square promises $350 in waived fees to boost Apple Pay adoption

Posted:
in Apple Watch
Apple and Square on Monday announced a partnership which will let U.S. businesses process over $12,000 in Apple Pay transactions for free, saving up to $350 in Square costs so long as merchants set up a marketing kit designed to promote Apple's platform.




The $350 becomes available in credit once a merchant sets up the kit, which includes things like a "table tent" and a matching base that sits under Square's chip and wireless reader. Square noted that the reader itself is being discounted to $29 "for a limited time."

To prove they've set everything up, merchants must take a photo of their countertop and submit it to Square through their dashboard.

The kit also includes worker training materials, designed to teach staff about how Apple Pay functions.

Square has supported Apple Pay since Nov. 2015, bolstering options for independent businesses wanting compatibility with the technology. The new efforts suggest that Apple and/or Square want to ramp up support by small businesses, which still often rely on conventional card/chip readers given the potential costs of setting up an NFC-ready sales terminal.

In the U.S., most stores and services accepting Apple Pay still belong to large chains, such as Chik-fil-A and Walgreens. The situation is more complex overseas, since some countries -- like Japan -- have better infrastructure for wireless payments.

Expansion is continuing both domestically and abroad, but often through new card issuers rather than vendors.

Comments

  • Reply 1 of 19
    linkmanlinkman Posts: 537member
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Soliwatto_cobralostkiwi
  • Reply 2 of 19
    gatorguygatorguy Posts: 15,817member
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Roger_Fingasretrogusto
  • Reply 3 of 19
    Great.  We need visible promotion of Apple Pay, and this is a great step forward.
    Solicalilostkiwiwatto_cobra
  • Reply 4 of 19
    jdgazjdgaz Posts: 120member
    Anything but cards with chips in em. Way too slow.
    Solimike1
  • Reply 5 of 19
    calicali Posts: 2,912member
    gatorguy said:
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Fu** KnockoffPay. I don't want anyone using that spyware platform.

    This is great news for ApplePay and I hope it gains more attention. 
    patchythepiratelostkiwiwatto_cobra
  • Reply 6 of 19
    gatorguygatorguy Posts: 15,817member
    cali said:
    gatorguy said:
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Fu** KnockoffPay. I don't want anyone using that spyware platform.

    That depends on whether your wish for Apple Pay adoption outweighs your hate for Android. 

    The more that people express a wish to use their smartphone for purchases the more likely that you'll see Apple Pay be more widely accepted, and yeah along with Android Pay but so what. The chicken & egg argument comes in then but who should care about that either? Remember rising tides lift all boats.
    edited January 30
  • Reply 7 of 19
    macxpressmacxpress Posts: 2,635member
    Why Apple doesn't buy Square is beyond me. I'd say this would be a good buy. 
    lostkiwiwatto_cobra
  • Reply 8 of 19
    macxpress said:
    Why Apple doesn't buy Square is beyond me. I'd say this would be a good buy. 
    I think they've been losing money since they started doing business. I looked into it about a year ago, just before the IPO, and at the time they were losing about half a million dollars per day, and as their business was growing, losses were accelerating. They had a big collaborative deal with Starbucks for three years, processing all of their credit card transactions, but they lost $20 million/year with that deal, so they stopped doing that. 

    When they went public, the share price valued the company higher than some of its competitors who had actually already figured out how to make a profit, and the share price is slightly higher now.

    Apple may be waiting until they run out of money and go bust, at which point they could pick up whatever parts they wanted more cheaply. 
    edited January 30 patchythepiraterobin huber
  • Reply 9 of 19
    Just moved my Rx's from CVS to Rite Aid because the latter takes Pay. Sent an email to CVS explaining why. 
    patchythepirateStrangeDaysstanthemanwatto_cobra
  • Reply 10 of 19
    This is so great. Very nice to see some proactive promotion. I love using Apple Pay, so the more popular this gets the better. I hope there's more promotion to come.

    This should also help with the issue of Square merchants disabling the contactless reader to avoid having to use the chip (which is included in the reader).
    lostkiwiwatto_cobra
  • Reply 11 of 19
    gatorguy said:
    cali said:
    gatorguy said:
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Fu** KnockoffPay. I don't want anyone using that spyware platform.

    That depends on whether your wish for Apple Pay adoption outweighs your hate for Android. 

    The more that people express a wish to use their smartphone for purchases the more likely that you'll see Apple Pay be more widely accepted, and yeah along with Android Pay but so what. The chicken & egg argument comes in then but who should care about that either? Remember rising tides lift all boats.
    Really? Apple Pay needs android pay? *rolls eyes*
    StrangeDayswatto_cobra
  • Reply 12 of 19
    gatorguygatorguy Posts: 15,817member
    gatorguy said:
    cali said:
    gatorguy said:
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Fu** KnockoffPay. I don't want anyone using that spyware platform.

    That depends on whether your wish for Apple Pay adoption outweighs your hate for Android. 

    The more that people express a wish to use their smartphone for purchases the more likely that you'll see Apple Pay be more widely accepted, and yeah along with Android Pay but so what. The chicken & egg argument comes in then but who should care about that either? Remember rising tides lift all boats.
    Really? Apple Pay needs android pay? *rolls eyes*
    Excluding more than half of all smartphone owners certainly doesn't encourage business owners to make the investment. Rolling eyes simply means you haven't thought it thru.


    edited January 30
  • Reply 13 of 19
    gatorguy said:
    gatorguy said:
    cali said:
    gatorguy said:
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Fu** KnockoffPay. I don't want anyone using that spyware platform.

    That depends on whether your wish for Apple Pay adoption outweighs your hate for Android. 

    The more that people express a wish to use their smartphone for purchases the more likely that you'll see Apple Pay be more widely accepted, and yeah along with Android Pay but so what. The chicken & egg argument comes in then but who should care about that either? Remember rising tides lift all boats.
    Really? Apple Pay needs android pay? *rolls eyes*
    Excluding more than half of all smartphone owners certainly doesn't encourage business owners to make the investment. Rolling eyes simply means you haven't thought it thru.



    A few threads ago, you chastised a poster for bringing Google into an Apple-related thread. You said that the thread would unnecessarily be derailed.

    It's funny how you ignore your own advice and derail this thread with your Android nonsense.

    "Do as I say, not do as I do" indeed.

    watto_cobrapatchythepirate
  • Reply 14 of 19
    gatorguygatorguy Posts: 15,817member
    gatorguy said:
    gatorguy said:
    cali said:
    gatorguy said:
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Fu** KnockoffPay. I don't want anyone using that spyware platform.

    That depends on whether your wish for Apple Pay adoption outweighs your hate for Android. 

    The more that people express a wish to use their smartphone for purchases the more likely that you'll see Apple Pay be more widely accepted, and yeah along with Android Pay but so what. The chicken & egg argument comes in then but who should care about that either? Remember rising tides lift all boats.
    Really? Apple Pay needs android pay? *rolls eyes*
    Excluding more than half of all smartphone owners certainly doesn't encourage business owners to make the investment. Rolling eyes simply means you haven't thought it thru.



    A few threads ago, you chastised a poster for bringing Google into an Apple-related thread. You said that the thread would unnecessarily be derailed.

    It's funny how you ignore your own advice and derail this thread with your Android nonsense.

    "Do as I say, not do as I do" indeed.

    I totally appreciate that the immediate knee-jerk reaction from  a few here might be "oh look, he's trying to start a fight, bringing Google/Android into a thread where it doesn't belong". In this case it's entirely appropriate since the topic is widening the footprint for ApplePay.

    One of the major things holding it back since it was introduced well over two years ago. September of 2014 (wow time flies) is a lack of places to use it. Outside of major retailers, and many of them didn't buy in right off ( and some still don't) there weren't many places to pay with it. The initial excitement quickly wore off for a lot of potential users and they became resigned to still pulling out their wallets.

    So without users now frequently voicing a desire to use it at their local market or retailer there is little reason for them to invest in the equipment to make it possible for iPhone owners to use ApplePay. I doubt anyone here thought it would move so slowly when it rolled out. Resorting to essentially a $350 bribe to help it along is a good but fairly costly step tho one that Apple can easily afford to assist with in partnering with Square. 

    But now put an equal number of Android Pay users in the mix asking the person behind the counter "Do you take Android Pay?" That shows local businesses there's a broad segment of shoppers who really want to use it,  nd wider and faster adoption of smartphone payments really picks up with louder demand for it.

    .... And that sir pushes Apple Pay forward faster and more successfully than without it. ApplePay and Android Pay are not competitors. No one is leaving either OS just to use the others payment solution and neither one is cross-platform are they?

    So that's my opinion anyway. Mentioning Android Pay is not a distraction, or at least shouldn't be. It's intertwined with the problem of slower than expected smartpay adoption, and yes is holding back Apple Pay from being what it should. As more people demand to use their smartphone payment service the better for ApplePay overall. 
    edited January 31
  • Reply 15 of 19
    brucemcbrucemc Posts: 947member
    Contactless payments have taken off in many countries around the world prior to Apple Pay or Android Pay, driven simply by NFC within credit & debit cards.  Now that Apple Pay is available in those markets, it is growing rapidly as the infrastructure is already there (I use Apple Pay for about 75% of all credit/debit transactions now).  Android Pay isn't figuring into that equation much, if at all.

    The same will happen in the US, as more contactless cards come into play.  That is more likely than Android Pay to increase the desire of merchants to install and enable this functionality.  And also get the process down where a signature isn't requested as well (I have heard of this in US, and have seen it once myself when traveling).  Here in Canada, up to $100, you simple "tap & go" - nothing further required.
    patchythepirate
  • Reply 16 of 19
    gatorguygatorguy Posts: 15,817member
    brucemc said:
    Contactless payments have taken off in many countries around the world prior to Apple Pay or Android Pay, driven simply by NFC within credit & debit cards.  Now that Apple Pay is available in those markets, it is growing rapidly as the infrastructure is already there (I use Apple Pay for about 75% of all credit/debit transactions now).  Android Pay isn't figuring into that equation much, if at all.

    The same will happen in the US, as more contactless cards come into play.  That is more likely than Android Pay to increase the desire of merchants to install and enable this functionality.  And also get the process down where a signature isn't requested as well (I have heard of this in US, and have seen it once myself when traveling).  Here in Canada, up to $100, you simple "tap & go" - nothing further required.
    You are right. But your comment applies more to Europe and others, not so much the US where it's been agonizingly slow going for smartphone pay users. By encouraging more of us to use it, more retailers will offer it. With more retailers offering it fewer of us will forget we can. 
    https://www.nfcworld.com/2016/05/31/345159/survey-reports-use-apple-pay-android-pay-samsung-pay-us/
    edited January 31
  • Reply 17 of 19
    gatorguy said:
    gatorguy said:
    gatorguy said:
    cali said:
    gatorguy said:
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Fu** KnockoffPay. I don't want anyone using that spyware platform.

    That depends on whether your wish for Apple Pay adoption outweighs your hate for Android. 

    The more that people express a wish to use their smartphone for purchases the more likely that you'll see Apple Pay be more widely accepted, and yeah along with Android Pay but so what. The chicken & egg argument comes in then but who should care about that either? Remember rising tides lift all boats.
    Really? Apple Pay needs android pay? *rolls eyes*
    Excluding more than half of all smartphone owners certainly doesn't encourage business owners to make the investment. Rolling eyes simply means you haven't thought it thru.



    A few threads ago, you chastised a poster for bringing Google into an Apple-related thread. You said that the thread would unnecessarily be derailed.

    It's funny how you ignore your own advice and derail this thread with your Android nonsense.

    "Do as I say, not do as I do" indeed.

    I totally appreciate that the immediate knee-jerk reaction from  a few here might be "oh look, he's trying to start a fight, bringing Google/Android into a thread where it doesn't belong". In this case it's entirely appropriate since the topic is widening the footprint for ApplePay.

    One of the major things holding it back since it was introduced well over two years ago. September of 2014 (wow time flies) is a lack of places to use it. Outside of major retailers, and many of them didn't buy in right off ( and some still don't) there weren't many places to pay with it. The initial excitement quickly wore off for a lot of potential users and they became resigned to still pulling out their wallets.

    So without users now frequently voicing a desire to use it at their local market or retailer there is little reason for them to invest in the equipment to make it possible for iPhone owners to use ApplePay. I doubt anyone here thought it would move so slowly when it rolled out. Resorting to essentially a $350 bribe to help it along is a good but fairly costly step tho one that Apple can easily afford to assist with in partnering with Square. 

    But now put an equal number of Android Pay users in the mix asking the person behind the counter "Do you take Android Pay?" That shows local businesses there's a broad segment of shoppers who really want to use it,  nd wider and faster adoption of smartphone payments really picks up with louder demand for it.

    .... And that sir pushes Apple Pay forward faster and more successfully than without it. ApplePay and Android Pay are not competitors. No one is leaving either OS just to use the others payment solution and neither one is cross-platform are they?

    So that's my opinion anyway. Mentioning Android Pay is not a distraction, or at least shouldn't be. It's intertwined with the problem of slower than expected smartpay adoption, and yes is holding back Apple Pay from being what it should. As more people demand to use their smartphone payment service the better for ApplePay overall. 
    *rolls eyes*
  • Reply 18 of 19
    gatorguygatorguy Posts: 15,817member
    gatorguy said:
    gatorguy said:
    gatorguy said:
    cali said:
    gatorguy said:
    linkman said:
    This is great for small businesses. A total win for them and hopefully it pays off for Apple and Square too. Now the big businesses need to get off their butts and embrace AP.
    Both Apple Pay and Android Pay if they really want to fast-track the use of smartphones for payments. Otherwise it's gonna take awhile. 
    Fu** KnockoffPay. I don't want anyone using that spyware platform.

    That depends on whether your wish for Apple Pay adoption outweighs your hate for Android. 

    The more that people express a wish to use their smartphone for purchases the more likely that you'll see Apple Pay be more widely accepted, and yeah along with Android Pay but so what. The chicken & egg argument comes in then but who should care about that either? Remember rising tides lift all boats.
    Really? Apple Pay needs android pay? *rolls eyes*
    Excluding more than half of all smartphone owners certainly doesn't encourage business owners to make the investment. Rolling eyes simply means you haven't thought it thru.



    A few threads ago, you chastised a poster for bringing Google into an Apple-related thread. You said that the thread would unnecessarily be derailed.

    It's funny how you ignore your own advice and derail this thread with your Android nonsense.

    "Do as I say, not do as I do" indeed.

    I totally appreciate that the immediate knee-jerk reaction from  a few here might be "oh look, he's trying to start a fight, bringing Google/Android into a thread where it doesn't belong". In this case it's entirely appropriate since the topic is widening the footprint for ApplePay.

    One of the major things holding it back since it was introduced well over two years ago. September of 2014 (wow time flies) is a lack of places to use it. Outside of major retailers, and many of them didn't buy in right off ( and some still don't) there weren't many places to pay with it. The initial excitement quickly wore off for a lot of potential users and they became resigned to still pulling out their wallets.

    So without users now frequently voicing a desire to use it at their local market or retailer there is little reason for them to invest in the equipment to make it possible for iPhone owners to use ApplePay. I doubt anyone here thought it would move so slowly when it rolled out. Resorting to essentially a $350 bribe to help it along is a good but fairly costly step tho one that Apple can easily afford to assist with in partnering with Square. 

    But now put an equal number of Android Pay users in the mix asking the person behind the counter "Do you take Android Pay?" That shows local businesses there's a broad segment of shoppers who really want to use it,  nd wider and faster adoption of smartphone payments really picks up with louder demand for it.

    .... And that sir pushes Apple Pay forward faster and more successfully than without it. ApplePay and Android Pay are not competitors. No one is leaving either OS just to use the others payment solution and neither one is cross-platform are they?

    So that's my opinion anyway. Mentioning Android Pay is not a distraction, or at least shouldn't be. It's intertwined with the problem of slower than expected smartpay adoption, and yes is holding back Apple Pay from being what it should. As more people demand to use their smartphone payment service the better for ApplePay overall. 
    *rolls eyes*
    At least you're consistent Patchy. :) Respect. 
  • Reply 19 of 19
    patsupatsu Posts: 406member
    Indeed. More noise from Android users would help too.

    ApplePay will gain because they sign up many more issuer banks in US. They get a cut from the banks to support ApplePay.
    Their banking infrastructure behind the scene also becomes more entrenched. In this arrangement, Square would market ApplePay upfront.

    Merchants gain by having better security, customer service, and protection.

    ApplePay users gain by having more merchants participate.

    With more overseas expansion like in Taiwan, it would imply Apple's global banking footprint has expanded even more.
Sign In or Register to comment.