Apple's WWDC 2017 art borrows design concept from 2010 Spanish film festival [u]

Posted:
in General Discussion edited February 16
The colorful artwork Apple is using for its 2017 Worldwide Developers Conference is based on a poster for a Spanish film festival from 2010, both of which were created by the same artist (updated).




Both pieces feature colorful, top-down depictions of people flocking around a single point, and uncoincidentally were created by the same artist --?Geoff McFettridge. The similarity was first highlighted by Cristian Rus, a writer for the Spanish site Applesfera, while TechCrunch's Matthew Panzarino later confirmed both were created by McFettridge.

esto es curioso, muy curioso pic.twitter.com/ncWoAl1OCC

-- cristian rus ??????? (@CristianRus4)


The 2010 poster was for the 13th Festival de Cine M?laga, held every year in its namesake coastal city. Checks by AppleInsider show that it was created by Barfutura, a studio with offices in Los Angeles and Madrid.

The parallels suggest that Apple used Barfutura for its WWDC 2017 announcement, the latter firm in turn deciding to revisit an old campaign for ideas.




This year's WWDC is being relocated from San Francisco back to San Jose for the first time in over 13 years. The event is scheduled to run the week of June 5 at the McEnery Convention Center, and should begin with a keynote announcing OS updates like iOS 11, macOS 10.13 and watchOS 4, plus possible surprises.

Text in Apple's artwork refers to the company's philosophy about interesecting technology with liberal arts and the humanities, and emphasizes the social aspect of WWDC, which brings together "thousands of brilliant minds representing many diverse perspectives, passions, and talents to help us change the world."
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Comments

  • Reply 1 of 31
    Has Apple gotten to the point that not even their conference poster are original ideas?
  • Reply 2 of 31
    Has Apple gotten to the point that not even their conference poster are original ideas?
    It was created by the same artist, not a rip off. Had you seen this film poster prior to today?
    stompyStrangeDaysmejsricSpamSandwichcornchiplamboaudi4
  • Reply 3 of 31
    adm1adm1 Posts: 334member
    My first thought was lazy work by the design team if it was same team on both campaigns, but...



    its a stock image, could be a happy coincidence.
    edited February 16 smack416
  • Reply 4 of 31
    sog35sog35 Posts: 12,408member
    Has Apple gotten to the point that not even their conference poster are original ideas?
    Have you gotten to the point where even your trollish comments are not original ideas?

    Give it a rest homey. Apple stock is at an all time high. Last quarter was the biggest quarter EVER for iPhone, Watch, Mac, and Services.

    Apple has the #1 smartphone, tablet, laptop, all-in-once, and smartwatch. Plus #1 in music (streaming + download sales), the biggest digital store (App store), and the highest customer satisfaction.

    Your time to post trollish remarks have passed. You should have done this when the stock was $90
    edited February 16 SoliStrangeDaysicoco3patchythepiratemejsric
  • Reply 5 of 31
    JinTech said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    It was created by the same artist, not a rip off. Had you seen this film poster prior to today?
    I wasn't suggesting that it was ripped off, just not original.
  • Reply 6 of 31

    sog35 said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    Have you gotten to the point where even your trollish comments are not original ideas?

    Give it a rest homey. Apple stock is at an all time high. Last quarter was the biggest quarter EVER for iPhone, Watch, Mac, and Services.

    Apple has the #1 smartphone, tablet, laptop, all-in-once, and smartwatch. Plus #1 in music (streaming + download sales), the biggest digital store (App store), and the highest customer satisfaction.

    Your time to post trollish remarks have passed. You should have done this when the stock was $90
    Um... care to tell us what has changed about iPhone, Watch, Mac, Services and all the "#1s" and "customer satisfaction" since the stock was in the $90s, except that you've now stopped your whining bout why/how Tim Cook should be fired?

    Apple was as great a company when its stock was in the $90s as it is today.
    edited February 16 irelandpatchythepiratecornchip
  • Reply 7 of 31
    "Spanish film festival"?!
    You think it is a reference to Planet of the Apps?
  • Reply 8 of 31
    It's got a similar style, but it's not a rip off of the artist's other work.  In the first one, it's a bunch of people walking to the words.  In the new one, people are milling around and form the Apple shape.  Why are we even talking about this, except to say "cool poster compared to most WWDC announcements."
  • Reply 9 of 31
    You guys are bringing me down with your negative comments. Ugh! 

    Sheesh! It's colorful, unique angle that has a warm, multicultural vibe. Very Apple.
    randominternetpersonStrangeDays
  • Reply 10 of 31
    sog35sog35 Posts: 12,408member
    JinTech said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    It was created by the same artist, not a rip off. Had you seen this film poster prior to today?
    I wasn't suggesting that it was ripped off, just not original.
    All artist have a style.  Its their work.

    Saying its a ripoff is stupid.  That's like saying Van Gogh's Wheat Field with Cypresses is a rip off of Starry Night.  Of course they have the same style. Its the same artist.
    randominternetpersonpatchythepiratemejsriccornchip
  • Reply 11 of 31
    sog35sog35 Posts: 12,408member

    sog35 said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    Have you gotten to the point where even your trollish comments are not original ideas?

    Give it a rest homey. Apple stock is at an all time high. Last quarter was the biggest quarter EVER for iPhone, Watch, Mac, and Services.

    Apple has the #1 smartphone, tablet, laptop, all-in-once, and smartwatch. Plus #1 in music (streaming + download sales), the biggest digital store (App store), and the highest customer satisfaction.

    Your time to post trollish remarks have passed. You should have done this when the stock was $90
    Um... care to tell us what has changed about iPhone, Watch, Mac, Services and all the "#1s" and "customer satisfaction" since the stock was in the $90s, except that you've now stopped your whining bout why/how Tim Cook should be fired?

    Apple was as great a company when its stock was in the $90s as it is today.

    1. iPhone returned to growth (which was a huge worry)

    2. Watch is still on track

    3. Airpods prove Apple still got it

    4. Services grew 18%

    So I'd say much has changed since the stock was $90
  • Reply 12 of 31
    slurpyslurpy Posts: 4,698member
    sog35 said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    Have you gotten to the point where even your trollish comments are not original ideas?

    Give it a rest homey. Apple stock is at an all time high. Last quarter was the biggest quarter EVER for iPhone, Watch, Mac, and Services.

    Apple has the #1 smartphone, tablet, laptop, all-in-once, and smartwatch. Plus #1 in music (streaming + download sales), the biggest digital store (App store), and the highest customer satisfaction.

    Your time to post trollish remarks have passed. You should have done this when the stock was $90
    Spoken by this forum's most notorious troll. Don't worry, you were trolling enough to cover a legion of trolls when the stock was $90, $95, $100, $105, $110, $115, and $120. 

    You're a clown. The only difference is that your troll posts were never-ending rambles, dozens of times a day. I'd take his 1 sentence shitty troll posts to your novel length "Cook has to go, he's destroying the company" brain-dead trolling any day. 
    singularityirelandStrangeDayscornchip
  • Reply 13 of 31
    Pretty sure it's a Picasso thing, because, you know, Malaga.
  • Reply 14 of 31
    slurpyslurpy Posts: 4,698member
    sog35 said:

    sog35 said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    Have you gotten to the point where even your trollish comments are not original ideas?

    Give it a rest homey. Apple stock is at an all time high. Last quarter was the biggest quarter EVER for iPhone, Watch, Mac, and Services.

    Apple has the #1 smartphone, tablet, laptop, all-in-once, and smartwatch. Plus #1 in music (streaming + download sales), the biggest digital store (App store), and the highest customer satisfaction.

    Your time to post trollish remarks have passed. You should have done this when the stock was $90
    Um... care to tell us what has changed about iPhone, Watch, Mac, Services and all the "#1s" and "customer satisfaction" since the stock was in the $90s, except that you've now stopped your whining bout why/how Tim Cook should be fired?

    Apple was as great a company when its stock was in the $90s as it is today.

    1. iPhone returned to growth (which was a huge worry)

    2. Watch is still on track

    3. Airpods prove Apple still got it

    4. Services grew 18%

    So I'd say much has changed since the stock was $90
    You just proved his point. So.. nothing has changed. None of those things were a shift in strategy. Its simply a result of what they were doing when the stock was lower. 

    Apple's overall strategy didn't change, neither did their HW strategy, SW strategy, philosophy, their leadership, the fundamentals of their product line, or anything else that goes to the core of the company. Their iPhone strategy did not change. They didn't go chuck out everything and reinvent themselves as a company since then. They just continued following their roadmap, which has lead them and continues to lead them to success, regardless of petty and childish naysayers like you who have such a thin-skin as to be unable to ride out any fluctuations in stock price.

    Tim was not a shitty CEO @ $90/share, but an amazing one now that the stock is higher. You were just monstrously wrong, as you always are, and had zero faith in Cook or in Apple, so you were happy to tear them down. You assumed the stock market was God. The sad thing is that you don't have the character to admit you were wrong, you instead have to invent this fictional reality where Apple "changed", by reaching so, so hard as we can see from your post. How pathetic. Whats sadder is that you've obviously learned nothing, and you'll be back to calling for Cook's head when the stock irrationally drops lower, and fucking up every thread in this forum. Cook was right, Apple was right, Wallstreet (and clowns like you) were wrong. Show some spine and admit that for once. You've beed demanding that Cook be FIRED for a year now.

    Do you think Apple would be in a BETTER position had their taken your shitty, reactionary advise which would have been an absolute disaster in terms of stability and PR? A CEO replaced? Be honest. 
    edited February 16 irelandStrangeDaysbrucemc
  • Reply 15 of 31
    sog35 said:

    sog35 said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    Have you gotten to the point where even your trollish comments are not original ideas?

    Give it a rest homey. Apple stock is at an all time high. Last quarter was the biggest quarter EVER for iPhone, Watch, Mac, and Services.

    Apple has the #1 smartphone, tablet, laptop, all-in-once, and smartwatch. Plus #1 in music (streaming + download sales), the biggest digital store (App store), and the highest customer satisfaction.

    Your time to post trollish remarks have passed. You should have done this when the stock was $90
    Um... care to tell us what has changed about iPhone, Watch, Mac, Services and all the "#1s" and "customer satisfaction" since the stock was in the $90s, except that you've now stopped your whining bout why/how Tim Cook should be fired?

    Apple was as great a company when its stock was in the $90s as it is today.

    1. iPhone returned to growth (which was a huge worry)

    2. Watch is still on track

    3. Airpods prove Apple still got it

    4. Services grew 18%

    So I'd say much has changed since the stock was $90
    Nice.

    It would appear that having the best devices and operating systems in the history of mankind...well, it's not for everyone.

    Best. 
  • Reply 16 of 31
    irelandireland Posts: 16,556member
    sog35 said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    Have you gotten to the point where even your trollish comments are not original ideas?
    The problem with you commenting on anything to do with Apple these days is how much you are invested in their stock, so you're going to have little perspective given how rich you have become now. Did I mention how rich you have become and how Tim is the new saviour? Or how rich you have become? Everyone, Sog has become rich from Apple stock. FYI, rich! Everybody got that?? Until next year when you can suggest Tim be hung in Time Square at 6pm on some Tuesday and has the vision of a potato. But then there's always 2020 when the Car comes out and the visionary rises from the dead, before losing his way again in 2023.

    P.S. 2059: here lies Sog; still owns AAPL; friend of Tim Cook; enemy of Tim Cook
    edited February 16
  • Reply 17 of 31
    Has Apple gotten to the point that not even their conference poster are original ideas?
    How do you mean "to the point", when it is the rest of the industry that slavishly copies iphone and macbook designs year after year? Oh and Android. You're clearly trying to suggest they're so out of original ideas that it's seeped to their posters, yet their annual hardware designs and decisions are the most widely emulated. Please explain.
    edited February 16 brucemc
  • Reply 18 of 31
    sog35sog35 Posts: 12,408member
    slurpy said:
    sog35 said:

    sog35 said:
    Has Apple gotten to the point that not even their conference poster are original ideas?
    Have you gotten to the point where even your trollish comments are not original ideas?

    Give it a rest homey. Apple stock is at an all time high. Last quarter was the biggest quarter EVER for iPhone, Watch, Mac, and Services.

    Apple has the #1 smartphone, tablet, laptop, all-in-once, and smartwatch. Plus #1 in music (streaming + download sales), the biggest digital store (App store), and the highest customer satisfaction.

    Your time to post trollish remarks have passed. You should have done this when the stock was $90
    Um... care to tell us what has changed about iPhone, Watch, Mac, Services and all the "#1s" and "customer satisfaction" since the stock was in the $90s, except that you've now stopped your whining bout why/how Tim Cook should be fired?

    Apple was as great a company when its stock was in the $90s as it is today.

    1. iPhone returned to growth (which was a huge worry)

    2. Watch is still on track

    3. Airpods prove Apple still got it

    4. Services grew 18%

    So I'd say much has changed since the stock was $90
    You just proved his point. So.. nothing has changed. None of those things were a shift in strategy. Its simply a result of what they were doing when the stock was lower. 

    Apple's overall strategy didn't change, neither did their HW strategy, SW strategy, philosophy, their leadership, the fundamentals of their product line, or anything else that goes to the core of the company. Their iPhone strategy did not change. They didn't go chuck out everything and reinvent themselves as a company since then. They just continued following their roadmap, which has lead them and continues to lead them to success, regardless of petty and childish naysayers like you who have such a thin-skin as to be unable to ride out any fluctuations in stock price.

    Tim was not a shitty CEO @ $90/share, but an amazing one now that the stock is higher. You were just monstrously wrong, as you always are, and had zero faith in Cook or in Apple, so you were happy to tear them down. You assumed the stock market was God. The sad thing is that you don't have the character to admit you were wrong, you instead have to invent this fictional reality where Apple "changed", by reaching so, so hard as we can see from your post. How pathetic. Whats sadder is that you've obviously learned nothing, and you'll be back to calling for Cook's head when the stock irrationally drops lower, and fucking up every thread in this forum. Cook was right, Apple was right, Wallstreet (and clowns like you) were wrong. Show some spine and admit that for once. You've beed demanding that Cook be FIRED for a year now.

    Do you think Apple would be in a BETTER position had their taken your shitty, reactionary advise which would have been an absolute disaster in terms of stability and PR? A CEO replaced? Be honest. 
    Don't be ignorant. 

    When Stock was $90: 3 straight declines in YoY iPhone unit sales
    After Dec Earnings: iPhone unit growth and highest averaging selling price ever

    When Stock was $90: No news about Watch sales for 12 months
    After Dec Earnings: Cook announces best Watch quarter of all time

    When Stock was $90: We had no idea how good the Airpods were
    After Dec Earnings: Airpods are amazing and selling out like crazy

    When Stock was $90: We had little idea how much growth the services division would have 
    After Dec Earnings: Cook says that services would DOUBLE in the next 4 years

    Those are MASSIVE CHANGES. MASSIVE.

    And that is why the stock is up over 50% since it hit $90 last year





  • Reply 19 of 31
    The one thing I get with this poster is most people are interacting with one another in person. Not something you see with people who are on their phones most of the time. Perhaps "social" is going to be a big theme for iOS 11 and macOS 10.13...
    patchythepirate
  • Reply 20 of 31
    sog35sog35 Posts: 12,408member
    JinTech said:
    The one thing I get with this poster is most people are interacting with one another in person. Not something you see with people who are on their phones most of the time. Perhaps "social" is going to be a big theme for iOS 11 and macOS 10.13...
    I hope so.

    Social is really weak for Apple. 
    patchythepirateJinTech
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