Apple execs looking to recruit TV & movie producers for 'transformative' change - report

Posted:
in iPod + iTunes + AppleTV edited March 3
Senior Apple executives have been talking to big-name Hollywood TV and film producers in the past two weeks in a bid to recruit them, a new report claims, as part of what could be a more ambitious video strategy.




Meetings in late February reportedly included ones between Eddy Cue -- Apple's senior VP of Internet Software and Services -- and Paramount Pictures, as well as Sony's TV and film divisions, according to the New York Post. An anonymous executive quoted by the paper said he had the impression Apple had transformative plans underway, and wasn't simply looking to buy TV shows.

"They talked to Sony and Paramount last week," an unspecified source told the New York Post. "They are preparing something big."

Apple is currently exploring more original video content, but in the form of material for Apple Music like "Planet of the Apps" and "Carpool Karaoke." Recruiting skilled producers would likely be a way of bolstering these efforts.

Apple has, however, periodically been rumored to be after its own streaming TV service, which could be aided by Netflix-style original content. Negotiations are thought to have died off because of hardline demands by Apple and resistance by content providers.

Also in February, a report revealed that Apple was involved in serious talks with Imagine Entertainment, the production company owned by Ron Howard and Brian Grazer. Apple was said to have been interested in possibilities like "first look" distribution, investment in the studio, or even buying the entire company.

Some outside parties like CNBC's Jim Cramer have called on Apple to buy Netflix, which would give it an instant leap into subscription video. Netflix has a market cap over $58 billion however, which might force Apple to delve deep into its cash reserves to pay, and/or issue more debt sales.
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Comments

  • Reply 1 of 53
    DracarysDracarys Posts: 28member
    I hope Apple doesn't start in Netflix style content. So that it can only be played on Apple devices? I much prefer Netflix's style where you can play it on any device. 
  • Reply 2 of 53
    monstrositymonstrosity Posts: 2,136member
    No SJW content please Apple, and I'll sign up. 
    allmypeopletallest skiltrashman69
  • Reply 3 of 53
    rogifan_newrogifan_new Posts: 1,591member
    "transformative plans"? Since when is creating original content transformative? It seems to me the problem in this space is not lack of content. Not sure why Apple wants to go down that path. 
    allmypeopletallest skil
  • Reply 4 of 53
    I think not buying Netflix was a huge missed opportunity. Although, I admit, I didn't have this foresight.

    Now, I'm not sure creating their own is a great idea. Film/television/art needs to be very messy sometimes. It also sometimes needs to be very politically incorrect.

    I'm a bit skeptical Apple has the corporate leeway to do this right.
    kamilton
  • Reply 5 of 53
    No SJW content please Apple, and I'll sign up. 
    lol that's exactly what I was thinking when I wrote my comment.
  • Reply 6 of 53
    mac_128mac_128 Posts: 2,770member
    Dracarys said:
    I hope Apple doesn't start in Netflix style content. So that it can only be played on Apple devices? I much prefer Netflix's style where you can play it on any device. 
    What does "Netflix style" mean? Netflix has original programming for all different styles and tastes, including original series based on existing properties like FULLER HOUSE.

    Netflix developed Roku, and quickly spun it off, literally hours before it was to be released as a Netflix media player. Considering Apple offers Apple Muisc on multiple platforms, its likely they won't be short sighted with Apple Productions, either. However, there may be some exclusivity initially which will drive customers to the Apple platform if they want to see the programming. With over a billion device users, there's certainly a large enough audience to build sufficient buzz to draw the curious from other platforms, if only for the inexpensive cost of an Apple TV.
  • Reply 7 of 53
    wonkothesanewonkothesane Posts: 1,023member

    Go Eddy!
    SpamSandwich
  • Reply 8 of 53
    sog35sog35 Posts: 12,385member
    Love this move by Apple.

    Its going to happen. PERIOD.  

    Apple will make a massive push into content. MASSIVE.

    How do I know?

    "We will be doubling our Services revenue in the next 4 years....." Tim Cook

    My shares of Apple are looking beautiful. Thanks Tim Cook! I did buy SNAP yesterday and QUICKLY sold it this morning for a small profit


    edited March 3
  • Reply 9 of 53
    Waste of time and money. Stop screwing around, Apple. 
  • Reply 10 of 53
    sog35sog35 Posts: 12,385member
    Waste of time and money. Stop screwing around, Apple. 
    No it isn't.

    Content is super important for the ecosystem
    cali1983
  • Reply 11 of 53
    SpamSandwichSpamSandwich Posts: 26,191member
    Although derided by some, Google's announcement of YouTube TV is actually fairly significant. It'll have live local stations, including CBS (if that's something you're into), which is evidently a network no other streaming service has gotten.
    edited March 3
  • Reply 12 of 53
    sog35sog35 Posts: 12,385member
    Although derided by some, Google's announcement of YouTube TV is actually fairly significant. It'll have live local stations, including CBS (if that's something you're into), which is evidently a network no other streaming service has gotten.
    I have CBS on Playstation Vue.

    Many of the major markets have CBS on Vue. 

    Also note that YouTubeTV is only coming out on selected markets at first.
  • Reply 13 of 53
    SpamSandwichSpamSandwich Posts: 26,191member
    sog35 said:
    Although derided by some, Google's announcement of YouTube TV is actually fairly significant. It'll have live local stations, including CBS (if that's something you're into), which is evidently a network no other streaming service has gotten.
    I have CBS on Playstation Vue.

    Many of the major markets have CBS on Vue. 

    Also note that YouTubeTV is only coming out on selected markets at first.
    Is it prerecorded CBS content, or is it live streaming?
  • Reply 14 of 53
    brucemcbrucemc Posts: 1,010member
    I think not buying Netflix was a huge missed opportunity. Although, I admit, I didn't have this foresight.

    Now, I'm not sure creating their own is a great idea. Film/television/art needs to be very messy sometimes. It also sometimes needs to be very politically incorrect.

    I'm a bit skeptical Apple has the corporate leeway to do this right.
    Sure, maybe buying Netflix 7 years ago would have been a great idea, but even then, I don't think it would have become the service it is today under Apple.  Netflix has grown to where it is buy focusing on growth and original content as soon as they could afford it, and getting onto every device in the world.  And ignoring profit along the way.  Do you think Apple would have done it that way?  Not likely.

    Apple is a product company first and foremost.  Their services business as it exists today, with exception of Apple Music to a degree, is pulled along by the product.  Apple is not a services company, but they have a great services business.  So any new services should be thought about in that manner.

    What about Apple Music, you say?  Good question.  I think that for Jobs, and then for Apple as a result, music was something more cultural that they felt they should be involved in with the advent of the iPod.  There was a problem to be solved there too.  That lead Apple into dominating (legal) online music sales for over a decade.  That helped grow the iPod business as well as the iPhone business in the early years.  Apple Music is a continuation of music business in the new paradigm.

    I am not sure that "video" has as much culture impact as music does, at least as it pertains to influence in the product sphere.  There is a "ton" of new video content (movie, TV, indie) produced and consumed every year, but I don't think most of it is as influential as music.  The problem in video is not the same as in music.

    That said, doing some original content with at least the goal to do something different (or have it consumed differently perhaps better to say), does keep Apple at the table and more involved.  Perhaps more able to shape how things go.  At that can be accomplished for much less than $90B it might take to buy Netflix today.
  • Reply 15 of 53
    sog35sog35 Posts: 12,385member
    sog35 said:
    Although derided by some, Google's announcement of YouTube TV is actually fairly significant. It'll have live local stations, including CBS (if that's something you're into), which is evidently a network no other streaming service has gotten.
    I have CBS on Playstation Vue.

    Many of the major markets have CBS on Vue. 

    Also note that YouTubeTV is only coming out on selected markets at first.
    Is it prerecorded CBS content, or is it live streaming?
    Live streaming.  It depends what markets you are in. 
  • Reply 16 of 53
    Wow. Just. Wow.

    SERIOUS mission drift that will be gone in 5 years or less. What an embarrassingly suicidal waste of money and resources. Viewers are way, WAY too fickle to make this worthwhile. 
  • Reply 17 of 53
    tallest skiltallest skil Posts: 41,338member
    It seems to me the problem in this space is not lack of content.
    But perhaps type of content.



    I certainly get what you’re saying, though. If traditional visual media content really wants to modernize itself, the means by which it’s made available to consumers has to change.
    edited March 3
  • Reply 18 of 53
    sog35sog35 Posts: 12,385member
    brucemc said:
    I think not buying Netflix was a huge missed opportunity. Although, I admit, I didn't have this foresight.

    Now, I'm not sure creating their own is a great idea. Film/television/art needs to be very messy sometimes. It also sometimes needs to be very politically incorrect.

    I'm a bit skeptical Apple has the corporate leeway to do this right.
    Sure, maybe buying Netflix 7 years ago would have been a great idea, but even then, I don't think it would have become the service it is today under Apple.  Netflix has grown to where it is buy focusing on growth and original content as soon as they could afford it, and getting onto every device in the world.  And ignoring profit along the way.  Do you think Apple would have done it that way?  Not likely.

    Apple is a product company first and foremost.  Their services business as it exists today, with exception of Apple Music to a degree, is pulled along by the product.  Apple is not a services company, but they have a great services business.  So any new services should be thought about in that manner.

    What about Apple Music, you say?  Good question.  I think that for Jobs, and then for Apple as a result, music was something more cultural that they felt they should be involved in with the advent of the iPod.  There was a problem to be solved there too.  That lead Apple into dominating (legal) online music sales for over a decade.  That helped grow the iPod business as well as the iPhone business in the early years.  Apple Music is a continuation of music business in the new paradigm.

    I am not sure that "video" has as much culture impact as music does, at least as it pertains to influence in the product sphere.  There is a "ton" of new video content (movie, TV, indie) produced and consumed every year, but I don't think most of it is as influential as music.  The problem in video is not the same as in music.

    That said, doing some original content with at least the goal to do something different (or have it consumed differently perhaps better to say), does keep Apple at the table and more involved.  Perhaps more able to shape how things go.  At that can be accomplished for much less than $90B it might take to buy Netflix today.
    I disagree.

    Apple is most certainly a services business.  Last year they booked about $50 billion in gross services receipts. They have over 150 million subscriptions. 

    And Tim Cook stated that the services business will DOUBLE in the next 4 years. That would be $100 billion in gross receipts. 

    To put that in context = Google had $90 billion in 2016, Facebook $27 billion, Netflix $9 billion.

    Besides iPhone, Services will be the biggest revenue stream by far.  In a few years it will be much bigger than Mac, iPad, ect
    cali
  • Reply 19 of 53
    sog35sog35 Posts: 12,385member
    frumious said:
    Wow. Just. Wow.

    SERIOUS mission drift that will be gone in 5 years or less. What an embarrassingly suicidal waste of money and resources. Viewers are way, WAY too fickle to make this worthwhile. 
    You do know that Apple has $250 BILLION in cash?

    They can literally buy all the content and rights they desire. 

    Starwars was sold for $4 billion.  Apple can literally buy 62 Starwars.  Apple makes about $50 billion in profit a year. They can buy 12 Starwars a FRIKEN YEAR!

    You don't realize how earth shattering this can be if Apple wants to dominate content.
    StrangeDays
  • Reply 20 of 53
    rogifan_newrogifan_new Posts: 1,591member
    sog35 said:
    Love this move by Apple.

    Its going to happen. PERIOD.  

    Apple will make a massive push into content. MASSIVE.

    How do I know?

    "We will be doubling our Services revenue in the next 4 years....." Tim Cook

    My shares of Apple are looking beautiful. Thanks Tim Cook! I did buy SNAP yesterday and QUICKLY sold it this morning for a small profit


    All you care about is your stock portfolio. One quarter with meh iPhone sales and you'll be back on the get rid of Tim Cook bandwagon.
    StrangeDayssingularitywaverboyirelandlolliver
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