No touchscreens coming to pro Macs, says Apple's Phil Schiller

Posted:
in Current Mac Hardware edited April 4
Apple isn't planning to offer touchscreens on any of its upcoming professional-level Macs, the company's worldwide marketing head said in revealing upcoming new Mac Pros and iMacs on Tuesday.




"Touch doesn't even register on the list of things pro users are interested in talking about," Phil Schiller told BuzzFeed News and other publications at an Apple prototyping lab. "They're interested in things like performance and storage and expandability."

Microsoft has had some success with the Surface Studio, an iMac-like all-in-one desktop that can lay nearly completely flat and not only features a touchscreen but a specialized accessory, the Surface Dial, meant to sit on the screen at that angle. While expensive, the Studio can be useful for people working in illustration, design, and similar tasks.

Apple is planning to ship new iMacs later this year, but most features are so far unknown. The only other definite point is that Apple will offer configurations it feels can meet professional needs.

The company will go a step further in 2018, releasing an overhauled Mac Pro with a modular design that should be see more regular upgrades. It will be joined by a new Apple-branded display -- Apple killed off the Thunderbolt Display in June 2016, letting third-party monitors fill in the gap.
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Comments

  • Reply 1 of 70
    Good. Touchscreen desktops are a worse idea than touchscreen laptops.
    pscooter63fracericthehalfbeeStrangeDaysmr oration albaconstangpolymniawatto_cobra
  • Reply 2 of 70
    sog35sog35 Posts: 12,367member
    Good. Touchscreens on desktops are idiotic.

    Who the hell wants to stretch their arm to a vertical screen. DUMB.


    macxpresswlymandrewj5790baconstangwatto_cobra
  • Reply 3 of 70
    jmc54jmc54 Posts: 193member
    just...awkward!
    baconstangwatto_cobra
  • Reply 4 of 70
    Is there any evidence the Surface Studio is selling? 
    wlymbrucemcStrangeDayswatto_cobra
  • Reply 5 of 70
    sog35sog35 Posts: 12,367member
    Is there any evidence the Surface Studio is selling? 
    There is ZERO evidence.

    I have no idea why AI had to insert their option by saying: 

    "Microsoft has had some success with the Surface Studio..."

    There is absolutely ZERO proof that the Surface Studio is doing anything except collecting dust in Microsoft stores.
    DilirXwatto_cobra
  • Reply 6 of 70
    macxpressmacxpress Posts: 2,703member
    Is there any evidence the Surface Studio is selling? 
    Is there any evidence that any Microsoft computer selling? Touchscreens on a desktop are the biggest gimmick I've ever seen. I would almost go as far as saying touchscreen on a laptop are a gimmick too. 
    andrewj5790baconstangwatto_cobra
  • Reply 7 of 70
    brifbrif Posts: 4member
    I fully agree. Touch on vertical surfaces doesn't work. I know, I tried using iPad Pro with a keyboard - something Apple claims can replace a computer... *facepalm*
    edited April 4
  • Reply 8 of 70
    Is there any evidence the Surface Studio is selling? 
    I don't have any sales numbers because where I live (Canada) you can't even buy them yet - only pre-order.  That said, it looks like a wonderful device, a fantastic display. Really, the "ultimate" Surface Studio would be for them to remove the computer bits, and for it to only be a display.  And then you plug it into a PC if your choice.  Then, you can build a monumentally powerful computer that isn't as thermally constrained, and that you can upgrade from time to time.

    Maybe even write the necessary drivers for macOS.  For example, when developing iOS apps, wouldn't it be nice if you could use your fingers and have the iOS Simulator accept touch input?  I know I would love that!  Pen input too!  You could debug your Apple Pencil specific code on your Mac!

    Seriously, I wish Cupertino would fire up their photocopiers.  If Apple could make the iMac more like the Surface Studio, it would be a better product.
  • Reply 9 of 70
    Is there any evidence the Surface Studio is selling? 
    I don't have any sales numbers because where I live (Canada) you can't even buy them yet - only pre-order.  That said, it looks like a wonderful device, a fantastic display. Really, the "ultimate" Surface Studio would be for them to remove the computer bits, and for it to only be a display.  And then you plug it into a PC if your choice.  Then, you can build a monumentally powerful computer that isn't as thermally constrained, and that you can upgrade from time to time.

    Maybe even write the necessary drivers for macOS.  For example, when developing iOS apps, wouldn't it be nice if you could use your fingers and have the iOS Simulator accept touch input?  I know I would love that!  Pen input too!  You could debug your Apple Pencil specific code on your Mac!

    Seriously, I wish Cupertino would fire up their photocopiers.  If Apple could make the iMac more like the Surface Studio, it would be a better product.

    Or developers could, I don't know, ... develop and debug their touch apps by pushing the code to their connected iOS devices, like everyone actually does.
    fracDilirXwatto_cobraargonaut
  • Reply 10 of 70
    xzuxzu Posts: 112member
    Wait are iMacs Pro Machines? So thats the way we are going, mobile graphics only. A laptop motherboard behind a nice screen is Pro. A screen that is useless to me in 3 years because I need to upgrade other hardware. The least green machines available because of the pre-determined obsolescence. 

    The Apple pencil is amazing, make it ubiquitous. 
    king editor the grate
  • Reply 11 of 70
    Or developers could, I don't know, ... develop and debug their touch apps by pushing the code to their connected iOS devices, like everyone actually does.
    Here's the thing: in the recompile-and-run-it-again cycle, it takes a lot less time to compile non-trivial apps and run them on the simulator.  Adding all the extra time for it to run on a iOS device really decreases productivity.  Then, there are all the different device sizes.  When I want to test a different device, I need to have it on hand, plug it in and go.  Switching the Simulator to a different device size is much faster.  These are some of the reasons why developers use the Simulator extensively, even if they do have physical iOS devices around.

    If you don't think this would be a substantial productivity improvement over the current situation, well, you probably don't spend much time writing iOS apps.

    I find your suggestion akin to someone in 1900 suggesting that instead of a automobile, people could just use their horse "like everyone actually does".
  • Reply 12 of 70
    danvmdanvm Posts: 371member
    macxpress said:
    Is there any evidence the Surface Studio is selling? 
    Is there any evidence that any Microsoft computer selling? Touchscreens on a desktop are the biggest gimmick I've ever seen. I would almost go as far as saying touchscreen on a laptop are a gimmick too. 
    I haven't read a negative review of the Surface Studio yet, so it looks like that a usable desktop touchscreen is possible.  But it looks like Apple wasn't ready to make it happen. 
  • Reply 13 of 70
    tundraboytundraboy Posts: 1,498member
    ". . . all-in-one desktop that can lay nearly completely flat and not only features a touchscreen but a specialized accessory, the Surface Dial, meant to sit on the screen at that angle"

    Have they solved the Dial's downward drift problem yet?
    watto_cobra
  • Reply 14 of 70
    mknelsonmknelson Posts: 78member
    danvm said: I haven't read a negative review of the Surface Studio yet, so it looks like that a usable desktop touchscreen is possible.  But it looks like Apple wasn't ready to make it happen.  
    Usable is one thing - many graphics/photo professionals are borderline paranoid about glare/reflections for good reason and fingerprints and smudges are worse!
    watto_cobra
  • Reply 15 of 70
    sog35sog35 Posts: 12,367member
    danvm said:
    macxpress said:
    Is there any evidence the Surface Studio is selling? 
    Is there any evidence that any Microsoft computer selling? Touchscreens on a desktop are the biggest gimmick I've ever seen. I would almost go as far as saying touchscreen on a laptop are a gimmick too. 
    I haven't read a negative review of the Surface Studio yet, so it looks like that a usable desktop touchscreen is possible.  But it looks like Apple wasn't ready to make it happen. 
    All the reviews of the Surface Studio say the same thing: fast computer, beautiful screen,..............but ridiculously expensive.  And only worth it for a very very very small niche of the population AKA graphic designers and artists............who have $$$$ to burn.
    baconstangwatto_cobra
  • Reply 16 of 70
    sog35 said:
    danvm said:
    macxpress said:
    Is there any evidence the Surface Studio is selling? 
    Is there any evidence that any Microsoft computer selling? Touchscreens on a desktop are the biggest gimmick I've ever seen. I would almost go as far as saying touchscreen on a laptop are a gimmick too. 
    I haven't read a negative review of the Surface Studio yet, so it looks like that a usable desktop touchscreen is possible.  But it looks like Apple wasn't ready to make it happen. 
    All the reviews of the Surface Studio say the same thing: fast computer, beautiful screen,..............but ridiculously expensive.  And only worth it for a very very very small niche of the population AKA graphic designers and artists............who have $$$$ to burn.
    The majority of graphic designers use Macs, so the Surface Studio wouldn't be an option.
    watto_cobra
  • Reply 17 of 70
    brucemcbrucemc Posts: 1,006member
    Is there any evidence the Surface Studio is selling? 
    I was going to ask the same thing.  Positive reviews are nice, but in the end meaningless as to whether a product sells well or is a success.  I think Surface Studio looks good, is an interesting option for those in its niche, but given its price tag & target market I expect sales to be less than Apple's Mac Pro have been.
    watto_cobra
  • Reply 18 of 70

    Is there any evidence the Surface Studio is selling? 
    I don't have any sales numbers because where I live (Canada) you can't even buy them yet - only pre-order.  That said, it looks like a wonderful device, a fantastic display. Really, the "ultimate" Surface Studio would be for them to remove the computer bits, and for it to only be a display.  And then you plug it into a PC if your choice.  Then, you can build a monumentally powerful computer that isn't as thermally constrained, and that you can upgrade from time to time.

    Maybe even write the necessary drivers for macOS.  For example, when developing iOS apps, wouldn't it be nice if you could use your fingers and have the iOS Simulator accept touch input?  I know I would love that!  Pen input too!  You could debug your Apple Pencil specific code on your Mac!

    Seriously, I wish Cupertino would fire up their photocopiers.  If Apple could make the iMac more like the Surface Studio, it would be a better product.
    What evidence do you have in saying the Surface Studio is a better machine to an iMac? As someone who works in the graphic design industry the thought of using a touchscreen monitor makes little sense. How many fingerprints would be over the screen when you clearly need a smudge free display to create work.
    macseekerwatto_cobra
  • Reply 19 of 70
    brucemcbrucemc Posts: 1,006member
    As for touchscreen Macs, I have yet to hear how people can advocate for both of these (as they often do on this forum, although in different threads):

    1) Touchscreen Macs are required as it is far easier / more intuitive just to touch what you want...

    2) iPad needs mouse support to be truly usable and productive, as the UI with finger is a cumbersome workflow...


    edac2ration alwatto_cobra
  • Reply 20 of 70
    danvmdanvm Posts: 371member
    mknelson said:
    danvm said: I haven't read a negative review of the Surface Studio yet, so it looks like that a usable desktop touchscreen is possible.  But it looks like Apple wasn't ready to make it happen.  
    Usable is one thing - many graphics/photo professionals are borderline paranoid about glare/reflections for good reason and fingerprints and smudges are worse!
    iMac's have reflective screen for years, including the 5K model, and many professionals still use them without issues.  Regarding fingerprints and smudges, that's part of a touchscreen, same as iPads, and people still use them.  But I hope both issues get better in future versions.
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