Apple's new Clips app downloaded up to 1M times in 4 days, report says

AppleInsiderAppleInsider
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in iPhone
Apple's social media minded video creation app Clips was downloaded between 500,000 and 1 million times, according to App Annie estimates, though the title has yet to crack the iOS App Store's top 20 list.




App Annie statistics show Clips achieve its highest ranking -- No. 28 on the App Store -- a day after the app launched last Thursday, reports TechCrunch.

Despite an aggressive advertising push and a prominent banner ad at the top of the App Store, interest in Clips is quickly ebbing. The app slipped to No. 39 in the U.S. App Store on Saturday and reached No. 40 on Sunday. Clips stands in the No. 69 spot on the Top Charts for free apps as of this writing.

The estimates beat Apple's Music Memos app debut last January, according to metrics from App Annie and Sensor Tower. The app, designed for on-the-go music creation, reached the No. 29 spot over its first four days of availability. In addition, the two firms confirmed Clips' week one performance trumped that of Music Memos in terms of outright downloads.

Diving deeper into App Store metrics, the U.S. is Clips' largest market with a 25 percent share. China comes in second with about 16 percent, followed by Japan, Russia and Hong Kong.

Clips launched last week as Apple's first content creation tool focusing on social media dissemination. As AppleInsider noted in our first look, the app's streamlined interface and unique features, like integrated dictation with Live Titles, proves useful in generating slick videos for sharing. That said, the included filter set, sparse selection of overlays and clunky share sheets integration can be considered a bit wanting when compared with competing apps.

Comments

  • Reply 1 of 11
    irelandireland Posts: 17,798member
    Try give it a better icon.
    doozydozencali
  • Reply 2 of 11
    SoliSoli Posts: 10,035member
    That seems like an atypically huge variance. Perhaps we should just ignore such "estimates" until Apple comes out with some proper numbers or the analytics get better. 
    cali
  • Reply 3 of 11
    bestkeptsecretbestkeptsecret Posts: 4,265member
    The app needs more filters.
  • Reply 4 of 11
    freerangefreerange Posts: 1,597member
    Apple really does need to get their shit together. With all the money they're spending, and people they're hiring, WTF are they doing? Because they are building crap on the software and services side. With Clips, if you use a selfie stick with a Bluetooth clicker, instead of taking the photo or video, it adjusts the volume of the phone. Seriously???? itunes, Siri, Clips, oh my...
    ireland
  • Reply 5 of 11
    crossladcrosslad Posts: 527member
    freerange said:
    Apple really does need to get their shit together. With all the money they're spending, and people they're hiring, WTF are they doing? Because they are building crap on the software and services side. With Clips, if you use a selfie stick with a Bluetooth clicker, instead of taking the photo or video, it adjusts the volume of the phone. Seriously???? itunes, Siri, Clips, oh my...

    Then don't use the Clips app to record the video or photo. Use the camera app and import the footage into the Clips app.  Clips really is a lot of fun to use.
  • Reply 6 of 11
    flashfan207flashfan207 Posts: 291member
    I got it, seems pretty cool. 
  • Reply 7 of 11
    randominternetpersonrandominternetperson Posts: 3,089member
    freerange said:
    Apple really does need to get their shit together. With all the money they're spending, and people they're hiring, WTF are they doing? Because they are building crap on the software and services side. With Clips, if you use a selfie stick with a Bluetooth clicker, instead of taking the photo or video, it adjusts the volume of the phone. Seriously???? itunes, Siri, Clips, oh my...
    What is a bluetooth clicker and why is that Apple's fault?
  • Reply 8 of 11
    SpamSandwichSpamSandwich Posts: 33,407member
    TBH, I don't like the square video format. More of a quick tool for Millennials, I guess.
    bonobob
  • Reply 9 of 11
    randominternetpersonrandominternetperson Posts: 3,089member
    SpamSandwich said:
    TBH, I don't like the square video format. More of a quick tool for Millennials, I guess.
    I dont understand the point of the app at all (as a non-target-audience, non-millennial), but the square frame seems like a clever choice to me.
  • Reply 10 of 11
    SoliSoli Posts: 10,035member
    TBH, I don't like the square video format. More of a quick tool for Millennials, I guess.
    I dont understand the point of the app at all (as a non-target-audience, non-millennial), but the square frame seems like a clever choice to me.
    The square frame is all over FB. I'm not sure where or how it started, but I see short, low-quality video clips, often with a persistent title (and footer). If it's interesting I'll try to find the original source on YouTube so I can see a better and longer version of it.

  • Reply 11 of 11
    bonobobbonobob Posts: 382member
    SpamSandwich said:
    TBH, I don't like the square video format. More of a quick tool for Millennials, I guess.
    This.  As soon as I saw that restriction, I knew the app was not designed for me.  

    I suppose they could have made it even worse by doing only vertical videos.
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