Apple promo donates $1 to World Wildlife Fund for each Apple Pay purchase at its stores

AppleInsiderAppleInsider
Posted:
in iPhone
Apple on Thursday launched an Earth Day-related charity promotion promising to donate $1 to the World Wildlife Fund for each purchase made at its stores using Apple Pay.




The event runs from today through April 28. Significantly, Apple's donation doesn't increase with higher-cost products -- the company is donating the same dollar even when buying a top-end $2,799 MacBook Pro.

The World Wildlife Fund has been a regular Apple charity partner, particularly for Earth Day. Last year an "Apps for Earth" campaign on the App Store pulled in over $8 million.

The organization was also one of the first charities to open up Apple Pay donations. Apple has only gradually allowed more, presumably worried that fake organizations could scam well-meaning individuals.

Some of this year's other Earth Day promotions include a new series of videos touting how green the company is, and an Apple Watch Activity Challenge asking people to do 30 minutes of outdoor exercise.

Comments

  • Reply 1 of 7
    mdriftmeyermdriftmeyer Posts: 7,503member
    Find the cheapest item for stocking stuff and buy a dozen of them.
  • Reply 2 of 7
    bestkeptsecretbestkeptsecret Posts: 4,265member

    A portion of App Store proceeds would be off the charts, even for a limited period of time.

    Still, nice gesture.  

  • Reply 3 of 7
    crowleycrowley Posts: 10,453member
    Doesn't Apple Pay cap out at $30 or something similar?  How many things does Apple even sell in its stores for less than $30?
  • Reply 4 of 7
    Roger_FingasRoger_Fingas Posts: 148member, editor
    crowley said:
    Doesn't Apple Pay cap out at $30 or something similar?  How many things does Apple even sell in its stores for less than $30?
    It depends on which region you're in. There doesn't appear to be any fundamental limit in the US.
  • Reply 5 of 7
    randominternetpersonrandominternetperson Posts: 3,089member

    No love for the WWE?

    singularitytallest skilnomadmac
  • Reply 6 of 7
    randominternetpersonrandominternetperson Posts: 3,089member
    AppleInsider said:
    ...  promising to donate $1 to the World Wildlife Fund for each purchase made at its stores using Apple Pay.
    ... Significantly, Apple's donation doesn't increase with higher-cost products -- the company is donating the same dollar even when buying a top-end $2,799 MacBook Pro.

    Significantly and oddly adverbally, "$1 for each purchase" means "$1 for each purchase."  Who would have guessed?
  • Reply 7 of 7
    tallest skiltallest skil Posts: 43,388member
    randominternetperson said:
    No love for the WWE?

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