New 'Behind the Mac' ad spot features Grammy winner James Blake
The latest Apple "Behind the Mac" ad spot features Grammy award-winning artist James Blake at work in his L.A. home studio.
Credit: Apple
"Behind the Mac," which debuted in 2018, features a rotating lineup of creatives, artists and musicians using Mac products to get their work done.
In the latest installment of the ad campaign, Blake can be seen working on his latest track, "Are you even real," using Logic Pro X on his MacBook Pro. According to Apple, the singer-songwriter and multi-instrumentalist uses his Mac device to edit, pitch, loop, and layer his latest song.
Earlier in 2020, Apple shared a longer music-related Mac ad. That video, "The Art of Music Production," followed Grammy-nominated music producer Oak Felder as he recorded at various locations with his 16-inch MacBook Pro.
Credit: Apple
"Behind the Mac," which debuted in 2018, features a rotating lineup of creatives, artists and musicians using Mac products to get their work done.
In the latest installment of the ad campaign, Blake can be seen working on his latest track, "Are you even real," using Logic Pro X on his MacBook Pro. According to Apple, the singer-songwriter and multi-instrumentalist uses his Mac device to edit, pitch, loop, and layer his latest song.
Earlier in 2020, Apple shared a longer music-related Mac ad. That video, "The Art of Music Production," followed Grammy-nominated music producer Oak Felder as he recorded at various locations with his 16-inch MacBook Pro.
Comments
"some guy sitting in his living room" — GTFO of here.
I will never understand why people feel the need to broadcast they don't know artist x when there's a post about them. He's been around for more than a decade, released several albums, been nominated for and won tons of awards including a Grammy and two Mercury awards, his album last year was #21 on the Billboard charts, etc.
https://en.wikipedia.org/wiki/James_Blake_(musician)