Steve Jobs joins the Kerry Campaign
From CNN's Carlos Watson (who is, without a doubt, one of the best pudits in the biz)...
"One of the best pieces of recent news for the Kerry presidential campaign may have been lost in the news of the last two weeks. John Kerry has enlisted Apple founder and CEO Steve Jobs as an informal campaign adviser. Why the big deal, you say? He's just another tech titan.
Actually, Jobs is more than that. Indeed, Steve Jobs is one of the most talented marketers of the last 50 years.
From personal computers to music over the Internet, he's always known how to make necessities (even commodities) seem cool. Now his marketing expertise may help Kerry seem not only necessary to voters, who may be increasingly weary (and wary) of the president, but he may also help Kerry seem distinctive and appealing.
In short, Steve Jobs may help the Kerry campaign "think different" and build a clear and compelling political brand.
A strong and appealing brand could help voters put all of Kerry's policy proposals and personal story, his pluses and his minuses, into a positive, catchy package.
George W. Bush did this in 2000 when he labeled himself "a compassionate conservative." Steve Jobs can help John Kerry find a similar short-and-sweet moniker."
"One of the best pieces of recent news for the Kerry presidential campaign may have been lost in the news of the last two weeks. John Kerry has enlisted Apple founder and CEO Steve Jobs as an informal campaign adviser. Why the big deal, you say? He's just another tech titan.
Actually, Jobs is more than that. Indeed, Steve Jobs is one of the most talented marketers of the last 50 years.
From personal computers to music over the Internet, he's always known how to make necessities (even commodities) seem cool. Now his marketing expertise may help Kerry seem not only necessary to voters, who may be increasingly weary (and wary) of the president, but he may also help Kerry seem distinctive and appealing.
In short, Steve Jobs may help the Kerry campaign "think different" and build a clear and compelling political brand.
A strong and appealing brand could help voters put all of Kerry's policy proposals and personal story, his pluses and his minuses, into a positive, catchy package.
George W. Bush did this in 2000 when he labeled himself "a compassionate conservative." Steve Jobs can help John Kerry find a similar short-and-sweet moniker."
Comments
that was the sound of 100 people's heads popping who up until now loved both Bush and Jobs.
Nader for President.
Originally posted by Existence
I'm not suprised. Steve is a DNC hack.
Well, that's better than to be jumping parties till someone accepts you.
Originally posted by curiousuburb
iKerry
Nick
Originally posted by ShawnJ
heh. somebody make a kerry silhouette mockup...
How 'bout this?
Originally posted by Scott
Seriously though if Jobs can get Kerry to turn his negative campaign into a positive one it would help Kerry loads.
Kerry really doesn't need much help. He's already turning in a stronger performance to date than any challenger since the advent of modern polling.
Originally posted by ShawnJ
Kerry really doesn't need much help. He's already turning in a stronger performance to date than any challenger since the advent of modern polling.
Maybe mellman should go over to pollingreport.com and look at the several non-gallup polls that don't have Bush down by five and in fact have him ahead.
But back on topic, maybe this means that Kerry's site will be run by Macs.
Nick
All 5 leter words...
How about Bush, Iraq, and Liar? All 4 letter words.... hummmm
Originally posted by ShawnJ
Kerry really doesn't need much help. He's already turning in a stronger performance to date than any challenger since the advent of modern polling.
DUDE! Your sig rocks!
http://www.johnkerryisadouchebagbuti...rhimanyway.com
Originally posted by HOM
If you're not with Kerry, you're with Microsoft.
Originally posted by alcimedes
*pop*
that was the sound of 100 people's heads popping who up until now loved both Bush and Jobs.
I am one of those people...
And yes, my head did explode
What to do...so many conflicting emotions.
CRAP!!!