Promoting Tiger
I wonder how Apple will promote Tiger, now that it's released. People need to be convinced to buy a Mac, not (so much) because of the beautiful hardware, but because of the software.
TV-ads with screen captures just don't seem right - too boring. Telling people about features like Spotlight and Dashboard in large posters doesn't seem like its going to work either. Would your grandmother be convinced to buy a new computer because it can search quickly?
My experience: more and more teachers and students are switching in the university I'm at. It seems that this occurs mostly because of word-of-mouth/light-of-slight "marketing". People are frustrated with their Dells, see their friends' shinny new powerbooks and get convinced to switch after a brief on-the-spot demo. The number of powerbooks seem to be incrementally increasing.
What does everyone think: how should Apple advertize Tiger? Do they even need to?
TV-ads with screen captures just don't seem right - too boring. Telling people about features like Spotlight and Dashboard in large posters doesn't seem like its going to work either. Would your grandmother be convinced to buy a new computer because it can search quickly?
My experience: more and more teachers and students are switching in the university I'm at. It seems that this occurs mostly because of word-of-mouth/light-of-slight "marketing". People are frustrated with their Dells, see their friends' shinny new powerbooks and get convinced to switch after a brief on-the-spot demo. The number of powerbooks seem to be incrementally increasing.
What does everyone think: how should Apple advertize Tiger? Do they even need to?
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