Apple leaked the Intel info?
At Apple's keynote, on the screen popped up, "It's True!" with the "e" hanging as a play on of Intels logo. We'll, whats true? That is, Apple knew that there were rumors about an Intel chip the weekend before the WWDC, but I doubt they botherd to change the keynote over that weekend beacuse of the rumors. This implies that they new about the leaks ahead of time while they were making the keynote...possibly implying they leaked the information.
Comments
Originally posted by icfireball
...I doubt they botherd to change the keynote over that weekend beacuse of the rumors...
How difficult could it be to put in another slide and script something?
Give me a break.
These sites provide apple with far more than we take.
Originally posted by BRussell
Why do people read so much into things? First, this story was a "smokescreen" deliberately planted by Apple to surprise us all with a G5 powerbook or some such.
In this case, there was a lot for them to gain. WWDC isn't an event that generally gets a lot of mainstream press attention. A carefully crafted tidbit (not too much, not too little, just enough to get appetites whetted), at the right time (three days beforehand - not so much time for the spread of illogical arguments, just enough time to spread the idea), and blammo - every press outlet was watching this WWDC closely to see if it was going to happen.
It primed the pump, so to speak, and prevented the type of massive error propagation after the announcement... oh wait, nevermind, that happened anyway.
I don't think it was a smokescreen... I think it was deliberate to attract attention.
Originally posted by BRussell
Why do people read so much into things? First, this story was a "smokescreen" deliberately planted by Apple to surprise us all with a G5 powerbook or some such.
You are totally right, about them hating unintentional leaks. I would then fully expect to see a lawsuit against cnet and WSJ, if this leak was not planned.
Originally posted by Tulkas
You are totally right, about them hating unintentional leaks. I would then fully expect to see a lawsuit against cnet and WSJ, if this leak was not planned.
Detailing a planned switch in chips is totally different than revealing the design/specs of a new product that hasn't been released yet.
Of course, I think it would have been much better to have dropped the bomb on the website with a shit-ton of documentation and allowed the apologists to get their guns ready for the media onslaught instead of surprising them with it along with everyone else.
They should've had a whole crack squad of Internet mavens prepped and ready to roll.
Originally posted by icfireball
At Apple's keynote, on the screen popped up, "It's True!" with the "e" hanging as a play on of Intels logo. We'll, whats true? That is, Apple knew that there were rumors about an Intel chip the weekend before the WWDC, but I doubt they botherd to change the keynote over that weekend beacuse of the rumors. This implies that they new about the leaks ahead of time while they were making the keynote...possibly implying they leaked the information.
Yes, because we all know how hard it is to change one slide in Keynote.
Originally posted by Kickaha
In this case, there was a lot for them to gain. WWDC isn't an event that generally gets a lot of mainstream press attention. A carefully crafted tidbit (not too much, not too little, just enough to get appetites whetted), at the right time (three days beforehand - not so much time for the spread of illogical arguments, just enough time to spread the idea), and blammo - every press outlet was watching this WWDC closely to see if it was going to happen.
It primed the pump, so to speak, and prevented the type of massive error propagation after the announcement... oh wait, nevermind, that happened anyway.
I don't think it was a smokescreen... I think it was deliberate to attract attention.
You are such an educated logic monster.
Originally posted by Kickaha
In this case, there was a lot for them to gain. WWDC isn't an event that generally gets a lot of mainstream press attention. A carefully crafted tidbit (not too much, not too little, just enough to get appetites whetted), at the right time (three days beforehand - not so much time for the spread of illogical arguments, just enough time to spread the idea), and blammo - every press outlet was watching this WWDC closely to see if it was going to happen.
It primed the pump, so to speak, and prevented the type of massive error propagation after the announcement... oh wait, nevermind, that happened anyway.
I don't think it was a smokescreen... I think it was deliberate to attract attention.
That would make sense if they were releasing a new iMac or something that they wanted to market. They don't need attention for this right now - if anything, attention to this loses them sales. They want people to keep buying those PowerPC Macs and not fret about transitions. They'd be happy if only these developers knew their plans.
In the end, we don't know, but you're choosing to believe the "conspiracy theory;" I'll choose to believe that things are what they seem.
And Apple has known this will hurt their sales. They know it's going to be a sticky PR situation for a while. That's why they've been building up their cash reserves and sitting on it. A key PR strategy is that YOU form your message to the public. Even if that message is uncomfortable, if you have control over it, you're better off.