Apple's hidden Cash Cow- *AppleCare*
I was browsing the Apple store and noticed that Apple care is in the top sellers on the store. A few days ago it was the number one seller. This is simply remarkable. I have not heard of any analyst discuss the impact of increased Apple Care sales on Apple's profits. Apple Care is $249 for the Macbook and $349 for the MacBook Pro. With all of the new switchers as well as a shift to notebooks, which are percieved to be more delicate it seems clear that AppleCare sales would increase. With Apple shipping around 800,000 notebooks last quarter and an expectation they will sell even more this quarter the impact of AppleCare will be unexpected. If only 1/8 of portables were sold with AppleCare assuming an even split between MacBook and MacBook Pro sales apple would bring in $30 million in revenue. The best thing however is the profit margin on Apple care is FANTASTIC. This will translate to a dramatic increase in profit. I am excited to see how it all pans out.
Comments
<Yawn>
cool thread you made here
Thanks.
Just look at Dell, Sun, MS, etc.. and especially Open Source companies (that sell open-source products) like Red Hat and others. Red Hat sells you support basically.
Just look at Dell, Sun, MS, etc.. and especially Open Source companies (that sell open-source products) like Red Hat and others. Red Hat sells you support basically.
Precisely. This is no secret.