Briefly: Apple may see $3 of added profit on each nano this quarter

Posted:
in iPod + iTunes + AppleTV edited January 2014
Gross margins for Apple's second fiscal quarter ending March should once see help from tumbling commodity pricing, particularly NAND flash memory.



According to a research report released by Pacific Crest analyst Andy Hargreaves this week, NAND flash memory in January fell 27 percent for 2GB chips, and 33 percent for both 4GB and 8GB.



The analyst said he expects the trend to continue in the coming months, likely generating Apple an extra $3.00 of profit for every iPod nano it sells in the three-month period ending March.



Hargreaves went on to say that the favorable flash price declines should lift the Cupertino-based company's gross margin by 30 basis points (or 3/10ths of a percent) and a penny per-share for every 5 million iPod nanos it sells.



However, the analyst said he does not expect the trend to carry over to Apple's 1GB iPod shuffle, as 1 GB flash memory pricing has remained relatively stable as of late.



During Apple's first fiscal quarter ended December, the company reported gross margin significantly above guidance at 31.2 percent. However, it guided conservatively to 28.4 percent for the March quarter, despite expectations of a continued favorable commodity environment during the quarter.

Comments

  • Reply 1 of 7
    If Apple expects lower margins in the face of falling commodities might they be intending to be placing more goodies in every box, soon.
  • Reply 2 of 7
    shanmugamshanmugam Posts: 1,200member
    good for consumers, flash is very good for all the consumer gadgets



    what was Intel doing on the flash? only developing Robson or they are into producing Flash? Intel and Apple has any special deal on Flash memory?



    if 1GB is price stable and costlier, we shall see 2GB Shuffle soon ...
  • Reply 3 of 7
    irelandireland Posts: 17,798member
    $3 wow. So if they sell 10million iPod nono's this quarter (which they wont) that's $30Million. Great and all but it's really a small addition to the amount they will make. Now what the hell is keepin' Leopard?
  • Reply 4 of 7
    melgrossmelgross Posts: 33,510member
    Quote:
    Originally Posted by 128pluspb100siduo230 View Post


    If Apple expects lower margins in the face of falling commodities might they be intending to be placing more goodies in every box, soon.



    Over the years, they've been removing things from the box. It's likely that the latest quarter is going to have lower margins because of lower overall sales. Holiday sales, if a company doesn't have to lower its prices, results in higher margins. Apple is going to find that its running expenses are a higher percentage than before because of lower sales. That lowers overall margins. There are other reasons as well. Ramping up production for new products also results in lower margins, for example.
  • Reply 5 of 7
    melgrossmelgross Posts: 33,510member
    Quote:
    Originally Posted by Ireland View Post


    Now what the hell is keepin' Leopard?



    Bugs, unfinished features. You've seen plenty of evidence for that in the info released with each infrequently released update.
  • Reply 6 of 7
    I believe this web forum made a big deal last year regarding the foresight of Apple locking up 50% of a particular manufactor's production line of flash. If that is true, it may not be relevent that the street price of this drops as Apple may have had a favorable arrangement dating from last year at a competitive price.



    And also - as been pointed out these components are but one item in an ipod line that may only net $30 million to the bottom line anyway. Not small change to most of us - but definitely in that target zone for Apple.



    Besides - Apple cranks a rockin' quarter so of course Wall Street punishes them for it anyway.
  • Reply 7 of 7
    melgrossmelgross Posts: 33,510member
    Quote:
    Originally Posted by MacKrazyinKC View Post


    Besides - Apple cranks a rockin' quarter so of course Wall Street punishes them for it anyway.



    Remember the line you hear on tv ads for investment houses?



    "Past performance does not quarantee future results."



    Wall Street punishes companies for what they see as possible future performance, not for what has just passed.



    What does Apple have coming out that is big over the next three months?



    Nothing.



    It's what happened last year.
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