CIA is not this secure !

rmeyer52rmeyer52
Posted:
in Future Apple Hardware edited January 2014
I have been an Apple Developer for over a year, have two iMac's and an iPhone. Needless to say that the Mac rocks. One thing I just dont understand is why Apple is so secretive about impending new products. I could see why the need for secrecy while they are in development but if in fact the iMacs are a week or so away why not announce it?

Comments

  • Reply 1 of 12
    nevenmrgannevenmrgan Posts: 240member
    Let's turn that around: why announce it?



    All they'd get is a weak, lukewarm launch, and a bunch of delayed orders.



    What's in it for them?
  • Reply 2 of 12
    bobmarksdalebobmarksdale Posts: 744member
    Because then no one would buy an iMac this week and when it does come out next week they have a shortage and long delays. (even though that kinda happens anyways)
  • Reply 3 of 12
    nevenmrgannevenmrgan Posts: 240member
    Keep this in mind: we rumor-mongers on this board forget that the *typical* Mac buyer - especially for a totally mainstream product like iMac or MacBook - has no clue about the sort of rumors we're discussing here. Apple's sales of iMacs have not slowed down at all since the August 7 rumors.



    If Apple stepped out and announced that in two weeks they would have an awesome new iMac, that would hit the mainstream news sites and even Jane Average would know not to buy a current iMac.
  • Reply 4 of 12
    kickahakickaha Posts: 8,760member
    That's one reason they moved away from announcing all products at major expos. While they had cameras centered on them at those, they also realized that a lot of people would put off purchases until after expos. Their sales were cyclical: drought -> can't ship enough -> drought -> can't ship enough... the droughts were bad for the financials, the can't ship enough stages were bad for financials *and* PR. Eventually they just stopped doing it, and sales are much more even during the year now, dominated by seasonal trends instead of expo schedules. The Street likes this.



    Now they announce whatever, when it's ready. For the most part. Big unveilings still get the star treatment though.
  • Reply 5 of 12
    acepernich@dlm.com[email protected] Posts: 32member
    Osborne.
  • Reply 6 of 12
    hirohiro Posts: 2,663member
    I would say how quickly they forget. But most of the folks here aren't old enough to remember Osborne. The fact Osborne doesn't exist anymore should speak volumes about too public product roadmaps.
  • Reply 7 of 12
    kickahakickaha Posts: 8,760member
    Yeah, Osborne was the ultimate in that cycle... their drought never ended.



    For the new kids: Osborne was the leading luggable* computer company in the early 80s. Kaypro was their only real competitor in the space, but Osborne was technically quite a bit ahead of them. Then Osborne announced their Next Big Product. Everyone held off their purchases. NBP was delayed, cash flow was essentially zero because everyone was waiting. And then Osborne committed corporate suicide - before NBP shipped, it announced the NEXT NBP... so when the NBP finally arrived... no one bought it, everyone wanted to wait for the NNBP. No sales -> dead company.



    *Imagine a small suitcase, where the top comes off like a lunchbox. The top is the keyboard, and there's a 4-5" CRT screen (monochrome, of course), and floppy drives now exposed. Weighed about 25 pounds. Hence, luggable. Or heck, click here.
  • Reply 8 of 12
    sherman homansherman homan Posts: 167member
    Ah, those were the days! No one complained about not getting eight hours of battery life back then! It was so ugly you could drop it and not worry about scratches.
  • Reply 9 of 12
    jpenningtonjpennington Posts: 476member
    Hype.
  • Reply 10 of 12
    nowayout11nowayout11 Posts: 326member
    Hype marketing is the long and short of it. "Events" are often effective for lifestyle brands. It creates an aura of grandeur.



    How else would people get so excitable over things like keyboards, if not for hype? (6 page thread, and counting.)
  • Reply 11 of 12
    walter slocombewalter slocombe Posts: 1,568member
    Quote:
    Originally Posted by Kickaha View Post


    Yeah, Osborne was the ultimate in that cycle... their drought never ended.



    For the new kids: Osborne was the leading luggable* computer company in the early 80s. Kaypro was their only real competitor in the space, but Osborne was technically quite a bit ahead of them. Then Osborne announced their Next Big Product. Everyone held off their purchases. NBP was delayed, cash flow was essentially zero because everyone was waiting. And then Osborne committed corporate suicide - before NBP shipped, it announced the NEXT NBP... so when the NBP finally arrived... no one bought it, everyone wanted to wait for the NNBP. No sales -> dead company.



    *Imagine a small suitcase, where the top comes off like a lunchbox. The top is the keyboard, and there's a 4-5" CRT screen (monochrome, of course), and floppy drives now exposed. Weighed about 25 pounds. Hence, luggable. Or heck, click here.





    Thanks for the link ahh memories, I remember looking at brochures of that and thinking "WOW the future is cool!" mm.. how tastes change



    EDIT : followed a link and got to this gem from Byte.com



    Quote:

    Take your portable with you...at 24 pounds it even fits under the airline seat





    New peripherals that "transformed your S-100 computer from a slow, floppy-bound machine" into a high-performance machine delivered 31 MB of formatted capacity. Vista's 8-inch floppy disk drive system sold for around $1595.



    THATS funny!
  • Reply 12 of 12
    cubitcubit Posts: 846member
    Quote:
    Originally Posted by Kickaha View Post


    Yeah, Osborne was the ultimate in that cycle... their drought never ended.



    For the new kids: Osborne was the leading luggable* computer company in the early 80s. Kaypro was their only real competitor in the space, but Osborne was technically quite a bit ahead of them. Then Osborne announced their Next Big Product. Everyone held off their purchases. NBP was delayed, cash flow was essentially zero because everyone was waiting. And then Osborne committed corporate suicide - before NBP shipped, it announced the NEXT NBP... so when the NBP finally arrived... no one bought it, everyone wanted to wait for the NNBP. No sales -> dead company.



    *Imagine a small suitcase, where the top comes off like a lunchbox. The top is the keyboard, and there's a 4-5" CRT screen (monochrome, of course), and floppy drives now exposed. Weighed about 25 pounds. Hence, luggable. Or heck, click here.



    Thanks for the memories.... Now a few links to Lisa and the whole miserable era will come flooding back.... The Mac Portable! http://en.wikipedia.org/wiki/Macintosh_Portable I actually liked the PowerBook 100, except for the batteries.... http://lowendmac.com/pb/100.shtml
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