1) Apple sells the AppleTV with the basic remote for $99, but you don?t care about the 3rd-party apps.2) Apple sells the AppleTV with the basic remote for $99, and will use your iDevice(s) for advanced functions, much like you can do now with AirPlay and the keyboard.3) Apple sells the AppleTV bundled with a super fancy touch-screen universal remote (with IR+WiFi+acceleromete+gyroscope, or a subset) for $149, for advanced functionality.
? Has Apple actually vetted all this already or are they waiting for more sales before committing to it?? If they have started the project was it recently with the new AppleTV or did they start it back when they new iOS was a success and the future AppleTV would be running on ARM?? How long would such a project take to ready?? Would the use developer betas to test all this thoroughly or release after a demo with no prior dev interaction?? Would it be the focus of its own event, an item in the iPad/iPhone event, or part of the iTunes/iPod event in Autumn?? Would they update the AppleTV HW every 12 months to take advantage of new HW for apps and increase sales, or run on an release cycle more inline with HEC equipment?