...for itv the British company to licence the name for worldwide use to Apple for the television. In the UK, the only place where there would be any confusion, Apple would have to to brand the Device, AppleTV or maybe AppleiTV.
It is rather arrogant to expect an established brand to change its name to suit a company in another country.
O.K. The clue is in my user name - I'm from the U.K. so I have a perspective different to U.S- based subscribers however this comment and others of similar ilk just show the overwhelming chauvinism and lack of respect a few Americans have for other cultures - this is fuelled by such channels as Fox News, which don't go out of their way to present a balanced approach. Let's just pretend that for some reason Apple needed to call their new TV a 'CBS', little pipsqueak company? Not multi-national, buy them up! Shut them down! Who are they to stand in the way of the richest company in the world? Kick sand into the face of the 100 lb weakling!
The millions of British people who have grown up with the name ITV don't count after all they're not from the U.S. so stop moaning.
I love Apple and America but there are so many pumped-up hyper-nationalists there who really don't believe that all men are created equal - certainly if you're a 'furriner' you can just be steamrollered or bought - end of!
Incidentally if I was ITV I wouldn't mind sharing the name at all because of the 'halo effect' but this would be achieved by normal negotiation not by bullying.
Well Apple does have a track record of disregarding trademarks and dealing with the monetary consequences later. A bit of a bully. They didn't really show much respect for Apple records. Who thinks of them now when you hear "Apple"? Sitting on top the biggest pile of cash does give one a sense of power.
I remember another tech company that tried to buy their way out of unfair business practices.
Didn't turn out too well for them in the end.
All it takes is 1 judge to award iTV a statement 50 billion in damages - let Apple know that their mountain of cash isn't above the law.
It's hard to stop a juggernaut - but they can sure as hell be slowed down.
Microsoft changed their tune pretty quick when governments came looking for cash.
Remember that governments are just big business, with standing armies and real power.
As big as Apple would like to believe they are, big business governments can take their wealth at a moments notice.
I think this name issue comes from casual corporate management attitude: "I name it because i like this name".
I have seen this too many times. That fact is: no you do not name it the way you like it, but you name it: a) so it makes sense to everybody and it is easy to sell; b) the name is free from legal obligations.
There are things that corporate management does not seem to get.
Names are a big deal and especially if the name chosen is a problem.
There are many examples of such issues in the past but I can only remember two.
"Nova" is the name of a car among other things. But, selling such a car in a spanish speaking country is a problem, because is translates to "it doesn't go".
Exxon is another example. Originally the company was called Exon, but graphically it was distinctive so two offset Xs were used instead. Trademarks and trade dress are rightfully important, and pays dividends (not literally in Apple's case).
Why not go with iTelevision. The name is different, but the public will still refer to it as iTV because its just easier to say or write. And since Apple is not responsible for a nickname applied by the public, they will have effectively usurped the name iTV without any legal consequences. Personally, I'm not 100% sure there will be an Apple branded television in the near future ( possible,yes - probable, maybe), and if there is, I believe they'll stick with the name Apple TV.
Easy solution to this hurdle - buy them and use the name, and pick up a small selection of the content!
Look at their net worth. Apple cannot just buy everything, nor is it in their best interest.
Quote:
Originally Posted by Conrail
The simple and obvious solution is for ITV to change it's name.
I'm pretty sure you're joking. In the case of a brand like ITV, they've had the name for a very long time. The entire process of rebranding would cost millions assuming that Apple wants the trademark, and this company isn't willing to fight them. It would actually be within reason for ITV to block sales of such a product simply because it would tarnish their brand recognition. It worked for Apple with Samsung.
I haven't been reading too much about the alleged apple TV, so i may be wrong here. Would Siri be through the TV? Shouting at my TV seems like such a hassle, it would be really cool if you could talk to your iOS device to control the TV....
The names iTelevision is decidedly uncool. It will be iTV or Apple TV. It's that simple. Personally as a guy interested in marketing and especially all things Apple I hope they go with iTV and find a way to work out a deal with iTV.
Surely what really matters is the value of the ITV brand to them.
A 'Smart Television' and a 'Television Broadcaster' are confusingly similar, this isn't Computer vs Music Label in the 70s when computers beeped. I expect ITV would laugh £50m out of the door.
However I think Apple will just have the product be called Apple TV.
Brand shmand. iTV in an aged TV station with shit programming.
I'm not sure 50 mil would quite be in the ballpark. I've been through a couple corporate rebrandings, both realatively minor, and both costing millions of dollars each. And that was for a company not nearly as publically known as ITV is.
...for itv the British company to licence the name for worldwide use to Apple for the television. In the UK, the only place where there would be any confusion, Apple would have to to brand the Device, AppleTV or maybe AppleiTV.
It is rather arrogant to expect an established brand to change its name to suit a company in another country.
And we have a winner. iTV gets a cheque from Apple, Apple calls it iTV, and specifically refers to it as Apple iTV in all UK marketing. Job done. Provided iTV agrees of course, which I'm assuming they do for the sake of argument here.
I haven't been reading too much about the alleged apple TV, so i may be wrong here. Would Siri be through the TV? Shouting at my TV seems like such a hassle, it would be really cool if you could talk to your iOS device to control the TV....
I'm pretty much alone here in my calculation that iTV will not have Siri, but what's new. Santa Claus rides alone.
Comments
It is rather arrogant to expect an established brand to change its name to suit a company in another country.
apple could easily avoid all of this type of thing by getting away from the tired 'i'
they should go with:
Apple Douchebox (tv)
Douchepad
Macdouche pro
You seem to have a disturbing fixation on products used for feminine hygiene.
O.K. The clue is in my user name - I'm from the U.K. so I have a perspective different to U.S- based subscribers however this comment and others of similar ilk just show the overwhelming chauvinism and lack of respect a few Americans have for other cultures - this is fuelled by such channels as Fox News, which don't go out of their way to present a balanced approach. Let's just pretend that for some reason Apple needed to call their new TV a 'CBS', little pipsqueak company? Not multi-national, buy them up! Shut them down! Who are they to stand in the way of the richest company in the world? Kick sand into the face of the 100 lb weakling!
The millions of British people who have grown up with the name ITV don't count after all they're not from the U.S. so stop moaning.
I love Apple and America but there are so many pumped-up hyper-nationalists there who really don't believe that all men are created equal - certainly if you're a 'furriner' you can just be steamrollered or bought - end of!
Incidentally if I was ITV I wouldn't mind sharing the name at all because of the 'halo effect' but this would be achieved by normal negotiation not by bullying.
Thanks for the reply, but you've been trolled.
So call it iTV everywhere except GB, which is the only place anyone has ever heard of ITV.
ITV is not just a TV station in the UK, they are also a production company that makes and sells content worldwide, including the US.
ITV has worldwide naming rights. It's not just the UK.
Apple will have to call it something else. If they don't I hope ITV sues them for all they can get and prevents it from being sold worldwide.
Remember the 1984 advert? Big bad IBM? Seems like some people want big bad Apple.
The simple and obvious solution is for ITV to change it's name.
Its pretty obvious IBM should change its name too when apple anounces the new BM service. "Blow Me" internet dating service
Well Apple does have a track record of disregarding trademarks and dealing with the monetary consequences later. A bit of a bully. They didn't really show much respect for Apple records. Who thinks of them now when you hear "Apple"? Sitting on top the biggest pile of cash does give one a sense of power.
I remember another tech company that tried to buy their way out of unfair business practices.
Didn't turn out too well for them in the end.
All it takes is 1 judge to award iTV a statement 50 billion in damages - let Apple know that their mountain of cash isn't above the law.
It's hard to stop a juggernaut - but they can sure as hell be slowed down.
Microsoft changed their tune pretty quick when governments came looking for cash.
Remember that governments are just big business, with standing armies and real power.
As big as Apple would like to believe they are, big business governments can take their wealth at a moments notice.
Apple should play nice.
I think this name issue comes from casual corporate management attitude: "I name it because i like this name".
I have seen this too many times. That fact is: no you do not name it the way you like it, but you name it: a) so it makes sense to everybody and it is easy to sell; b) the name is free from legal obligations.
There are things that corporate management does not seem to get.
Names are a big deal and especially if the name chosen is a problem.
There are many examples of such issues in the past but I can only remember two.
"Nova" is the name of a car among other things. But, selling such a car in a spanish speaking country is a problem, because is translates to "it doesn't go".
Exxon is another example. Originally the company was called Exon, but graphically it was distinctive so two offset Xs were used instead. Trademarks and trade dress are rightfully important, and pays dividends (not literally in Apple's case).
Why not go with iTelevision. The name is different, but the public will still refer to it as iTV because its just easier to say or write. And since Apple is not responsible for a nickname applied by the public, they will have effectively usurped the name iTV without any legal consequences. Personally, I'm not 100% sure there will be an Apple branded television in the near future ( possible,yes - probable, maybe), and if there is, I believe they'll stick with the name Apple TV.
Also being used:
http://www.itelevision.nl
http://en.wikipedia.org/wiki/I-Television
They're going to call it the iCouchPotato mark my words.
Easy solution to this hurdle - buy them and use the name, and pick up a small selection of the content!
Look at their net worth. Apple cannot just buy everything, nor is it in their best interest.
The simple and obvious solution is for ITV to change it's name.
I'm pretty sure you're joking. In the case of a brand like ITV, they've had the name for a very long time. The entire process of rebranding would cost millions assuming that Apple wants the trademark, and this company isn't willing to fight them. It would actually be within reason for ITV to block sales of such a product simply because it would tarnish their brand recognition. It worked for Apple with Samsung.
Also being used:
http://www.itelevision.nl
http://en.wikipedia.org/wiki/I-Television
They're going to call it the iCouchPotato mark my words.
I'm waiting for the day that we see some porn company trademark "fapp store". That would make me laugh.
Why not go with iTelevision.
The names iTelevision is decidedly uncool. It will be iTV or Apple TV. It's that simple. Personally as a guy interested in marketing and especially all things Apple I hope they go with iTV and find a way to work out a deal with iTV.
Surely what really matters is the value of the ITV brand to them.
A 'Smart Television' and a 'Television Broadcaster' are confusingly similar, this isn't Computer vs Music Label in the 70s when computers beeped. I expect ITV would laugh £50m out of the door.
However I think Apple will just have the product be called Apple TV.
Brand shmand. iTV in an aged TV station with shit programming.
there is no such thing as an itv
all these comments are a waste of time.
You sound just like the iPhone and iPad naysayers. There may well be no iTV right now, but don't blink because one's on the way.
I'm not sure 50 mil would quite be in the ballpark. I've been through a couple corporate rebrandings, both realatively minor, and both costing millions of dollars each. And that was for a company not nearly as publically known as ITV is.
Ping didn't change their name.
iTube
iTube of iLube
...for itv the British company to licence the name for worldwide use to Apple for the television. In the UK, the only place where there would be any confusion, Apple would have to to brand the Device, AppleTV or maybe AppleiTV.
It is rather arrogant to expect an established brand to change its name to suit a company in another country.
And we have a winner. iTV gets a cheque from Apple, Apple calls it iTV, and specifically refers to it as Apple iTV in all UK marketing. Job done. Provided iTV agrees of course, which I'm assuming they do for the sake of argument here.
You sound just like the iPhone and iPad naysayers. There may well be no iTV right now, but don't blink because one's on the way.
You know, the exact same thing was said of the xMac. And the iPhone nano. And the iHome.
They all KNEW it was coming out. It never did.
Apple would lose this case... it's the equivalent of calling it the NBC in the US.
What case?
I haven't been reading too much about the alleged apple TV, so i may be wrong here. Would Siri be through the TV? Shouting at my TV seems like such a hassle, it would be really cool if you could talk to your iOS device to control the TV....
I'm pretty much alone here in my calculation that iTV will not have Siri, but what's new. Santa Claus rides alone.