Apple projected to sell at least 1 million of new iPad on launch day

Posted:
in iPad edited January 2014


This Friday's iPad launch will be another blockbuster for Apple, with one new analysis projecting that the company will sell at least one million on the first day alone.



Analyst Gene Munster with Piper Jaffray said in a note to investors on Monday that he expects Apple will sell more than a million iPads on Friday when the new model hits shelves. That would be a positive for the company, which has likely seen iPad sales slow down after the holidays in anticipation of a new model.



Wall Street watchers generally expect Apple will sell about 10.1 million iPads in the current March quarter. Sales of one million in just one day would go a long way toward exceeding that projection for the three-month period.



"That said, even if iPad sales are less than 10 (million) in (the March quarter), we see it as a win-win given investors will attribute the miss to a slowdown ahead of the new iPad and start to anticipate a strong rebound in the June-12 quarter," Munster wrote.



Back in 2010, Apple sold more than 300,000 iPads on the first-generation product's launch day. Supply for the iPad 2 launch was very constrained, and Apple did not give a launch-day sales figure.



For the third-generation iPad launch, Munster drew a comparison to the iPhone 4 debut in 2010. He noted that since the launch of the first iPad, Apple has sold just over 55 million iPads, while the iPhone 4 debuted in 5 countries after Apple had sold over 50 million iPhones through the March 2010 quarter.











"The company took 600 (thousand) pre-orders in one day (6/5/10) before systems were overloaded and pre-orders were halted," Munster wrote. "Then on 6/24 retail sales began and by 6/26 (with 3 days of sales) the company had sold 1.7 (million) iPHone 4 units. Given the new iPad will be sold in 12 countries on 3/16, we are confident the company will sell over 1 (million) on launch day."



As of Monday, new iPad orders have an estimated shipping date of two to three weeks. Shipping dates began to slip last Friday, after the new iPad was available for preorder for less than two days.



[ View article on AppleInsider ]

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Comments

  • anakin1992anakin1992 Posts: 283member
    mine is at ontario CA now.
  • Quote:
    Originally Posted by AppleInsider View Post


    Analyst Gene Munster



    Say no more!
  • jinjo235jinjo235 Posts: 17member
    I'm predicting more...more like 2 million over the entire weekend. Does that make me an analyst? Can you pay me now?
  • charlitunacharlituna Posts: 7,068member
    Wall Street finds themselves in chaos when the heads of every analyst in the industry suddenly exploded after Apple announced selling 20 million iPads on launch day





    I wish
  • andyappleandyapple Posts: 152member
    Quote:
    Originally Posted by charlituna View Post


    Wall Street finds themselves in chaos when the heads of every analyst in the industry suddenly exploded after Apple announced selling 20 million iPads on launch day





    I wish



    Well I'd bet that if they actually had that many on hand at launch they would sell them.
  • applegreenapplegreen Posts: 421member
    It does not matter what they do on day one. In 12 months, 60 million units is very likely. If they can manufacture more and expand distribution, I can see 80 million in 12 months.
  • christophbchristophb Posts: 1,365member
    "At least 1,000,000"? Pre-orders arriving on launch day are considered launch day sales with launch day as the 16th, no? Add in-store sales and the 1,000,000 seems pretty low to me.



    But I'm just another arm-chair analyst.
  • iccguyiccguy Posts: 20member
    Quote:
    Originally Posted by AppleGreen View Post


    It does not matter what they do on day one. In 12 months, 60 million units is very likely. If they can manufacture more and expand distribution, I can see 80 million in 12 months.



    One ipad for every man, women, and child!!!
  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by jinjo235 View Post


    I'm predicting more...more like 2 million over the entire weekend. Does that make me an analyst? Can you pay me now?



    For the weekend I'm thinking that is low. The iPhone 4S topped 4 million the first weekend with sales in 7 countries. Granted, the iPhone is cheaper out the door and more of a necessity than the iPad but the iPad is going on sale in 10 countries and has no market competition. I think 2 million would be the low tend for the entire weekend. I'd like to say that 2.5 to 3 million seems more right but without having any info on the iPad 2 first day or weekend sales I won't commit to any guess work.
  • dick applebaumdick applebaum Posts: 11,232member


    My SWAG for the pre-orders and launch weekend is 3 Million iPads.
  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by ChristophB View Post


    "At least 1,000,000"? Pre-orders arriving on launch day are considered launch day sales with launch day as the 16th, no? Add in-store sales and the 1,000,000 seems pretty low to me.



    But I'm just another arm-chair analyst.



    Your posts always sound reasonable and well thought-out to me so if you're an arm-chair analysts then most here are beanbag chair analysts.
  • wheat thinswheat thins Posts: 15member
    Tech Company sell a MILLION of it's products in one day?



    I don't know... just asking
  • capnbobcapnbob Posts: 375member
    Quote:
    Originally Posted by ChristophB View Post


    "At least 1,000,000"? Pre-orders arriving on launch day are considered launch day sales with launch day as the 16th, no? Add in-store sales and the 1,000,000 seems pretty low to me.



    But I'm just another arm-chair analyst.



    Regardless of where you are sitting , it will all be based on how many they could make and ship. If they are constrained on the retina displays, it will limit the launch sales. If they've stacked up 4M in the warehouses/factories, then we're golden for a big stretch number.
  • dick applebaumdick applebaum Posts: 11,232member
    Quote:
    Originally Posted by SolipsismX View Post


    Your posts always sound reasonable and well thought-out to me so if you're an arm-chair analysts then most here are beanbag chair analysts.



    Like your latest sig... anything to do with the rear-facing camera?
  • applegreenapplegreen Posts: 421member
    Quote:
    Originally Posted by iccguy View Post


    One ipad for every man, women, and child!!!



    Oooooh !! That would be 7 billion units. More like 0.0114 for every man, woman and child.



  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by Dick Applebaum View Post


    Like your latest sig... anything to do with the rear-facing camera?



    I was thinking you said that but it was a tweet from Funny or Die.
  • postulantpostulant Posts: 1,270member
    With such a mediocre upgrade, I'd be surprised if Apple sells more than 50k. The Retina display is overkill. Bluetooth 4.0 stinks. The better cameras aren't necessary. LTE is a joke. The A5X can't hold a candle to the Tegra 8. I need 24 hrs of battery life. iCloud was a complete failure - Who needs access to their content on the go? The new iPhoto app looks like Microsoft's Paint. Quad core graphics? Child, pleaseeee.



    lol, the 16th can't get here fast enough.
  • dick applebaumdick applebaum Posts: 11,232member
    Quote:
    Originally Posted by SolipsismX View Post


    I was thinking you said that but it was a tweet from Funny or Die.









    Maybe Tallest could submit this as a smiley -- a poopy, actually...



    It would come in handy to denote the AI forum trollers that crept in, crapped and crept out



  • jmmxjmmx Posts: 340member
    I think that Apple built for a huge launch but are still surprised by the demand. So, if they planned for a blowout of 3 M, then they have sold at least 2 M already (assuming 2M for pre-orders and 1M for in-store).



    It is possible that they had as many as 4M ready for launch weekend. That would be astounding.
  • jmmxjmmx Posts: 340member
    Go iPad!
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