Samsung is sole supplier of Apple's iPad Retina displays - report

124678

Comments

  • ljocampoljocampo Posts: 657member
    Quote:
    Originally Posted by tyler82 View Post


    So why is your rival creating your product?

    Isn't this like the mafia sharing family secrets with the police chief?



    I don't want you to take this personally but in the world of global business that comment is very ignorant. Like governments, large corporations cooperate with each other even when they don't like each other. Those that don't are isolated in the global space. It's called diplomacy.
  • flaneurflaneur Posts: 3,763member
    For what it's worth, this is what Apple says on their iPad features page:



    In order to create a display with four times the pixels, we had to design it in a completely new way. You see, every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on the new iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane ? separating them from the signals. It?s technology that?s breakthrough. Just like the new iPad itself.



    Are captive Samsung or Sharp display engineers considered Apple engineers? Or, is Apple really doing the R&D?
  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by Flaneur View Post


    For what it's worth, this is what Apple says on their iPad features page:



    In order to create a display with four times the pixels, we had to design it in a completely new way. You see, every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on the new iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane — separating them from the signals. It’s technology that’s breakthrough. Just like the new iPad itself.



    Are captive Samsung or Sharp display engineers considered Apple engineers? Or, is Apple really doing the R&D?



    Nice find. The first bolded text could refer to a collective we that goes outside of Apple. It could even mean LG engineers with Apple investments for that very product, but with 2nd bolding that clearly is Apple stating they resolved this particular issue. Is there any way to slight this except to say Apple are big fibbers?
  • flaneurflaneur Posts: 3,763member
    Quote:
    Originally Posted by cnocbui View Post


    The 'troll' was factually correct. 'This level' appears to be no higher then the usual juvenile Samsung witch burning so prevalent in this forum.



    He's trying to raise fears where there are no reason to be any. Others may genuinely worried because they don't understand business. The "level" I was referring to was my resorting to unsavory metaphors about his FUD . . . excresence? His FUDarrhea?
  • alexkhan2000alexkhan2000 Posts: 185member
    Cooperation between competitors is very normal in this industry. Apple works closely with Google and Microsoft as well on certain things while competing viciously in other areas. It's always been like this.



    Yeah, I do understand that this relationship with Samsung is somewhat different considering all the lawsuits being hurled at each other but the truth of the matter is that they also need each other in the grand scheme of things: Apple needs the very best possible components on a very large scale and Samsung needs a customer who can keep their core chip and display factories humming.



    It's obvious that Apple would prefer to do business with someone else but if the likes of LG and Sharp (or a bunch of other potential vendors) can't provide the quality and the volume Apple needs, what else can Apple do? And why would Samsung turn down orders of multi-billions from a single customer when no one else can come close to matching Apple's volume?



    It is indeed a very interesting relationship. Samsung simply kicks ass in the chip and display sectors and these are Samsung's most profitable businesses. Samsung has crushed the Japanese competitors and the gap between Samsung and other vendors in these sectors is growing. Apple is simply going to go with what makes the most business sense and that means going with Samsung no matter how Apple feels about Samsung's smartphone and tablet business.



    It can't be a comfortable feeling for either side. I'm sure Apple would prefer to spread the business around and will do so as time goes by but there is only so much capacity out there for these kinds of advanced technologies and Apple needs to fill it to prevent other competitors from using that capacity. Samsung's chip and display divisions certainly don't want to lose Apple either and the best way for them to keep Apple's business is provide the best quality at the best price with the best delivery times, which is what it seems to be doing.



    The scale in which these companies operate across the globe is hard to fathom for most people. It's hard to imagine millions of phones being produced per day but that's what's going on in Asia. Our economies are so intertwined with an extremely complex web of business relationships that there really is no going back. Apple and Samsung both simply accept that not only will they co-exist and compete but cooperate as partners for a long time to come.
  • adamcadamc Posts: 482member
    Quote:
    Originally Posted by peter236 View Post


    Apple just does not have the technology of many of the parts that go into its products, e.g displays, flash, batteries etc. Apple products just put together a bunch of parts from other manufacturers.



    Apple knows what they want because they do a lot of research, just for your information they do research on battery because most of their products are now idevices. Hence the importance of battery life.

    Do you think the come by chance of the retina display without doing some research on it.

    If you thInk they mix and match then they are the luckiest company in the world with so many successful products.

    Face it makIng money is the hardest thing to do and it doesn't come by chance except those who strike the lottery.
  • alexkhan2000alexkhan2000 Posts: 185member
    Quote:
    Originally Posted by peter236 View Post


    Apple just does not have the technology of many of the parts that go into its products, e.g displays, flash, batteries etc. Apple products just put together a bunch of parts from other manufacturers.



    Do you know of a phone or tablet maker that has the technologies of everything that goes into one?
  • tooltalktooltalk Posts: 766member
    Quote:
    Originally Posted by mausz View Post


    Because Samsung is a very large company, and the consumer electronic branch is not the same as the display production branch.



    No, Apple is suing Samsung Electronics, not Samsung Electronics's Mobile division or display vision.
  • alexkhan2000alexkhan2000 Posts: 185member
    Quote:
    Originally Posted by tooltalk View Post


    No, Apple is suing Samsung Electronics, not Samsung Electronics's Mobile division or display vision.



    That's true but Samsung's chip and display divisions don't really care about what's going on elsewhere; they're just occupied with keeping their factories humming and profitable. I'm sure the people there give Apple the red carpet treatment.
  • emacs72emacs72 Posts: 356member
    Quote:
    Originally Posted by SpamSandwich View Post


    Awkward...



    no.



    Samsung and Apple have mutually benefited from several of their business agreements. in the end, the consumer also benefits.
  • galbigalbi Posts: 968member
    Quote:
    Originally Posted by SolipsismX View Post


    At 11.6" it's slightly below but all intents and purposes it's the same PPI. That would also have the appearance of having denser pixels because a laptop is likely to held farther away then a tablet.



    That said, That article shows that their "demoed" 2560x1600 10.1" display was defective with many lines in the prototype. If you can't get a single model to an event to show off I have to think you are not close to being production ready.



    That link also shows that the same resolution with PenTile is gearing up to be production ready but RB-GB isn't the same as RBG-RBG due to the 1/3 less sub-pixels.




    Sorry to burst your bubble but making and developing electronic screens isnt Apple's strong points. It's pretty obvious they are using off the shelf parts from other suppliers.



    All Apple does is perhaps place an order for certain customer specifications to each manufacturers; in turn the manufacturers meet those needs and start supplying Apple with it. Apple, then, christens the new component with its "magical" marketing scheme and throw a bone or two to the Apple community (Engadget, Gizmodo, AI etc) for preferential treatment in return for a solid review.





    Quote:
    Originally Posted by tooltalk View Post


    No, Apple is suing Samsung Electronics, not Samsung Electronics's Mobile division or display vision.



    They all fall under the Electronics umbrella. What affects the component division also affects the mobile division.









    Apple fans in here hate to admit how much Apple is reliant on Samsung. It's showing.

    Hope you all enjoy your Samsung screens.
  • relicrelic Posts: 4,735member
    Quote:
    Originally Posted by alexkhan2000 View Post


    Do you know of a phone or tablet maker that has the technologies of everything that goes into one?



    Well yea Samsung, Samsung has many phones and tablets that just use Samsung parts. Look at the tear down for Samsung's Galaxy 7.7 or the European version of the Note every part including the fricken screws were made in house.
  • relicrelic Posts: 4,735member
    Quote:
    Originally Posted by Galbi View Post


    Apple fans in here hate to admit how much Apple is reliant on Samsung. It's showing.

    Hope you all enjoy your Samsung screens.



    Why, Samsung makes world class products and display manufacturing being their best. Just because Apple and Samsung are suing each over stupid paten violations doesn't mean they can't be business partners. What's the saying "it's just business".
  • Quote:
    Originally Posted by JJJameson View Post


    And then Apple would use its cash to fund someone else to build for them instead. An inconvenience for a while and then Samsung loses a major customer.



    Losing billions of dollars by having a flagship product off the market for an extended period of time. Yes, that is an "inconvenience" as the word is used in Applespeak.



    But in standard written English, it would be called a fucking disaster.
  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by Relic View Post


    Well yea Samsung, Samsung has many phones and tablets that just use Samsung parts. Look at the tear down for Samsung's Galaxy 7.7 or the European version of the Note every part including the fricken screws were made in house.



    That is axiomatically false. I did a search for "iFixit Teardown Samsung" and choose the very first item, a 7" Galaxy Tab. They don't appear to have the specific Galaxy 7.7 you mention, but that's beside the point.



    Let's examine the lineup:
    • SanDisk SDIN4C2-16G (MLC NAND Flash 16 GB)

    • Maxim 8998 (Power Management IC)

    • Infineon PM9801 (X-GOLD 616 HSDPA/HSUPA/EDGE Modem Solution)

    • Wolfson Microelectronics WM8994 (Audio Codec)

    • Infineon PMB5703 (RF Transceiver)

    • Broadcom BCM4329 (Bluetooth/FM/WLAN receiver)

    • STMicroelectronics L3G4200D (Gyroscope)

    • ATMEL MXT224 (touchscreen controller)

    • Broadcom BCM4751 (GPS receiver)

    • Corning Gorilla Glass

    And that's just the ones that were named. The interconnect, casing, screws, etc. aren't named. That also doesn't include all the licensing for many of the technologies used in these devices. Bottom line: None of these products are built in a bubble.



    PS: How the hell can you look at a screw in a handheld device and know it was manufactured by Samsung? The threads are slightly off?
  • Quote:
    Originally Posted by cnocbui View Post


    The 'troll' was factually correct. 'This level' appears to be no higher then the usual juvenile Samsung witch burning so prevalent in this forum.



    The funniest thing of all is that even if we ignore his mistake about mixing up Samsung and Samsung Electronics, Apple is nowhere near the biggest customer.



    The information I've seen is that Sony buys 50% more from SE than Apple.



    But why let facts get in the way of a good fanboi shibboleth?
  • Quote:
    Originally Posted by Flaneur View Post


    For what it's worth, this is what Apple says on their iPad features page:



    In order to create a display with four times the pixels, we had to design it in a completely new way. You see, every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on the new iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane ? separating them from the signals. It?s technology that?s breakthrough. Just like the new iPad itself.



    Are captive Samsung or Sharp display engineers considered Apple engineers? Or, is Apple really doing the R&D?



    We have no way to know if Apple does the R&D.



    We are certain, however, that Apple does the PR.
  • Quote:
    Originally Posted by Flaneur View Post


    He's trying to raise fears where there are no reason to be any. Others may genuinely worried because they don't understand business. The "level" I was referring to was my resorting to unsavory metaphors about his FUD . . . excresence? His FUDarrhea?



    I accept complete responsibility for your emotional state.
  • Quote:
    Originally Posted by Galbi View Post




    Apple fans in here hate to admit how much Apple is reliant on Samsung. It's showing.

    Hope you all enjoy your Samsung screens.



    What really cracks me up is when people proclaim that they will never buy a Samsung product to show how "loyal" they are to Apple, while they unknowingly enrich Samsung with every Apple purchase.



    Too funny!
  • alexkhan2000alexkhan2000 Posts: 185member
    Quote:
    Originally Posted by Relic View Post


    Well yea Samsung, Samsung has many phones and tablets that just use Samsung parts. Look at the tear down for Samsung's Galaxy 7.7 or the European version of the Note every part including the fricken screws were made in house.



    But Samsung relies on Android for the functionality of it. And they'll do a lot of Windows as well in the future. They have Bada but does anyone really believe they'll ditch Android for it? Samsung also has no real ecosystem of their own to speak of. They're totally dependent on Google on the software side of things and they're not very happy about that.



    Apple doesn't and shouldn't be involved with the manufacturing of screws or camera lenses or mechanical buttons, etc. Apple still designs and specifies them and where they're made. What Apple does is much more cost-effective and efficient than trying to manufacture everything in house.



    Vertical integration in electronics manufacturing is way more trouble than it's worth and offers very little flexibility. But Apple's vertical integration in terms of design, engineering, procurement, assembly, software (especially the OS), content (iTunes), and services (iCloud) all the way through retail is something no one else can match and why Apple has a net margin of 28%. Samsung's net margins isn't even near the ballpark.
Sign In or Register to comment.