Apple sold 3M iPads over launch weekend [u]

Posted:
in iPad edited January 2014


After announcing record sales of the third-generation iPad, Apple issued a statement that offers specific numbers regarding the tablet's performance since it debuted on March 16, revealing that three million units have been sold.



Update: This article has been updated to include discussion on whether Apple's numbers include preorders.



An official statement released by Apple on Monday validated an announcement made earlier by CEO Tim Cook during a conference call in which he claimed that the iPad enjoyed a record setting launch weekend.



During the early Monday call, which outlined a surprise stock dividend and buyback plan for the company's $100 billion cash hoard, Cook said that "[Apple] had a record weekend and we're thrilled with it," though the executive fell short of assigning concrete numbers to the claim.



“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said in the statement. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday.”



Because there was no mention made about presale numbers in Apple's prepared statement, it is unclear if any or all pre-ordered iPads were excluded from the 3 million units sold metric. It should be noted, however, that pre-ordered items are commonly not counted as sales until a transaction is complete and thus those iPads that are awaiting shipment were most likely not part of the final tally. For example, Apple did not include pre-sales in its breakdown of initial iPhone 4S sales in 2011.



The three day total represents a tenfold increase when compared to the 300,000 original iPad units sold on launch day in 2010. Although a day-by-day breakdown has not been revealed, initial projections estimated that Apple sold over 1 million units on the new device's launch day alone.











According to the statement, Apple managed to move the record number of iPads thanks to its largest simultaneous worldwide launch to date, which involved ten countries including US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands.



The newest iPad's rollout will continue with launches in 24 countries on March 23. Customers will be able to purchase the tablet at 8:00 a.m. through the online Apple Store, brick-and-mortar Apple Stores and authorized Apple resellers in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.



Apple's report is concurrent with an announcement AT&T made on Monday stating that the new iPad set new single-day sales and activation records for the nation's number two wireless carrier.







[ View article on AppleInsider ]

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Comments

  • addaboxaddabox Posts: 12,667member
    So that's a twofer-- giant sales numbers plus great supply chain management. Looks like ole Tim is up to the job...
  • adonissmuadonissmu Posts: 1,713member
    Wow! This is insane.
  • davemcm76davemcm76 Posts: 255member
    Whoa momma - thats a lot of happy customers, and I'm one of them
  • ko024ko024 Posts: 68member
    hahahahaha...!!! I am LOVING LIFE right now.... just wonderful....!!! $700 in less than a month...... and a couple new iPads to play with....
  • dick applebaumdick applebaum Posts: 11,160member
    Quote:
    Originally Posted by addabox View Post


    So that's a twofer-- giant sales numbers plus great supply chain management. Looks like ole Tim is up to the job...



    That's better than I swagged -- I included iPad 2s in my estimate of 3 Million...



    AAPL closed at $601.10... up after hours to $605.40.



    Likely the new iPad announcement is responsible for the $4 + change.
  • christophbchristophb Posts: 1,351member
    Hmm, my armchair guess was 1.9M for just Launch Day. Anyone have just Friday day numbers in those 10 countries?
  • solipsismxsolipsismx Posts: 19,566member
    3 million x $650 (ARP) = $1.95 billion



    How many CE companies take in less revenue in 3 months than that in a quarter than Apple took in for one product in one 3 day weekend.
  • umrk_labumrk_lab Posts: 550member
    insanely great !
  • right_said_fredright_said_fred Posts: 718member
    Quote:
    Originally Posted by alienzed View Post


    methinks Apple sold nowhere near 1 million new iPads. Demand sort of fizzled over here in Canada, that is to say that lots of people were lined up to buy them, but no one left empty handed and all the craigslist sales remain unsold. Either Apple fixed the supply problem or demand just wasn't what it was for iPad 2.



    methinks one should eat ones hat
  • adonissmuadonissmu Posts: 1,713member
    My prediction of 3-4 million was right!





    Quote:
    Originally Posted by AdonisSMU View Post


    Apple probably sold 3-4 million this weekend.



  • addaboxaddabox Posts: 12,667member
    Quote:
    Originally Posted by SolipsismX View Post


    3 million x $650 (ARP) = $1.95 billion



    How many CE companies take in less revenue in 3 months than that in a quarter than Apple took in for one product in one 3 day weekend.



    I wonder how the weekend's sales compare to total sales for some of the Android Tablets That Are Definitely Taking Over the Market Any Minute Now?



    Seems like there's been some pretty sketchy numbers floated in the last month as to market share, that are getting repeated religiously without much sense of where they come from or how they're derived. I wonder if massive sales of the new iPad will tend to stifle such talk, or we'll keep hearing about this mysterious "60% market share" that Apple is apparently obliged to settle for.
  • macquestmacquest Posts: 30member
    O.M.Fn.G.



    That is all.
  • bobringerbobringer Posts: 102member
    Quote:
    Originally Posted by Right_said_fred View Post


    methinks one should eat ones hat



    I am to sexy for my hat?
  • sflocalsflocal Posts: 3,295member
    Damn!!! That's a lot of people for Samesung to make fun of!!!
  • quadra 610quadra 610 Posts: 6,490member
    Hardly surprising.
  • maverik234maverik234 Posts: 47member
    Amazing numbers.
  • applegreenapplegreen Posts: 421member
    Quote:
    Originally Posted by Quadra 610 View Post


    Hardly surprising.



    I predict:



    100 million iPads in 12 months.



    $1000 per share by Dec 31.
  • msanttimsantti Posts: 1,307member
    Yawn.



    Minor update.



    Doom.
  • digitalclipsdigitalclips Posts: 15,028member
    Quote:
    Originally Posted by SolipsismX View Post


    3 million x $650 (ARP) = $1.95 billion



    How many CE companies take in less revenue in 3 months than that in a quarter than Apple took in for one product in one 3 day weekend.



    And at a lower profit margin I'd wager.
  • msanttimsantti Posts: 1,307member
    Quote:
    Originally Posted by AppleGreen View Post


    I predict:



    100 million iPads in 12 months.



    $1000 per share by Dec 31.



    I am pretty bullish but that's a bit extreme.



    Would love to be proven wrong though.
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