Apple preparing overhaul of its online store

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Comments

  • addaboxaddabox Posts: 12,667member
    Quote:
    Originally Posted by Tallest Skil View Post


    If you're going to the store without already having done research, I don't know what to tell you.



    Well, there's going to be two kinds of people clicking on the store: people who already know what they want and people who are browsing.



    The latter are likely to go to the store to see what's on offer and how much it costs. For them, a click on a product gives them some possibly helpful info on why it's cool, what it can do, education pricing, Apple Care, accessories, etc, plus the base price. That's exactly the kind of stuff I would want to see if I were browsing, and it allows me to educate myself without having to pass the psychological barrier of clicking a "buy" button.



    Sure, I could that info and more by going to the relevant pages on Apple's site, among others, but what can I tell you? People like to browse in stores.
  • applegreenapplegreen Posts: 421member
    Quote:
    Originally Posted by Tallest Skil View Post


    You'll want to refrain from ad-noms in the future. Against anyone.



    For ANY reason.



    PARTICULARLY post count.







    Ad-nom ?? Oh, my !! my !!



  • tallest skiltallest skil Posts: 39,990member
    Quote:
    Originally Posted by Xian Zhu Xuande View Post


    That splash screen was probably their ham-fisted solution to the problem, serving as an intermediary stage for viewers to find their way regardless of their intent (and the earlier sentiment is right?people aren't going to shy away from their purchase because a splash screen offered more information).



    They can do a better job and that will probably be addressed in the new design.



    My confusion lies in having done the change at all. They DID a better job already; you can see the old design still up for some products. They could easily combine the nice blue buttons they have on the new with the location and placement of the old to make information-getting more visible.



    Quote:
    Originally Posted by KingOfSomewhereHot View Post


    He does have a point.



    Not really.
  • mstonemstone Posts: 11,510member
    Quote:
    Originally Posted by Slurpy View Post


    Yeah, that one extra click to buy something is just killer. I estimate that I lose around 6 seconds a year with that page.



    I get the impression he is easily annoyed with almost anything. I think many people use the store home page as a starting point for browsing since it has everything in one place and links to things that can't be accessed from the main menu at the top. Things like software, Apple TV, accessories etc. The fact that there is a huge prominent blue button that says "Select a whatever..." makes it pretty easy to start buying stuff. At least it is not any more difficult than other sites like Amazon or Newegg, etc. Even once you have selected your items the check out process has way more clicks.



    So there may be redundancy in some product listings, which is a good thing since you are twice as likely to find what you are looking for.
  • solowalkersolowalker Posts: 12member
    Well, I tried to tip AI on Twitter but they haven't updated this. Maybe it might help shed some light on discussions if I post it here.



    While this may point to an upcoming change for all users, this particular one is for their special sales channel, i.e. educational institutions and resellers. Here's an image of the reseller message:



    http://cl.ly/2J2b183a073s2i0b2s1k



    The purpose of this store isn't the same as the normal store.apple.com. If you're not familiar with what this is for, the added New Features section in this image should help give you the gist (CTOs and such).
  • alienzedalienzed Posts: 393member
    "This just in, Apple might update their webpage in the future."



    O

    M

    G
  • kingofsomewherehotkingofsomewherehot Posts: 3,989member
    Quote:
    Originally Posted by Tallest Skil View Post


    Not really.



    Let's round up to 2 years even and 10000 posts... It seems likely by then.

    That's 14 posts a day, every single day for those two years... With not a single day off! Pretty freakin' amazing stuff. (Assuming most of it isn't just useless drivel to pad stats )



    So, yes, by my reckoning he DOES have a point.

    I don't particularly CARE, as you're welcome to spend your spare time as you wish, and I've posted my share of mindless drivel on here. But you really have to admit, those are some spectacular numbers you've put up!
  • slurpyslurpy Posts: 4,471member
    Quote:
    Originally Posted by KingOfSomewhereHot View Post


    Let's round up to 2 years even and 10000 posts... It seems likely by then.

    That's 14 posts a day, every single day for those two years... With not a single day off! Pretty freakin' amazing stuff. (Assuming most of it isn't just useless drivel to pad stats )



    So, yes, by my reckoning he DOES have a point.

    I don't particularly CARE, as you're welcome to spend your spare time as you wish, and I've posted my share of mindless drivel on here. But you really have to admit, those are some spectacular numbers you've put up!



    To be fair, it's more like 1.5 years, so you need to increase that 14 posts/day figure a bit. Probably closer to 20. If we take into account, oh I don't know, trips, vacations, etc (assuming he takes any) it shoots much higher.



    Again, not like I care, but it's beyond silly for someone who has so much downtime as to amass those kind of posting numbers to complain about the time spent for an extra click before purchasing a major product.
  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by Slurpy View Post


    Yeah, that one extra click to buy something is just killer. I estimate that I lose around 6 seconds a year with that page. I'm thinking of starting a class action lawsuit because of this, who's with me?



    It's not a big deal, but I do agree that it's a step backwards. There are certainly reasons for the change (like, adding information) but it's not more efficient.





    Quote:
    Originally Posted by KingOfSomewhereHot View Post


    Let's round up to 2 years even and 10000 posts... It seems likely by then.

    That's 14 posts a day, every single day for those two years... With not a single day off! Pretty freakin' amazing stuff. (Assuming most of it isn't just useless drivel to pad stats )



    So, yes, by my reckoning he DOES have a point.

    I don't particularly CARE, as you're welcome to spend your spare time as you wish, and I've posted my share of mindless drivel on here. But you really have to admit, those are some spectacular numbers you've put up!



    Yours and other comments make an erroneous assumption that a post requires a grandiose geeture or use of time. You can easily make 14 posts posts in a day on a single thread in a conversation with only a few minutes of our time spent. Even now I'm standing in a queue waiting while typing this message.



    PS: There are also double posts and one word emoticon posts that all add to your total.
  • gtrgtr Posts: 3,165member
    Quote:
    Originally Posted by AppleGreen View Post


    Well, good ole Tally here is pushing on 10,000 posts in less than 2 years. Inane stuff, mostly. Does this guy have anything better to do with his time? Pathetic !!



    Quote:
    Originally Posted by KingOfSomewhereHot View Post


    Let's round up to 2 years even and 10000 posts... It seems likely by then.

    That's 14 posts a day, every single day for those two years... With not a single day off! Pretty freakin' amazing stuff. (Assuming most of it isn't just useless drivel to pad stats )



    So, yes, by my reckoning he DOES have a point.

    I don't particularly CARE, as you're welcome to spend your spare time as you wish, and I've posted my share of mindless drivel on here. But you really have to admit, those are some spectacular numbers you've put up!



    How about you guys STFU and get back on topic?



    Here comes the Tim Cook 1.0 version of the online store.



    I'm really looking forward to when he turns his attention to iTunes, which has definitely moved outside the 'simplicity is the ultimate sophistication' thing.
  • gtrgtr Posts: 3,165member
    Quote:
    Originally Posted by SolipsismX View Post


    Even now I'm standing in a queue waiting while typing this message.



    Whatcha queuing for?



    A Samsung Galaxy SII?
  • fjpoblamfjpoblam Posts: 126member
    Quote:
    Originally Posted by charlituna View Post


    Are you really that lazy.



    Yep, it ain't all that hard to take a click or two three more to get to the right stuff. But ain't automation wonderful? If a skilled web designer can make it easier and more efficient for a website visitor to get to the right stuff, then why not? The website should just work.
  • philboogiephilboogie Posts: 7,286member
    Quote:
    Originally Posted by GTR View Post


    Whatcha queuing for?



    A Samsung Galaxy SII?



    I think its the 30 second wait vBulletin / AI requires before posting again. Sol has an average of 32 posts per day, his old account even more.
  • slurpyslurpy Posts: 4,471member
    Quote:
    Originally Posted by fjpoblam View Post


    Yep, it ain't all that hard to take a click or two three more to get to the right stuff. But ain't automation wonderful? If a skilled web designer can make it easier and more efficient for a website visitor to get to the right stuff, then why not? The website should just work.



    It does work. I've bought things from dozens and dozens of online retailers, and Apple's website is still the slickest, most intuitive, and most enjoyable buying experience.
  • tallest skiltallest skil Posts: 39,990member
    Quote:
    Originally Posted by GTR View Post


    I'm really looking forward to when he turns his attention to iTunes, which has definitely moved outside the 'simplicity is the ultimate sophistication' thing.



    And a redesign of the Apple Online Store should a small indicator of how the App Store/iTunes Store will be redesigned. Heaven knows it needs it. I'll say it again, subcategories OF subcategories. You can't expect anyone to be able to find anything in a pile of 600,000 apps and, what, 100,000 applications (?) with just the categories we have now.
  • xian zhu xuandexian zhu xuande Posts: 801member
    Quote:
    Originally Posted by Tallest Skil View Post


    My confusion lies in having done the change at all. They DID a better job already; you can see the old design still up for some products. They could easily combine the nice blue buttons they have on the new with the location and placement of the old to make information-getting more visible.



    I'm not quite sure what you're referring to. Looking at the Macs in the store, the two computers which skip this stage are the MacBook Pro and the Mac Pro. Excluding the Mac Pro is obvious and I can see how the MacBook Pro logic might fall into place. Other models include the additional instruction opportunity. I can imagine this is based on their understanding of their customers through information gathered on the website.



    You would have to elaborate on 'combine the nice blue buttons'.



    Generally speaking, though, the Apple website team is incredibly talented. They do an absolutely marvelous job, in most cases, of clearly guiding the user from one location to the next in their website without allowing the excessive amount of clutter that plagues most ecommerce websites. They're certainly far ahead of most computer manufacturers.



    Some problems you solve with quick fixes. Some you solve temporarily with measures meant to be replaced with a big redesign. Some you save for the big redesign. I expect that whatever they do will resolve problems like this in the process.
  • tallest skiltallest skil Posts: 39,990member
    Quote:
    Originally Posted by Xian Zhu Xuande View Post


    I'm not quite sure what you're referring to. Looking at the Macs in the store, the two computers which skip this stage are the MacBook Pro and the Mac Pro.



    Yep. Those pages' layouts are a much better way of doing it.



    Quote:

    You would have to elaborate on 'combine the nice blue buttons'.



    The modern buttons that Apple uses.







    They're eye-catching and they're large. Perfect for "Learn More" button, placed below the area where you pick a size and BTO, in a minimalistic setting.



    Quote:

    Generally speaking, though, the Apple website team is incredibly talented. They do an absolutely marvelous job, in most cases, of clearly guiding the user from one location to the next in their website without allowing the excessive amount of clutter that plagues most ecommerce websites. They're certainly far ahead of most computer manufacturers.



    Oh, this is absolutely true.



    Though I'm also confused why the problem with the iPad features page has been allowed to persist for so long.



    Scroll down to the part where it talks about the camera. Notice the high-res photo of the back of the iPad there? It's actually the first of 120+ images, all of which load when you load the page, that animates through an exploded view of the lens.



    But it doesn't animate. All the other elements on the page animate properly, but not that. And all the other elements on the page don't have their constituent images loading separately. They're all handled with JavaScript. It seems to be just an incomplete animation whose images (and page size and load time…) were left in.



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