Intel sinks 'hundreds of millions' of dollars into Ultrabook ad campaign

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Comments

  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by Just_Me View Post


    Its really easy to understand. Ultrabook is a category type powered by Intel. Intel wants to dominate this category before amd can release a suitable chip to compete



    The threat isn't from AMD but from ARM.
  • just_mejust_me Posts: 591member
    Quote:
    Originally Posted by Mightymike View Post


    What part of "Post-PC" does Intel not understand. They're leading a dead army into a losing war. There is no Wintel market for MBA look-a-likes. it's simply an MBA market in a post PC world. Intel can't turn back time no matter how Ultra hard it tries!



    MBA and Ultrabook are all powered by INTEL

    Next will be Intel powered phones and tablets
  • just_mejust_me Posts: 591member
    Quote:
    Originally Posted by SolipsismX View Post


    No metal chassis.

    No unibody construction.

    $3000 for a 10" notebook.

    Low quality display for its time.

    Couldn't run the OS well.

    Has worse battery life than MBA.



    So where exactly was Apple inspired by Sony?



    Design. Sony was limited by the tech available at that time. The TZ came a year before the air was release in 2007



    http://www.techgadgets.in/laptop/200...ook-released/#.



    Had SSD, optical drives and was smaller than the air and weight .



    The first macbook air sucked bad

    Couldnt run the OS well.

    As fast as a netbook powered by an atom cpu

    over heating issues

    1 usb slot

    no optical drive
  • just_mejust_me Posts: 591member
    Quote:
    Originally Posted by SolipsismX View Post


    The threat isn't from AMD but from ARM.



    HAHA Intel doesnt feel threaten by ARM. Its stock is in a 10 year high and with its entrance to the phone market arm will be like amd in the desktop market.
  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by Just_Me View Post


    Design. Sony was limited by the tech available at that time. The TZ came a year before the air was release in 2007



    http://www.techgadgets.in/laptop/200...ook-released/#.

    The first macbook air sucked bad



    So Sony was limited byt the tech available at the time... but Apple wasn't. Apple's tuff just sucks¡



    Quote:

    Had SSD, optical drives and was smaller than the air and weight .



    A much smaller, plastic machine is lighter than a much larger, metal one? No fucking way¡



    Quote:

    Couldnt run the OS well.



    Ran it fine. Runs it better now. The next release will be faster.



    [QUOTE]Bullshit! C2D has considerably higher performance than Atom. That's why Apple choose a $350 CPU over a $30 CPU.



    Quote:

    no optical drive



    You mean that lack of an ODD that is still part of the MBA line and creeping into all PC releases.
  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by Just_Me View Post


    HAHA Intel doesnt feel threaten by ARM. Its stock is in a 10 year high and with its entrance to the phone market arm will be like amd in the desktop market.



    That's an asinine comment on so many levels. I guess you could say that Apple doesn't feel threatened by Amazon's eBook store because Apple's "stock" is so much higher.
  • supaboomasupabooma Posts: 6member
    Quote:
    Originally Posted by jragosta View Post


    Or maybe just another of the mindless "attack Apple in any way you can even if you have to make things up" trolls that seem to frequent this place.



    Mindless attack? Not once did I attack Apple. It just seems people think to think that Intel just "handed off" the chipset to Apple, which is simply not true.



    Sure, on the internet anyone can claim to be anyone. I do not work for Apple nor Intel, but I can say that I've worked directly with the Intel team that submitted the mechanical wireframes for the MBA. Just because this kind of information hasn't been published on some rumor site, doesn't mean it hasn't happened. In other words, not everything has a source to quote from. So just take my comments with a grain of salt.



    I've been a long time follower of this site. No, I don't post on a daily basis, but that does not make me a troll.
  • just_mejust_me Posts: 591member
    [QUOTE=SolipsismX;2090323]So Sony was limited byt the tech available at the time... but Apple wasn't. Apple's tuff just sucks¡





    A much smaller, plastic machine is lighter than a much larger, metal one? No fucking way¡





    Ran it fine. Runs it better now. The next release will be faster.



    Quote:

    Bullshit! C2D has considerably higher performance than Atom. That's why Apple choose a $350 CPU over a $30 CPU.





    You mean that lack of an ODD that is still part of the MBA line and creeping into all PC releases.



    2007 TZ was made of carbon fiber which is lighter and stronger than aluminum.

    I used the first macbook air. SUCKED Balls. OSx ran slow. 13" macbook was a far better deal.

    Ultrabooks is one market of many for laptops. I use apple products but I buy products that suits my needs and having things on DVD is what I need.
  • just_mejust_me Posts: 591member
    Quote:
    Originally Posted by SolipsismX View Post


    That's an asinine comment on so many levels. I guess you could say that Apple doesn't feel threatened by Amazon's eBook store because Apple's "stock" is so much higher.



    HAHA
  • jnjnjnjnjnjn Posts: 588member
    Quote:
    Originally Posted by supabooma View Post


    In reality, Intel and Apple collaborated very closely on the original MBA design. Apple may have lead the aesthetics of the MBA, but it was actually Intel that designed the component architecture. Source: I work in this industry.



    The original MacBook Air maybe. Not the current. So your comment is misleading.



    J.
  • addaboxaddabox Posts: 12,667member
    Quote:
    Originally Posted by Just_Me View Post


    HAHA



    Put down the Skittles and step back from the keyboard.
  • jnjnjnjnjnjn Posts: 588member
    Quote:
    Originally Posted by Just_Me View Post


    HAHA Intel doesnt feel threaten by ARM. Its stock is in a 10 year high and with its entrance to the phone market arm will be like amd in the desktop market.



    Keep believing that. They won't know what hit them.

    ARM and PowerVR are a formidable opponent for Intel.



    J.
  • supaboomasupabooma Posts: 6member
    Quote:
    Originally Posted by jnjnjn View Post


    The original MacBook Air maybe. Not the current. So your comment is misleading.



    J.



    I did specifically say the original MBA, so not sure how it's misleading.. but yes, original, not current.
  • jnjnjnjnjnjn Posts: 588member
    Quote:
    Originally Posted by supabooma View Post


    I did specifically say the original MBA, so not sure how it's misleading.. but yes, original, not current.



    Your right, you did state that it was the original MBA.

    The point is that the current MBA is very differnt from the original, so, I should have said that your statement is irrelevant instead of misleading.



    J.
  • just_mejust_me Posts: 591member
    Quote:
    Originally Posted by jnjnjn View Post


    Keep believing that. They won't know what hit them.

    ARM and PowerVR are a formidable opponent for Intel.



    J.



    Intel is also using powerVR for its first generation phones (single core 2012) and also in its next generation (dual core 2013). By the third generation (late 2013 to early 2014) you will see them use their own integrated graphics. 2014 is when Intel start to dominate. Their current single core beats all dual cores except for the S4 and in some test against the tegra 3



    Intel designs and fabricates their on IC while ARM only designs and relies on others to produce. Qualcomm is more of an intel competitor than arm and PowerVR.
  • freckledbruhfreckledbruh Posts: 520member
    Quote:
    Originally Posted by capoeira4u View Post


    I don't understand the branding strategy behind this. Why would Intel claim the rights to the name Ultrabook, when actually they just make the chips and boards that goes into the Ultrabooks that are manufactured by PC vendors. In the end, consumers still aren't going to call them Intel Ultrabooks, instead they'll still refer to the vendor's brand.



    IMO, Intel is pushing this not so much for consumers to think of Intel as much as pushing a product category that can compete with tablets. I think Intel fears that most sales in the consumer market are going to be thin, light laptops like the Air or tablets like the iPad. Due to that, Intel has to inject some money and excitement for the other OEMs to offer these ultrabooks (hopefully at lower prices) so that consumers continue to purchase kit that has Intel chips in them and not ARM.
  • addaboxaddabox Posts: 12,667member
    Quote:
    Originally Posted by freckledbruh View Post


    IMO, Intel is pushing this not so much for consumers to think of Intel as much as pushing a product category that can compete with tablets. I think Intel fears that most sales in the consumer market are going to be thin, light laptops like the Air or tablets like the iPad. Due to that, Intel has to inject some money and excitement for the other OEMs to offer these ultrabooks (hopefully at lower prices) so that consumers continue to purchase kit that has Intel chips in them and not ARM.



    Except that Intel already provides the chips for a thin, light laptop like the Air-- the Air itself.



    Now I can see them trying to goose PC sales by encouraging manufacturers to adopt form factors that Intel figures might generate some excitement, since the manufacturers themselves seem amazingly immune to this concept. And clearly the Air has some buzz, so even though it mean transferring technology form one customer to another and offering a discount, which strikes me as kind of sketchy, I can certainly see their motivation.



    What I don't quite get is going out their way to claim that such machines will beat Apple at their own game and surpass the Air. What is the point of that? Every Air sold is a win for Intel, getting people to by a PC instead of an Air is a net zero for Intel.



    Clearly it's the iPad that has them spooked, so maybe they figure that they can just lump the Air in the with the iPad and try to ween people off Apple altogether. Or maybe they know Apple plans an ARM Air at some point, and this is preemptive on their part.



    But if it's not, and as I've said, they better be pretty damn confident that they have the correct solution for low power devices going forward, because if they don't, they've just declared that they're no longer interested in doing business with the biggest CE company in the world.
  • freckledbruhfreckledbruh Posts: 520member
    Quote:
    Originally Posted by addabox View Post


    Except that Intel already provides the chips for a thin, light laptop like the Air-- the Air itself.



    Now I can see them trying to goose PC sales by encouraging manufacturers to adopt form factors that Intel figures might generate some excitement, since the manufacturers themselves seem amazingly immune to this concept. And clearly the Air has some buzz, so even though it mean transferring technology form one customer to another and offering a discount, which strikes me as kind of sketchy, I can certainly see their motivation.



    What I don't quite get is going out their way to claim that such machines will beat Apple at their own game and surpass the Air. What is the point of that? Every Air sold is a win for Intel, getting people to by a PC instead of an Air is a net zero for Intel.



    Clearly it's the iPad that has them spooked, so maybe they figure that they can just lump the Air in the with the iPad and try to ween people off Apple altogether. Or maybe they know Apple plans an ARM Air at some point, and this is preemptive on their part.



    But if it's not, and as I've said, they better be pretty damn confident that they have the correct solution for low power devices going forward, because if they don't, they've just declared that they're no longer interested in doing business with the biggest CE company in the world.



    Two things to consider:

    1) Apple is outpacing the other OEMs while the sales growth for computers is declining YoY. That's great, but I'm pretty sure Intel doesn't want to rely on Apple solely for growth. Intel is banking on taking a popular design and handing it over to the other OEMs using windows to ramp up overall computer sales.

    2) The iPad isn't the only ARM worry Intel has. Windows will be releasing an ARM version of Windows 8 this year.
  • orthorimorthorim Posts: 136member
    Quote:
    Originally Posted by alienzed View Post


    It is quite strange that Intel is putting so much energy/money behind this, i mean, they build processors, just processors. Wouldn't they be happy regardless of what they end up in? If they think they are going to get tons of people to buy ultrabooks in addition to a regular pc, what are they smokin'? At best, people who would be buying a laptop might opt for an Ultrabook, but then, what's the difference really? Nothing, that's what.

    Ok, so they are... thinner...

    And I also don't get why Intel says that Ultrabooks are better than Macbook Air's... again, what's the difference, just the OS, no?



    I was just thinking about this when I read your comment and it hit me: Intel is scared shitless of tablets. Because none of those devices run intel chips, and Intel doesn't even seem close to offering a serious competitor to ARM's designs.



    So Intel is "helping" its PC friends by helping them making their products sexier so they can compete better with tablets. It's a weird way of thinking but kind of makes sense from Inte's point of view. Intel doesn't have either software or hardware to compete with the iPad. They don't have the processor, they know full well that Win8 is a POS that won't sell any tablets, Android isn't using Intel either.... so what are they going to do?



    Prop up PCs of course. Intel went on record to say that ultra books are "better" than tablets.



    Intel doesn't care if they sell a processor in a MacBook Air or a PC Ultrabook. But they do care about tablets, and in absence of any serious x86 competition their primary worry is that Apple is right about the post-PC era. With good reason... I am hoping that while they're throwing money at the hapless PC makers, they're also intensely focused on creating an ARM alternative.



    Long story short: The Ultrabook campaign is aimed squarely at tablets. And by tablets, I mean iPads.
  • orthorimorthorim Posts: 136member
    Quote:
    Originally Posted by freckledbruh View Post


    IMO, Intel is pushing this not so much for consumers to think of Intel as much as pushing a product category that can compete with tablets. I think Intel fears that most sales in the consumer market are going to be thin, light laptops like the Air or tablets like the iPad. Due to that, Intel has to inject some money and excitement for the other OEMs to offer these ultrabooks (hopefully at lower prices) so that consumers continue to purchase kit that has Intel chips in them and not ARM.



    Hehe I guess everyone else figured it out too... yep, this is about tablets, tablets, tablets. Intel figures that laptops need to be way sexier to stand a chance to compete with tablets. Intel probably also honestly believes that a laptop is "better" than a tablet - that an iPad is a sort of a mickey mouse PC. That line of thinking is prevalent with techies that don't have iPads, and must be wide-spread in any PC centric company too. They don't know they're wrong. Yet.



    Why doesn't Intel make a processor that can compete with ARM?



    Personally I think Intel should start fabbing ARM chips until they do - with their process technology and know-how they could probably beat the likes of NVidia, Samsung, and whoever else is currently making ARM chips, no?
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