As 'iPad' becomes synonymous with 'tablet,' Apple must protect brand

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Comments

  • bsimpsenbsimpsen Posts: 171member
    Quote:
    Originally Posted by SolipsismX View Post


    1) There was. People were starting to refer to all PMPs as iPods.



    2) It look Apple a lot longer to get the lion's share of the PMP market than it did for them to get the lion's share of the tablet market.



    3) This is always a concern for a company because they don't want anyone to be able to refer to anything as Coke or as an iPad. You have to fight to keep your Trademark intact but that doesn't mean it's in jeopardy simply because people are using it generically so long as you do your due diligence in protecting it.



    The speed with which a thing becomes ubiquitous has no effect on trademark retention. As you note, it's up to the holder to be diligent. So why is there this sudden presumption that Apple will somehow let iPad slip away, but not iPod? I suggest it's the result of fuzzy thinking on the part of one person, followed by thoughtless parroting by people wishing to appear... thoughtful.
  • the cool gutthe cool gut Posts: 1,714member
    Quote:
    Originally Posted by dasanman69 View Post


    Here's a short list of trademarks that have become generic terms.



    Aspirin



    Cellophane



    Dry ice



    Kerosene



    Laundromat



    Videotape



    Bubble Wrap



    Dumpster



    Jeep



    Ping Pong



    Q-tips



    Scotch tape



    Styrofoam



    Tarmac



    Vaseline



    Zipper



    Well, Jeep and others are still legitimate trademarks so I don't know how you explain that.
  • bsenkabsenka Posts: 774member
    Quote:
    Originally Posted by the cool gut View Post


    Well, Jeep and others are still legitimate trademarks so I don't know how you explain that.



    People still do often refer to any SUV as a "Jeep" though. I went on a "Jeep Jungle Safari" on vacation this winter, the "Jeeps" were all Suzukis. With huge stickers that said "Jeep" on the doors. Chrysler may own the registered trademark, but the name was public domain long before they bought it.
  • doctor daviddoctor david Posts: 819member
    Quote:
    Originally Posted by the cool gut View Post


    Well, Jeep and others are still legitimate trademarks so I don't know how you explain that.



    I don't think it's so much about a legitimate trademark as it is about public perception. Jeep is often seen as a class of vehicle,although I think that case might be less true these days. Band-Aid had a commercial a while back that used the jingle "I am stuck on Band-Aid brand cause Band-Aid's stuck on me". They put the word brand in there so people wouldn't buy another manufacturers bandages because everyone thinks of Band-Aid as a class of product.
  • nairbnairb Posts: 253member
    I am thinking of buying one of the new Acer iPads when they come out. Looks like an awsome bit of kit.
  • tyler82tyler82 Posts: 509member
    The iPad is the best iPad I have used.
  • majjomajjo Posts: 574member
    Quote:
    Originally Posted by SolipsismX View Post


    1) There was. People were starting to refer to all PMPs as iPods.



    2) It look Apple a lot longer to get the lion's share of the PMP market than it did for them to get the lion's share of the tablet market.



    I think the two biggest factors with the iPod case were:

    1) There really wasn't a universal name for these devices back then. Some were referred to as MP3 players, others as Portable Media Players, Digital Media Players, etc.



    2) Regardless of which name was used, none of them were easily remembered by the general public. We may think 'MP3 Player' or 'PMP' is trivial to remember, but to the grandpas of the world, these were complex terms.



    So when the iPod came along and became the best selling example of PMPs, everyone latched onto that name because it was short, easy to remember, and universally understood.



    I don't see these factors at play with the iPad.

    There already is a short, easy to remember, and universally understood name for these devices, i.e. tablets. (and the same can be said for the iPhone and smartphones in general) So I don't think there is a motive for the general public to rally around the iPad name.
  • mgleetmgleet Posts: 28member
    I've experienced the reverse. I've talked with many people that say "tablet" and mean "iPad". I've never heard anyone say "iPad" referring to an alternatab.
  • haarhaar Posts: 503member
    Quote:
    Originally Posted by Apple ][ View Post


    That sounds like more of a problem for Best Buy. When that customer gets home and eventually realizes that they were misled and they were not actually sold an iPad, like their friends had told them about or shown them, or that they had heard amazing things about, then they are going to be pretty upset.



    moot point... doesn't Best Buy have a return policy?... i know in Canada they do have a return policy no questions asked... so the end up getting pissed at Best Buy and have you go back and get the iPad instead of the "trashy product" they were duped into getting.



    dictated to my iPad
  • jragostajragosta Posts: 10,473member
    Quote:
    Originally Posted by dasanman69 View Post


    Here's a short list of trademarks that have become generic terms.



    Aspirin

    Cellophane

    Dry ice

    Kerosene

    Laundromat

    Videotape

    Bubble Wrap

    Dumpster

    Jeep

    Ping Pong

    Q-tips

    Scotch tape

    Styrofoam

    Tarmac

    Vaseline

    Zipper



    You are wrong on a number of these:



    Styrofoam:

    http://building.dow.com/media/trademark.htm



    Jeep:

    http://www.rockcrawler.com/features/...y/dc_vs_gm.pdf



    Q-tips:

    http://www.rockcrawler.com/features/...y/dc_vs_gm.pdf



    Scotch Tape:

    http://www.thefreedictionary.com/Scotch+Tape



    Vaseline:

    http://en.wikipedia.org/wiki/File:Vaseline_Logo.svg

    (Although it is considered generic in Spanish and Portuguese according to one report I read).



    You are correct about the rest, AFAICT.
  • isheldonisheldon Posts: 570member
    Quote:
    Originally Posted by maccherry View Post


    Apple can go straight to hell. Their new iPad won't work on ac power once the freaking battery drains. My girlfriend returned my new iPad this past weekend. The manager even over looked the 14 day return policy.

    Oh, the screen is pure lust worthy. DAMN IT'S GORGEOUS! But the issue I mentioned couldn't be over looked. Expect a class action lawsuit and a media backlash bigger than antenagate.



    Wow- like what did you have to wait like 2 minutes at most for the battery level to go from red to green before it powers on?

    Where does it state that it would work if totally drained imediatedly anyway? Every iPod, iPhone and now iPad has always worked that way for me.

    Give it up.
  • solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by majjo View Post


    I think the two biggest factors with the iPod case were:

    1) There really wasn't a universal name for these devices back then. Some were referred to as MP3 players, others as Portable Media Players, Digital Media Players, etc.



    I think that's an excellent point. I think it's one of those thins most of us realize but for some reason never seem to bring up.



    I use PMP as a universal, technical term for this forum but I would never use it as a general term. I'd use iPod or MP3 player. I certainly don't like to say MP3 player on this forum to refer to the PMP category here because it's less technical even though the context makes its usage clear.
  • emacs72emacs72 Posts: 356member
    Quote:
    Originally Posted by nagromme View Post


    Not until Apple used the term and some 9-year old snickered, and some people jumped to repeat the naughty joke, lacking other reasons to criticize the device



    i recall that moment in time, yes.



    sadly, the 'nine (9) year-old mentality' will persist amid online news / discussion groups regardless of company. Apple has been subject to it as well as Sony, Samsung, Microsoft, RIM, Google and dozens of others. it's the price we pay when only an email address is required to join a message board, not reason or civility.
  • participantparticipant Posts: 12member
    In ex-ussr countries SUVs are still referred to as Jeeps. One says e.g. Mitsubishi Jeep, Toyota Jeep.."look how big this Jeep is. " etc.
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