Apple Watch sales set new 'record' during holidays, but no numbers revealed
A "record" number of Apple Watches were sold in Apple's fiscal first quarter of 2017, CEO Tim Cook said on Tuesday, though the company is still refusing to break out specific figures.
During a call with analysts, Cook noted that that the Watch achieved records in "both units and revenue." Holiday sales were so intense, the executive suggested, that the company "couldn't make enough."
Since the Watch's launch in 2015, Apple has relegated the device to an "Other Products" category in its financial results, placing it alongside the Apple TV, iPods, Beats gear, and various other accessories, including some third-party offerings.
Cook's statements hint that the Apple Watch is largely supporting the category, since segment revenues fell 8 percent year-over-year to just over $4 billion. Sibling products presumably saw losses, though there's no indication as to which, or how badly.
The Watch was likely lifted by the September release of the Series 2, which added a faster processor, waterproofing, a brighter display, and built-in GPS. The company also released the Series 1, a cheaper version of the first-generation Watch but also equipped with a faster chip.
In total Apple pulled in $78.4 billion in revenue during the December quarter, driven mostly be sales of 78.3 million iPhones. Mac sales were up to 5.4 million, but iPads fell 19 percent to about 13 million.
During a call with analysts, Cook noted that that the Watch achieved records in "both units and revenue." Holiday sales were so intense, the executive suggested, that the company "couldn't make enough."
Since the Watch's launch in 2015, Apple has relegated the device to an "Other Products" category in its financial results, placing it alongside the Apple TV, iPods, Beats gear, and various other accessories, including some third-party offerings.
Cook's statements hint that the Apple Watch is largely supporting the category, since segment revenues fell 8 percent year-over-year to just over $4 billion. Sibling products presumably saw losses, though there's no indication as to which, or how badly.
The Watch was likely lifted by the September release of the Series 2, which added a faster processor, waterproofing, a brighter display, and built-in GPS. The company also released the Series 1, a cheaper version of the first-generation Watch but also equipped with a faster chip.
In total Apple pulled in $78.4 billion in revenue during the December quarter, driven mostly be sales of 78.3 million iPhones. Mac sales were up to 5.4 million, but iPads fell 19 percent to about 13 million.
Comments
Tim used the term today.
Apple could promote this as a new growth category, similar to their highlighting of Services during the past few earnings calls.
Now we see Apple had record sales while Fitbit had to fire people because of lack of sales.
i wonder how reality tastes to pundits who are always wrong?
Probably like isht but they proclaim it's delicious!
You have spotted two parties that arrived and sat down at the same time; and in those parties, three people are wearing Apple watches.
For myself: I am using the original series Apple Watch for a variety of daily exercise and it performs flawlessly. Yet, if you read the media, you would believe it to be completely incompetent.
I am looking forward to see what Series 3 will bring!
As for Apple Watch becoming independent - I think that will happen but in stages. Cellular connectivity can be added to provide always-on connectivity as needed, but the Apple Watch can still be essentially an accessory to the iPhone. If you leave the phone behind for any reason (fitness activities, quick run for errands, or even just forgetting at home), then the Watch & apps are still connected for notifications, calls, etc. But otherwise, when someone has both, Watch doesn't use cellular & can save battery.
Really, what non-iPhone user is going to purchase an Apple Watch (at least over next few years)? I can certainly see it becoming a separate device eventually, but it would be low on the priority scale for next few years IMO.
Oh, and of course one of the people who stood up was me ;-)
If you're a runner, this is a winning combination. I think it's only going to get better with software updates to the running App.
I would prefer it to be a dedicated Running App., w/o all the walking, exercise, etc.
I may look into the Nike AppleWatch. I used the Nike Running app on my iPhone (Pre-Apple Watch) and liked it but too much "selling" of shoes from Nike.
I did like the recorded accolades at the end of the run from celebrities. Also, the comparison of other 58 year olds running stats. Pretty cool.
BTW she didn't think she wanted one, now I could't pry it from her wrist if I wanted to ... she loves it.
But, for dedicated running apps: check out the 3rd party apps that are already available. After Apple opened up the watch's metrics to them (such as heart rate) with Watch OS3, they are (slowly) becoming much more viable. I use ICardio on both the phone and the watch -- mostly because I've been using it on my phone (with a chest strap) for years. It's obviously still an initial release on the watch but it works. Well, it works slowly, but it does work. I like the graph of heart rate it gives you on the IPhone (Average heart rate doesn't seem to mean much).
As for Nike, I've never been too impressed with any of their products. Just too commercial. For running gear I use mostly North Face and Sauconey.