Latest estimates place holiday Apple Watch sales at 6M with $2.6B in revenue
Apple may have sold as many as 6 million Apple Watches during the December quarter, generating as much as $2.6 billion in revenue -- and giving the company of almost 80 percent of smartwatch revenues during the period, new research suggests.
The units estimate would represent 12 percent growth year-over-year versus calculations for the Dec. 2015 quarter, Canalys said. Apple doesn't release official Watch statistics, and in a results call on Jan. 31 said only that it hit "record" numbers in terms of "both units and revenue."
Apple helped its share by offering a cheaper entry cost with the Series 1, and improved fitness features on the Series 2, Canalys suggested. The Series 2 is fully waterproof with built-in GPS, while a special Nike+ edition comes with a lighter, more breathable band, plus special app integration.
For 2016 overall, Apple is said to have taken 50 percent of the smartwatch market with 11.9 million units. Fitbit allegedly claimed 17 percent of the market -- though it doesn't yet have a "true" watch -- while Samsung hit 15 percent. All other vendors managed a collective 19 percent.
Canalys' December-quarter estimates differ significantly from ones by Strategy Analytics, which put the Apple Watch at 5.2 million units out of 8.2 million smartwatches overall. Canalys numbers peg the industry at 9 million units.
Little is known about Apple's plans for a third-generation Watch, but the company is thought to be working on cellular support, which could let people use the device independently of an iPhone.
The units estimate would represent 12 percent growth year-over-year versus calculations for the Dec. 2015 quarter, Canalys said. Apple doesn't release official Watch statistics, and in a results call on Jan. 31 said only that it hit "record" numbers in terms of "both units and revenue."
Apple helped its share by offering a cheaper entry cost with the Series 1, and improved fitness features on the Series 2, Canalys suggested. The Series 2 is fully waterproof with built-in GPS, while a special Nike+ edition comes with a lighter, more breathable band, plus special app integration.
For 2016 overall, Apple is said to have taken 50 percent of the smartwatch market with 11.9 million units. Fitbit allegedly claimed 17 percent of the market -- though it doesn't yet have a "true" watch -- while Samsung hit 15 percent. All other vendors managed a collective 19 percent.
Canalys' December-quarter estimates differ significantly from ones by Strategy Analytics, which put the Apple Watch at 5.2 million units out of 8.2 million smartwatches overall. Canalys numbers peg the industry at 9 million units.
Little is known about Apple's plans for a third-generation Watch, but the company is thought to be working on cellular support, which could let people use the device independently of an iPhone.
Comments
there is no margin, just look at Amazons 10K the barely making money, if you had actual operating margins you would have actual profits. Wall Street does not like companies with profits, only those loosing money who claim to have great (to steal a Trump word) market share.
Either way, it is good to see Apple Watch gain momentum. It will take until gen 4 to break out into the mainstream IMO. It takes both time for the product to become widely known, and to have expanded functionality to appeal to the broader market. It will take cellular connectivity, battery to support always on watch face, and expanded health functionality to move from interesting to something many will feel they see the value in.
This of course means better microphones and speakers and a greatly upgraded SIRI. And that will probably cost much more than the Echo-its to be expected.
If the pixel was doing good Google would have announced it in their quarterly report. Must be a big bomb even with the NOTE7 going up in flames and being pulled last year.
Google made a mistake making a phone just for Verizon. Google has a long, long way to go to actually build up a product line and sell it.