Apple's WWDC 2017 art borrows design concept from 2010 Spanish film festival [u]
The colorful artwork Apple is using for its 2017 Worldwide Developers Conference comes from an artist with a known style, who is sometimes imitated (updated x2).
Update: Apple's WWDC art features top-down depictions of people flocking around a single point created by Geoff McFetridge. It's similar to a poster used to promote the 2010 13th Festival de Cine Mlaga, but that art was not actually created by McFetridge.
In June, nearly 4 months after this story was originally published, a representative for McFetridge reached out to AppleInsider to clarify that the artist was not involved in the promotion of the 2010 film festival.
Geoff did not work on 'Festival de Cine Mlaga' nor has he worked with the agency Barfutura who appears to have developed the work with this person... We had never seen the Festival de Cine Mlaga work before another reporter... brought it to our attention," they wrote. "We hope you can correct your article to prevent further confusion. The work on the Spanish film festival appropriated this style which Geoff McFetridge has developed over the course of more than 20 years and it is to Apple's credit that they reached out to Geoff himself as opposed to others 'inspired' by his work."
The similarity was first highlighted by Cristian Rus, a writer for the Spanish site Applesfera, while TechCrunch's Matthew Panzarino later claimed, incorrectly, that both were created by McFettridge.
This year's WWDC is being relocated from San Francisco back to San Jose for the first time in over 13 years. The event is scheduled to run the week of June 5 at the McEnery Convention Center, and should begin with a keynote announcing OS updates like iOS 11, macOS 10.13 and watchOS 4, plus possible surprises.
Text in Apple's artwork refers to the company's philosophy about interesecting technology with liberal arts and the humanities, and emphasizes the social aspect of WWDC, which brings together "thousands of brilliant minds representing many diverse perspectives, passions, and talents to help us change the world."
Update: Apple's WWDC art features top-down depictions of people flocking around a single point created by Geoff McFetridge. It's similar to a poster used to promote the 2010 13th Festival de Cine Mlaga, but that art was not actually created by McFetridge.
In June, nearly 4 months after this story was originally published, a representative for McFetridge reached out to AppleInsider to clarify that the artist was not involved in the promotion of the 2010 film festival.
Geoff did not work on 'Festival de Cine Mlaga' nor has he worked with the agency Barfutura who appears to have developed the work with this person... We had never seen the Festival de Cine Mlaga work before another reporter... brought it to our attention," they wrote. "We hope you can correct your article to prevent further confusion. The work on the Spanish film festival appropriated this style which Geoff McFetridge has developed over the course of more than 20 years and it is to Apple's credit that they reached out to Geoff himself as opposed to others 'inspired' by his work."
The similarity was first highlighted by Cristian Rus, a writer for the Spanish site Applesfera, while TechCrunch's Matthew Panzarino later claimed, incorrectly, that both were created by McFettridge.
esto es curioso, muy curioso pic.twitter.com/ncWoAl1OCC
-- cristian rus ??????? (@CristianRus4)
This year's WWDC is being relocated from San Francisco back to San Jose for the first time in over 13 years. The event is scheduled to run the week of June 5 at the McEnery Convention Center, and should begin with a keynote announcing OS updates like iOS 11, macOS 10.13 and watchOS 4, plus possible surprises.
Text in Apple's artwork refers to the company's philosophy about interesecting technology with liberal arts and the humanities, and emphasizes the social aspect of WWDC, which brings together "thousands of brilliant minds representing many diverse perspectives, passions, and talents to help us change the world."
Comments
its a stock image, could be a happy coincidence.
Apple was as great a company when its stock was in the $90s as it is today.
You think it is a reference to Planet of the Apps?
Sheesh! It's colorful, unique angle that has a warm, multicultural vibe. Very Apple.
You're a clown. The only difference is that your troll posts were never-ending rambles, dozens of times a day. I'd take his 1 sentence shitty troll posts to your novel length "Cook has to go, he's destroying the company" brain-dead trolling any day.
Apple's overall strategy didn't change, neither did their HW strategy, SW strategy, philosophy, their leadership, the fundamentals of their product line, or anything else that goes to the core of the company. Their iPhone strategy did not change. They didn't go chuck out everything and reinvent themselves as a company since then. They just continued following their roadmap, which has lead them and continues to lead them to success, regardless of petty and childish naysayers like you who have such a thin-skin as to be unable to ride out any fluctuations in stock price.
Tim was not a shitty CEO @ $90/share, but an amazing one now that the stock is higher. You were just monstrously wrong, as you always are, and had zero faith in Cook or in Apple, so you were happy to tear them down. You assumed the stock market was God. The sad thing is that you don't have the character to admit you were wrong, you instead have to invent this fictional reality where Apple "changed", by reaching so, so hard as we can see from your post. How pathetic. Whats sadder is that you've obviously learned nothing, and you'll be back to calling for Cook's head when the stock irrationally drops lower, and fucking up every thread in this forum. Cook was right, Apple was right, Wallstreet (and clowns like you) were wrong. Show some spine and admit that for once. You've beed demanding that Cook be FIRED for a year now.
Do you think Apple would be in a BETTER position had their taken your shitty, reactionary advise which would have been an absolute disaster in terms of stability and PR? A CEO replaced? Be honest.
It would appear that having the best devices and operating systems in the history of mankind...well, it's not for everyone.
Best.
P.S. 2059: here lies Sog; still owns AAPL; friend of Tim Cook; enemy of Tim Cook
It is obviously in response to 45 and his immigration policies with a positive message to the contrary.