New Apple ads tout on iPad Pro battery life, laptop replacement features
Apple on Thursday continued its iPad Pro ad campaign with three new installments featuring the tablet's abilty to act as a desktop replacement, long battery life and educational features.
The three ads posted to Apple's YouTube channel are the latest in the company's Twitter inspired campaign that uses real tweets to underscore iPad Pro's effectiveness as a tablet.
The first of today's ads, titled "All day battery," dramatically recreates a scene laid out by @srboilers in which her laptop dies halfway through a flight. Cut to a disembodied hand browsing Netflix, which recently gained the ability to cache offline videos, and a voiceover touting iPad Pro's all day battery life.
Apple's second commercial features a tweet from @totallytali, who complains she can't get any work done in her dorm room. Luckily, iPad Pro supports a number of digital textbooks, and Slide Over lets users take notes on one side of the screen while reading on the other.
Apple Pencil also makes its way into the second ad.
Finally, "Light and powerful" highlights iPad Pro's lightweight chassis -- "about a pound," according to the voiceover -- and ability to run desktop class apps like Microsoft Excel and Powerpoint. The ad was inspired by a Twitter user who complains their laptop weighs "five million tons."
Each of today's commercials run 15 seconds long, in line with reports that Apple is placing an emphasis on digital shorts that can be easily shared on social media platforms. Earlier ads in the iPad Pro series also follow the 15-second cap, seemingly backing up these claims.
In addition to shorter, more succinct commercials, Apple is also said to be moving away from sweeping global campaigns in favor of regional ads that target specific demographics.
The three ads posted to Apple's YouTube channel are the latest in the company's Twitter inspired campaign that uses real tweets to underscore iPad Pro's effectiveness as a tablet.
The first of today's ads, titled "All day battery," dramatically recreates a scene laid out by @srboilers in which her laptop dies halfway through a flight. Cut to a disembodied hand browsing Netflix, which recently gained the ability to cache offline videos, and a voiceover touting iPad Pro's all day battery life.
Apple's second commercial features a tweet from @totallytali, who complains she can't get any work done in her dorm room. Luckily, iPad Pro supports a number of digital textbooks, and Slide Over lets users take notes on one side of the screen while reading on the other.
Apple Pencil also makes its way into the second ad.
Finally, "Light and powerful" highlights iPad Pro's lightweight chassis -- "about a pound," according to the voiceover -- and ability to run desktop class apps like Microsoft Excel and Powerpoint. The ad was inspired by a Twitter user who complains their laptop weighs "five million tons."
Each of today's commercials run 15 seconds long, in line with reports that Apple is placing an emphasis on digital shorts that can be easily shared on social media platforms. Earlier ads in the iPad Pro series also follow the 15-second cap, seemingly backing up these claims.
In addition to shorter, more succinct commercials, Apple is also said to be moving away from sweeping global campaigns in favor of regional ads that target specific demographics.
Comments
But I carry a laptop around because I need to use a mouse when getting into my company's system.
(a windows PC laptop).
I/m sure that Apple could at mouse support to iOS on the iPad, but I don't think it will happen anytime soon.
Sadly that's probably will not happen soon because Apple probably has other projects ahead.
But hopefully we will see more software development aimed at the iPadPro that makes it a compelling
purchase for more than just artists.
In time this request will happen. I wonder when. They also need camera/flash parity and display parity.
For business users that cursor serves a purpose. Forcing staff to operate without it sacrifices productivity -- which, for business, is the whole point of technology.
That would be nice... But, the rest of the world wants something affordable. If you think about it, less than 2 years ago, the A9 processor WAS the top of the Apple line. Have your needs changed that much in 18 months that you would spend twice as much to get 'state of the art'? Many on this forum would do that -- and that's fine. But, most people would not.
If it turns out you need more features, and want to pay for them, great you can go w/ a Pro. But it's not some mustache-twirling conspiracy -- my mother sure as hell doesn't need a Pro and has no idea what a laminated display is. Different tiers of products exist for different needs/value. My insurance offers "Silver" and "Gold" levels -- is the Silver just a decoy-product in order to up-sell me to Gold? Uh, no. It's a choice. Different people have different use cases. Choice is good.
3-4 seconds presents problem/unfounded myth via Twitter for some reason
5-6 seconds omniscient calm guy states that the iPad is the solution or busts some myth
5 seconds of humor
Those last 5 seconds are invariably grating ("Word? Word. Word. Yeah, Word. Wweeeeerrrrrd.") and I wish they all ended at 9-10 seconds. But that's just me. I'm super happy with my new iPad Pro with 128 GB RAM.
- Laminated screen...yes, exactly the point that those looking for a more affordable iPad will be bitching about (...not). Just ignore the processor increase, a brighter display and $70 price reduction.
- To go from a $329 iPad to a $599 iPad Pro is $270 increase - hardly a very smart "up-sell" strategy.
- If Apple raises the price you bitch, and if Apple lowers the price you bitch that it is a conspiracy.
Face it, you have become an incessant whiner.