The 5c may well turn out to have the biggest profit margin in Apple history.
The launch of its competitor the Motorola G built using a theoretically more expensive quad core and next gen FAB process really shows what underlying profit may be lurking.
I'm sure China Mobile will accept a bit of profit for itself here.
In Great Britain there seems to be a lot of 'tap for extra info' points around.
They are simply cheap NFC tags which proffer info on a tagged item.
Quite obviously, that is user participation whilst these are simply a localised, yet maybe Apple centralised, SMS type messages.