Sounds a very difficult one for Apple. They are used to a master servant type relationship yet car manufacturers are normally the master.
Maybe the reason so many are choosing Android is that they gain enough control themselves to be able to go the Kindle Fire type route if ever need be..
Those 'always on' connected location services rather than more standard Airplane mode GPS services are no Secret Service.
Those added beacons mean location services are ultra important to the future of Apple, secret or no secret services.
I'm still sort of waiting to see a cursing email when Apple truncated that user lifetime location database on the iPhone.