Outside of the US, in the auto-mobile market MirrorLink is likely to be adopted as standard.
I'm not sure about 'fooling the markets', most competition revolves around hiding existence of the best new technologies.
Reality is like the tide, ever changing.
It sounds slightly clueless by the IDC.
If Apple competed at the low end then competition authorities would show far more interest.
Pricing it high scoops up the cash while staying low on radar. A profit win win to me.