What Apple needs to do to win this game is
- provide content, then... provide more content,... and also, provide more content
- improve the readability in brighter lighting conditions
and they will blow away Amazon, B&N, and all the others not worth mentioning (yet).
The fact that on the iPad, one has access on a wealth of other applications, makes that Apple is way ahead of the others.
On Microsoft partnering with B&N I have this to say:...