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Posts by mmehl

Thank you nvidia2008: Of course I can post a summary of my findings, it's nice to know others are interested in the research, too. Be sure to have a look here in September
Thank you to everyone who took the time to fill in my questionnaire, the data collection is now complete. You were a great help and I’m looking forward to the results
Hello, for my Master’s dissertation in “Business with Consumer Psychology” at Bangor University (UK) I am currently researching online community members’ word-of-mouth behaviour, i.e. if/how they promote the brand “Apple” outside their online community. For this I chose online communities centred on Apple, such as AppleInsider, because Apple users are known for being enthusiastic and highly interconnected users, with a strong connection with the brand. The aim of...
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