Tim Cook once said that he will never hire a "VP of innovation" because doing so would mean there was a problem at Apple. Well, what do you think he's doing with his recent hires? He is offloading the task of ideation to others and managing the scene. I am a little conflicted about how I feel about this, but then again, Cook's strengths are managerial and not creative. He is not a visionary. Maybe this is what Apple has needed.