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Posts by AppleInsider

Apple is looking to market the Apple Watch as a tool useful in the enterprise world, and not just as a fashion item, a new corporate job opening indicates. This week the company posted an listing for an Apple Watch marketing specialist, as discovered by AppleInsider. Apple's ideal candidate will be working with Apple's Business Markets team, and encourage businesses of all sizes to "focus on applications of the Apple Watch in the enterprise space." The person is...
When HBO CEO Richard Plepler chose to speed up the rollout of the company's new standalone streaming service and went looking for a launch partner, one of his first phone calls was to entertainment industry legend turned Apple executive Jimmy Iovine. Plepler previously worked for Iovine at Warner Music, and reached out last June after Time Warner chief Jeff Bewkes suggested that the debut of HBO Now --?then slated for release in 2016 --?be accelerated, according to...
The first set of price drops on new 13" Force Touch MacBook Pros are here, knocking $88 to $123 off Apple's 3 standard retail configs. Meanwhile, Amazon is blowing out a 256GB 13" MacBook Air at $900, Apple's lone 13" MacBook Pro with CD/DVD can be had for $850, a 64GB iPad mini 2 is available for $320, and AI readers save 10% off all Apple-oriented Kickstarter-backed products from BiteMyApple.co. 13-inch MacBook Pro Price Drop MacMall on Monday evening executed the...
All six "Star Wars" films are being promoted and can be preordered from the App Store, iBookstore, and iTunes Store, as Apple is heavily hyping this Friday's digital debut of the legendary film series. A new "Featured" section for "Star Wars" content can be found across all of Apple's major digital storefronts on both iOS and OS X. Tapping the advertisement brings users to a landing page with a plethora of "Star Wars" content available from across Apple's digital...
HBO's cable-free subscription service, HBO Now, launched with a free trial on the Tuesday with a new dedicated Apple TV channel and an app on the iOS App Store , ahead of this Sunday's hotly anticipated premiere of "Game of Thrones." The new HBO Now channel will automatically appear on second- and third-generation Apple TV hardware. The universal iOS application is a free download on the App Store After the free window expires, HBO Now will run customers $14.99 per...
With its troubled mobile chip unit hemorrhaging cash -- thanks in part to Apple's domination of the smartphone and tablet markets -- Intel this week announced that it would no longer report mobile earnings as a separate line item, instead choosing to lump them in with its money-minting PC business. Intel's Mobile and Communications Group will be financially merged with the PC Client Group under the banner of a new Client Computing group, which will encompass "platforms...
Apple on Tuesday added 39 more banks and credit unions to the roster of institutions offering support for Apple Pay, bringing the total to more than 180 since the service's launch in October 2014. The number of additions is identical to the amount from Apple's previous update in mid-March. As before the emphasis is on credit unions, though a number of conventional banks are also represented. The new institutions include: 1st Advantage Federal Credit UnionAmerican...
Consumers looking for Thunderbolt-compatible external storage that can keep up with a rough-and-tumble lifestyle now have a new high capacity option, as Seagate's LaCie subsidiary unveiled an updated version of its Rugged Thunderbolt range that ships with 1 terabyte of solid-state storage. According to LaCie, the new drive increases storage space -- up from 500 gigabytes -- without a corresponding bump in size or weight. Transfer speeds can reach 387 megabytes per...
Samsung on Tuesday provided investors with a new forecast for its March quarter sales, indicating that earnings declined yet again, likely falling 30 percent from the same period a year ago. Despite continued losses, Samsung's projected earnings are actually an improvement from the last two quarters, when sales fell 36 percent in the fourth quarter of 2014, and a whopping 60 percent in the quarter before that. Still, the March frame will represent the sixth...
In a leaked internal memo sent to Apple Store employees on Tuesday, retail chief Angela Ahrendts asks her employees to help change customer opinion that Apple product launches come standard with long lines, constrained channel supply and low in-store inventory. The note, obtained by Business Insider, reveals Ahrendts is asking employees to steer customers away from brick-and-mortar Apple Stores and toward the Online Apple Store for the upcoming Apple Watch and MacBook...
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