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Apple's mobile payment partners continued their marketing onslaught on Monday as MasterCard, the world's second-largest credit card provider, released a new 30-second television ad featuring Apple Pay and female rocker Gwen Stefani. The spot shows Stefani, armed with a "Surprise launcher," bombarding consumers who use their MasterCard-branded card via Apple Pay with free gifts. A handbag, a golf trip, and tickets to a Gwen Stefani concert among the gifts...
With Silicon Valley still at odds with the Chinese government, executives from Apple, Facebook, and Amazon played host to Lu Wei, the chairman of China's State Internet Information Office, during the Asian politician's recent trip to the U.S. Lu met with Apple CEO Tim Cook, Facebook chief Mark Zuckerberg, and Amazon boss Jeff Bezos on the trip, according to a report from Chinese state media, which was subsequently picked up by Bloomberg. In one photo accompanying the...
Former Apple Global Supply Manager Paul Devine --?who ran afoul of the law in 2010 for selling details of upcoming Apple products to Asian manufacturers --?has been sentenced to one year in prison and fined $4.5 million for his role in the conspiracy. Devine plead guilty to the crimes in 2011, but was only sentenced this week. He will begin serving his prison term --?which will be followed by three years of supervised probation --?on Feb. 19, 2015. Alongside...
Apple on Monday debuted its curated list of the best content available from its various digital platforms, including apps, music, movies, books, podcasts and more. Leading the way for the iPad was photo editing tool Pixelmator, a longtime Mac application that debuted on Apple's tablet in October. Top honors on the iPhone went to Elevate - Brain Training. On the music front, Beyonce was the top artist, while "1989" by Taylor Swift was named the top album. "Guardians of...
Apple on Sunday released an ad highlighting its newly launched iPad Air 2 that, like recent commercials for iPad, chooses to demonstrate the tablet's flexibility by showing off a variety of apps, from productivity solutions to multimedia content creation. The minute-long spot, titled "Change," is a variation on Apple's "Your Verse" ads and harkens back to playful iPod spots from years ago. Like those heavily edited commercials, "Change" puts white iPad Air 2 overlays...
Last week's Financial Times headline claiming that Google had overtaken Apple in U.S. education--based on data from IDC--was not just technically inaccurate but wildly misleading and served to obscure far more meaningful trends occurring in the PC market, particularly in education as well as the broader emerging segment of new computing form factors. The Financial Times article, written by Matthew Garrahan and Tim Bradshaw, bizarrely claimed that "Apple has lost its...
Best Buy on Sunday kicked off a second leg of extremely aggressive discounts on Apple's latest iPads, offering $50 instant discounts on all iPad Air 2 models and between $50 and $100 off all iPad mini 3 models. The latest discounts, which follow on the heels of two similar Black Friday sales (1, 2), are not expected to last long, as Best Buy has quickly run out of stock of iPads in a matter of hours during earlier sales, especially the iPad Air 2s. Alternatively,...
With Bluetooth connectivity and Apple HealthKit integration, the BACtrack Mobile Smartphone Breathalyzer for iPhone brings the "quantified self" trend to a new category: alcohol consumption. The BACtrack Mobile is a tiny handheld accessory that can provide users with their blood alcohol content. While it's been around for a few years with both iOS and Android compatibility, the device's accompanying application was recently updated to support the HealthKit tools...
The auto-unlock feature of the iPad Smart Cover was once touted as a unique and convenient way of interacting with Apple's tablet, but it has now been hampered by the addition of Touch ID to the latest iPad models. In its current implementation, the Touch ID fingerprint sensor for both iPad and iPhone is tied to the lock screen passcode. This makes sense for the iPhone, which you take with you and are liable to lose in public. However, I can't help but feel like there...
A group of protestors condemning the controversial police killings of two African Americans took part in a "die-in" at the iconic Fifth Avenue Apple Store in New York City Friday night, crowding the site and bringing retail operations to a grinding halt. Fifth Avenue Apple Store overtaken by protesters. | Source: Twitter user @WarOntographer An on-scene report from USA Today said "dozens" were involved in the non-violent die-in protest, which saw Apple Store employees...
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