On Monday, Apple's Beats by Dre began publishing product instruction videos directly to its customer support Twitter account, inserting brand awareness and outreach options directly into users' chosen social media streams. As noted by Fortune, the new Twitter video campaign is unique among consumer electronics brands in that most companies endeavor to dictate when and where they interact with customers, rather than proactively seeking them out. The strategy is true...
7/28/15 at 2:42pm
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