Twitter on Monday initiated an ad engagement test through its iOS apps that will cause sponsored video ads to automatically play on select iPhone and iPad devices in the U.S. According to a report from Ad Age, Twitter is looking to gauge whether users are more likely to watch a video ad if it queues up and plays automatically. "We're running a small test on a few variations on the video playback experience," Twitter said. The experiment has two embodiments in which...
3/23/15 at 4:41pm
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